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Proposal Solution of Business Intelligence
Drdla, Tomáš ; Menčík, Tomáš (referee) ; Kříž, Jiří (advisor)
The aim of this thesis is to propose Business Intelligence solutions and consider its impact on decision-making, implementation costs, the overall contribution to the company and make a proposal that will help to change in the present conditiontion unsatisfactory situation of data management in enterprise JáNěkdo.CZ s.r.o.
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Customer complaints from quality point of view
Voborník, Petr ; Hégr, Ondřej (referee) ; Novotný, Radovan (advisor)
This work deals with issues of customer complaints management from quality point of view. The general aim is to introduce complaints management process and complaints evaluation. It introduces key monitored parameters of complaint management process. There is introduced complexity of complaints management process. Design of database system IS. Reporting of complaints.
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Corporate Social Responsibility as part of Marketing Strategy
Pištěk, Jan ; Pešek, Ondřej (advisor) ; Mísař, Jan (referee)
The aim of this Bachelor´s Thesis is the concept of corporate social responsibility and activities which this concept hides. This work also mentions the benefits of social responsibility for companies applying, critical voices, related concepts and terms, reporting and communication tools. In the practical part is an analysis of the perception of socially responsible companies from the perspective of consumers and the impact of corporate social responsibility on their buying behavior. For this purpose is involved a questionnaire survey, which is focused primarily on the Czech consumer. The aim is to determine whether the application of social responsibility can lead to greater demand for socially responsible products and which issues should companies focus on.
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Software testing and test reporting in HP ALM
Hoffmann, Patrik ; Buchalcevová, Alena (advisor) ; Grössl, Zdeněk (referee)
Bachelor thesis is devoted to detailed analysis of an issue of software testing, test reporting and quality assurance which is an integral part of software development. The main objective of this bachelor thesis is to elaborate on the importance of test reporting and report creation in HP Application Lifecycle Management tool. Expected contribution of this thesis is the possibility to utilize the information included as a tutorial for report and dashboard creation as a supportive role for testing. Additionally, the contribution of this thesis is also extension of the the knowledge from literature and articles regarding testing, quality assurance and working with HP Application Lifecycle Management tool. The thesis is divided into three parts, which contain information about software quality, from assigning the requirement for product delivery to quality control and quality assurance and subsequent verification and validation. It expands knowledge in the area of software testing and explains various roles in the testing team. Thesis also includes testing documentation, which is utilized also for reporting. An important part of the testing is test reporting and employment of underlying metrics for quality measurement. The last part is devoted to the tutorial for report and dashboard creation in HP Application Lifecycle Management, which can be useful for the members of testing team.
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Evaluation of Corporate Social Responsibility Reports according to evaluation model “Národní cena ČR za CSR” in chosen company
Černá, Kateřina ; Plášková, Alena (advisor) ; Hykš, Ondřej (referee)
Aim of the Marter's Thesis is to evaluate the level of CSR reporting in the company Plzeňský Prazdroj, a.s. according to evaluation model "Národní cena ČR za CSR", i.e. by methodology KORP, and to determine company's strengths and weaknesses. After this analysis the Thesis provides recommendations and suggestions for improvement which could be helpful not only for the opportunity of participating and gaining "Národní cena ČR za CSR" award. The whole Thesis aims to provide the company a new and independent evaluation of its Corporate Social Responsibility according to another CSR evaluation methodology than currently used by Plzeňský Prazdroj, a.s. to open up new possibilities for future.
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Cost management
Babiak, Ivan ; Mikovcová, Hana (advisor) ; Krause, Josef (referee)
This master thesis deals with cost management. Master thesis is firstly focused on definition of terminology in costing area. On example of Synthos Kralupy, company that passed deep change of information system, I try to demonstrate strength and weaknesses of tools and instruments which enable cost control. However the information system provides required information, it is necessary to define it and specify it. Even information system has to be developed and updated according to the management requirement and the latest trends. Each of information systems bring both, advantages and disadvantages described in this master thesis. Despite the high quality information base, the company faces difficulties with accuracy and accessibility of data. The main problem is methodology of stock evaluation of semi-finished and finished products. Due to change of IS, there was changed principle of evaluation from standard price to weight average with monthly period. Description of new calculation is described below. Based on processes applied in the company, I proposed new changes and I evaluated improvements done.
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Corporate Reporting Solution Implementation, Basic Principles and Solutions in Cognos 8 BI
Jurečka, Jan ; Pour, Jan (advisor) ; Pavlík, Martin (referee)
This thesis is focused on problems of reporting. Its goal is to provide a basic overview of concepts and technologies associated with reporting and demonstrate its unusual use on real-world example of a betting agency. The thesis is divided into two parts - theoretical and practical. The theoretical part is focused primarily on getting insight into the subject. Concepts, basic principles and technologies used for reporting are defined here. In this part the optimal reporting structure is described and also an analysis of current state of the market of commercial reporting tools is prepared. The real-world problem of reporting is described in the practical part. Two exemplary reports are the output. The first analyzes the bet ticket and the other helps determine the courses of bets. On these practical examples there is shown the development consecution of the report from its business submission, business structure definition, ETL arrangements in IBM InfoSphere DataStage, development of the report using IBM Cognos 8 BI toolkit, till the analysis of the final report.
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Corporate social responsibility and the methods of its measurement
Kolomijcová, Bianka ; Dušková, Iva (advisor) ; DŽBÁNKOVÁ, ZUZANA (referee)
The first chapter of the thesis is examining the topicality of corporate social responsibility. It pursues the historical progress of the concept, defines the fields of action for CSR, lists the particular activities and analyses the motivation of companies for such behavior. The second chapter attempts to answer the question why should we measure CSR and how should we report sustainability according to GRI standards. It also describes the known methods of CSR measurement in relationship with corporate performance. The third chapter introduces the company Johnson & Johnson. It analyses and rates the most recent company report of sustainability form 2007. In the conclusion the author presents his opinion on the given problems of measurement and reporting CSR activities.
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Společenská odpovědnost firem
Steinerová, Magdaléna ; Mikeš, Jiří (advisor) ; Nejedlo, Tomáš (referee)
Cílem diplomové práce je pomoci firmám překonat bariéry úspěšného fungování konceptu společenské odpovědnost firem (CSR) a poskytnout jim návod, jak efektivně CSR zavést. Pro účely této práce bylo vytvořeno několik praktických nástrojů určených k analýze současného odpovědného přístupu firmy. Jedná se zejména o sebehodnotící dotazníky a formulář zaměstnaneckého průzkumu na téma CSR. Práce také nabízí velké množství příkladů z praxe zahraničních firem, které mohou posloužit jako cenný zdroj inspirace.
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Vliv organizací na kvalitu života občanů
Kosičková, Dagmar ; Plášková, Alena (advisor) ; Pincová, Eva (referee)
Práce poskytuje ucelený přehled o společenské odpovědnosti firem. Vysvětluje, co je považováno za společenskou odpovědnost podniků, jak by se měla společensky odpovědná firma chovat a jaké pro ni z toho plynou výhody. Obsahuje stručný historický přehled přístupů ke společenské odpovědnosti a mapuje současné aktivity na poli měření a reportování společenské odpovědnosti. Na základě CSR zpráv a dalších dostupných informací je pak postavena analýza současné situace společenské odpovědnosti v České republice.
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