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Marketingová koncepce jako faktor ovlivňující rozhodování uchazečů o studium na střední odborné škole
Dušek, Milan
Bachelor's degree diploma work maps issues concerning marketing of technical high school in relation to decision making of study applicants on this specific kind of educa-tional institution. In the theoretical part, there is described the issue of marketing and marketing communication in the field of technical high school education and options of transmitting information to potencial applicants, this description is based on research of available proffessional literature. Methods used in the theoretical part are research of available literature, analysis, com-paring and synthesis of found information. The objective of practical part is to establish, which forms of marketing communication have the most signifficant impact on the de-cision of potential students to study a speciffic high school. A questionnaire was used for the data collecting. Questionnaire research was concluded among first-year students of selected fields at Masaryk high school of agriculture and Higher technical school in Opava. The results of mentioned questionnaire research were evaluated by basic statis-tical procedures.
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Analysis and proposals for changes of marketing strategy of private secondary school
Štieglerová, Renata ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The aim of this diploma thesis is to analyse and propose changes to the marketing strategy of private secondary school. The thesis is divided into two chapters. First part deals with educational system in the Czech Republic, theoretical aspects of marketing of services and specifics of marketing of educational institutions. The practical part is focused on analysis of marketing strategy of particular school. SWOT analysis and marketing research are performed as well. On the basis of this research changes of the marketing strategy of the school are proposed.
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The Use of Marketing in the Work of the Teaching Staff
Omcirk, Vilém ; Hesková, Marie (advisor) ; RUDA, Tomáš (referee)
The main subject of this thesis is the area of marketing in the field of educational institutions. The first part of the thesis is focused on the theoretical foundations of marketing, marketing services with specifics of marketing of educational institutions, marketing research, marketing management with the specifics of educational institutions and marketing communication. The operative part deals with the implementation of marketing research, analysis marketing communication and realization of strategic analysis of the educational institution. On this base, then proposes the use of marketing in the work of the teaching staff.
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Marketing Strategy of the Secondary School Ceske Budejovice
Lundáková, Kateřina ; Král, Pavel (advisor) ; Novák, Michal (referee)
The main topic of this thesis is marketing communications of Gymnasium Olympic hopes in České Budějovice. The first part deals with the theory, which is focused on school communication mix, the school's image and marketing strategy. Then this thesis present actual marketing activities of school, describes the SWOT analysis and shows realisation of questionnaire survey and its post evaluation. Heart of the thesis is proposal of specific marketing strategy for GON, which is based on the results of the analyzes.
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Marketing of an Educational Institution
Šijan, Pavel ; Hesková, Marie (advisor) ; Slabá, Marie (referee)
The main subject of this thesis is the area of marketing for educational institutions. First part is focused on general theoretical aspects of marketing of services, specificity of marketing for educational institutions and marketing communication. The operative part attends to a selection of an educational institution, an execution of an analysis of internal and external environment of the school, an implementation of a marketing research recognizing image of the school and based on that designing the concrete marketing communication strategy.
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Competitive position analysis in the market with managerial education
Plíšková, Lucie ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
The final thesis deals with competitive position of an educational institution, which provides Masters of Business Administration programs on the Czech market with managerial education. Using the methodology of positional maps it evaluates the power of the school towards its competitors. The thesis includes an analysis of internal and external environment which provides us with major strengths and weaknesses of our institution. It also sets the fields management of the school should concentrate on. The thesis can also serve for MBA potential customers as a list of institutions which provide this type of education in the Czech Republic.
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Marketing of school on target institution
Dvořáková, Ivana Bc. ; Hesková, Marie (advisor) ; Navrátilová, Petra (referee)
Provést analýzu interního a externího prostředí. V primárním výzkumu se zaměřit na marketingové řízení škol. Navrhnout vzdělávací modul pro zvýšení úrovně implementace marketingu v prostředí škol. Zpracovat případovou studii vhodnou pro trénink vybrané oblasti marketingového řízení školy a pro výuku formou e- learningu. Diplomová práce je součástí projektu CZ.04.1.03/3.2.15.1./0072 - Rozvoj profesních kompetencí pedagogických pracovníků.
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