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Business establishment in leisure activities field
Vrábel, Peter ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
It is a business plan to establish and conduct a business in leisure activities field. The enterprise is represented by a sports centre Body Madness specialized on fitness and bodybuilding. For wide clientele at disposal there is a squash court and an aerobic hall serving for doing other sport activities. The ambition of partners is to achieve and maintain customers' contentment.
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Sport centres in the Czech Republic - advantages for tourism
Machková, Martina ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
This graduation thesis examines ski centres in the Czech Republic, mainly its most frequent problems they face. The other objectives are to find out the structure of their skiers, how is promotion important for them and what measures they implement to help their development and visit rate. For these reasons was prepared a questionnaire and its results offer a survey of opinions of Czech ski centres representatives.
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Public financing of squash and badminton
Stupka, Jakub ; Šíma, Josef (advisor) ; Štěpánková, Kateřina (referee)
Public financing of those two sports in Czech Republic is done through Czech squash association and Czech badminton association. Both those organizations are full members of Czech association of sports and also require money from Ministry of education. Those two organizations stand as main sources of finances from the public sources. I will focus on comparison of these two sports. Squash and badminton are very similar considering material, or financial side. Also the expansion of those sports in our country is more or less the same. From this point of wiew, they should also receive similar financial aid for the government. By detailed financial analyses I will try to confront both sports, differ their specifics and find out if the personal question is also playing a role. Probably the only difference between those two sports is the fact, that badminton is olympic sport, which gives it a chance to participate in programs, which are offered especially for sports that take part of the olympics. How much has this fact differ their evolution? I will find out, if badminton took advantage of this to benefit. Ministry of education and Czech sports association assign finance on behalf of certain conditions. The question is, how much these conditions influence the behavior of these associations. Must they adjust to them, or they work with them in complete synthesis and reach their goals. Only from the settings of the individual programs run by Ministry of education and Czech sports association is obvious, that it is almost impossible to satisfy both subjects.
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Financing of disabled sportsmen in Czech republic
Vančáková, Klára ; Písař, Pavel (advisor) ; Kučerová, Jaroslava (referee)
The thesis is dealing with the topic of financing the handicaped sportsmen in Czech republic. It presents actual sport organisation of handicapped people, its financing and suggests the way of improvement. The work deals closely with public sources, especially financing by Ministry of Youth and Sport, and private sources. It shows foreign experience and suggests its aplication on Czech republic. Within the thesis, there was made a research on knowledge of the issue of handicapped sportsmen in the society and a sport club case study .
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Economy of sports club
Králík, Jiří ; Kotáb, Jiří (advisor) ; Eysseltová, Sylvie (referee)
The aim of the thesis is to evaluate functioning of the sport club Jeseniova, which operates in athletics environment. The thesis results from a description of the club's organizational structure, history, sports specialization, goals and promotion of the club. Through SWOT and financial analysis, the thesis assess the economic operation of the club. Based on the results of the analysis, there are suggested improvements of the club's activity and possible innovations.
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Ekonomika sportovního klubu AC Sparta Praha
Trukhan, Eduard ; Kotáb, Jiří (advisor) ; Eysseltová, Sylvie (referee)
Student si vybere konkrétní český či zahraniční sportovní klub, který hraje v hokeji a fotbale nejméně krajskou soutěž (v ostatních sportech celostátní soutěž). Klub představí a popíše organizační strukturu. Provede analýzu příjmů a nákladů za pět let a další ekonomické ukazatele. Srovná tyto hodnoty s ligovým průměrem či jinými kluby v soutěži. Následně podle nejnověší literatury navrhne inovační opatření.
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Activities in sports marketing
Janoušková, Veronika ; Horová, Olga (advisor) ; Průšová, Martina (referee)
Bachelor document presents marketing activities which are use in sport departments. Theoretic part presents marketing, marketing mix and marketing mix in sport. Practical part is about marketing mix in the czech football club Bohemians 1905, a.s. I evaluate their tools in marketing mix and try to find out some new solutions and give them some new introductions.
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Sport's sponsorship as the marketing tool of the firm's communication mix
Kiss, Petr ; Král, Pavel (advisor) ; Lomská, Zuzana (referee)
The main subject of my diploma work is the analysis of the sport's sponzorship effectivity as one of the implement of the firm's communication mixt. This is made for the firm DEKTRADE inc., which is the main sponsor of the cycling team. For better illustration of the sponzorship's function in sports the work is firstly focusing on sports as a marketing branch, then defines sponzorship from the economic and law points of view, maps out its development, shows the possibilities in using it in the field of sports, determines its position in the communication mix of the firm and introduces the possibility for measuring the effectiveness of the capital investments putting in sport's sponzorship. There are also methods of the sponzorship's efficiency assessments in the dissertation. Concretely the survey of the sponzorship's response, general knowledge of the mark and media monitoring. At the conclusion of this work is the reccomendation for improving of the existing situation.
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