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The Use of Artificial Intelligence on Financial Markets
Hortai, František ; Budík, Jan (referee) ; Dostál, Petr (advisor)
This thesis deals with the design of a model for trading on financial markets by using artificial intelligence. The work describes some methods of artificial intelligence, description of financial market and stock market trading. The result of this work is a model of an expert system which uses fuzzy logic for investing and a functional model for predicting the course of shares trends using artificial neural networks. Both models algorithms were designed and tested in MATLAB.
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Optimalization of Web Pages and Strategy of Selling
Úradníček, Lukáš ; Měřička, Radim (referee) ; Koch, Miloš (advisor)
The thesis deals with the optimization of website of thai massage studio. This work includes evaluation of the initial state, a proposed amendment, keyword analysis, optimization of texts and support through building backlinks. Evaluation of success is done through the analysis of traffic and tracking the position of the primary keywords on major search engines in the Czech Republic - Google.cz and Seznam.cz.
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NFC technology and its security
Mertlík, Tomáš ; Babnič, Patrik (referee) ; Rosenberg, Martin (advisor)
The first objective of this paper is to describe the Android operating system. The chapter presents history and architecture regarding to all versions of the operating system. The significant part of chapter is focused on security. The second main topic of this paper is analysing the NFC (Near Field Communication) technology. This technology is based on an older contactless system RFID (Radio Frequency Communication), so RFID is described either. The NFC technology chapter contains the description of usability, history and the definitions of physical layer, link layer and NDEF (NFC Data Exchange) data format, used for data transmitting. The next chapter is focusing on the analysis of the NFC vulnerability. It contains a possible attacks methods and solutions how to prevent them. The output of this paper is the projection and creation of an application, which allow sending an arbitrary data between two devices using the NFC technology. Additional Bluetooth technology can be used for larger files. In this case, NFC helps to create Bluetooth communication channel which is utilized for data transfer.
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SEO Analysis and Specific Website Improvement
Horniačková, Monika ; Zumr, Jiří (advisor) ; Vodňanský, Daniel (referee)
This bachelor thesis deals with issue of optimizing websites for search engines and by that ensuring better position in search engine result pages. The aim of the thesis is to clarify basic knowledge from this area followed by its application in practical analysis of particular website. The theoretical part of this thesis explains the basic terms from SEO and operation of fulltext search engine, mainly the operation of search engine from Google Corporation. In practical part of the thesis there are two options of SEO analysis applied. First option is the analysis by online SEO analyser, which points out the irrelevancy of results of similar online toolbars. The second option is own analysis and monitoring specific factors listed in the theoretical part. The result of the analysis is the evaluation of the current status of the websites from the perspective of SEO and recommendation of specific website changes to reach the optimization of websites for search engines. The bachelor thesis provides knowledge of search engine in a simple form optimization and it can be used as a guide for webmasters of small websites who are interested in optimizing their websites.
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Problems with seraching information on the Internet
Kmoníčková, Adéla ; Sklenák, Vilém (advisor) ; Chudán, David (referee)
This bachelor thesis deals with problems while searching for information on the Internet. The goal of this thesis is to increase the knowledge of underused ways of searching as well as to cover the history of the searching and analysis of user´s behaviour. The theoretical part is devoted to the history of the Internet and Internet search. Subsequently there are mentioned the different types of Internet search engines with specific advantages and disadvantages. The last theoretical chapter shows the ways how to facilitate the discovery and increase its relevance. The practical part of my thesis is based on survey evaluation relating to search behaviour of the Internet users. Second chapter of this part describes the development of user search behaviour on the Internet using the surveys from 2010 to 2016.
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Management of reporting in the banking sector
Hyblbauer, Jan ; Svatoš, Oleg (advisor) ; Bruckner, Tomáš (referee)
The diploma thesis focuses on a proposal for a methodological framework of reporting management in the banking sector and identifying key weaknesses of the current state. Using the proposed methodology precedes weaknesses and proves it on practical example from the real environment. The main benefit of this work is design of a methodological framework that allows the organized management and control of the reporting. It also brings identification of main weaknesses of the current reporting and last but not least universal template for the report specification. The work consists of three parts. The first, theoretical, defines area of reporting in a banking institution. It includes all the terminology, characteristics and types of reports. The second part, analytical, examines the current weaknesses of reporting within the defined area. Provides an overview of three to six major weaknesses in a particular phase of a new report development based on the scientific literature and practical experience of the author of this work in the banking environment. The third and final section contains a draft concept of reporting management in the banking sector with avoidance of the identified weaknesses from the analytical part.
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Use of PPC marketing in mobile advertising campaigns (Mobile campaign optimization in AVG Technologies)
Čierna, Katarína ; Sedláček, Jiří (advisor) ; Melicharová, Kristýna (referee)
The thesis is focused on most recent trends in the mobile marketing industry, paid mobile advertising market structure, size and processes. The aim of the thesis is to define the possibilities of using mobile advertising in two basic segments mobile advertising in search and mobile display advertising. It provides performance results of the paid mobile advertising campaigns and their role in the corporate practice. The last part provides in-depth view about use of mobile advertising at the company AVG Technologies. It illustrates how the company increased the number of app installations and factors that influence the effectiveness of in-app advertising campaigns in general.
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Use of tablets during study at the Faculty of Informatics and Statistics of the University of Economics in Prague
Friedmann, Michael ; Chlapek, Dušan (advisor) ; Kučera, Jan (referee)
This bachelor's degree thesis describes the possibilities of using tablets by students in specifically selected compulsory and elective courses within the branch of study Applied Informatics at the Faculty of Informatics and Statistics, University of Economics, Prague. The thesis contains, inter alia, information about what's tablet, what are the types of tablets and operating systems running on them, what are the possible accessories and their general possibilities of use in the study. The current state of the division of the tablet market, representation of different operating systems and the possibility of including the tablet in the school environment and connection to school infrastructure are also described. The main part deals with a thorough analysis of the software used in the selected courses and focuses then on finding suitable alternatives, if any, which can be run on any tablet with one of operating systems - iOS, Android and Windows. In the conclusion, the use of tablets is evaluated vis-a-vis the study of selected courses within the branch of study Applied Informatics, including recommendations for changes in these courses. At the same time the best operating system for the study of selected subjects is recommended.
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Problems with searching for information on the Internet
Ngo Anh, Tuan ; Sklenák, Vilém (advisor) ; Bělohoubková, Lenka (referee)
This bachelor thesis is about the problem of searching for information on the Internet. The goal of this thesis is to provide important information on how internet search engines work, with special attention paid to the full-text search engine. The paper was divided into several parts. In the first part I focused on the description of the functioning of full-text search. In the second part, I discussed the other types of search engines, and I have listed their advantages and disadvantages. In the third part, I focused on the formulation of search queries. I dedicated next part of the paper to introduce some specific search engines and services they offer. The last part of the thesis refers to the survey, which highlights the problems encountered by users when searching for information on the Internet.
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Web Geographic Systems
Hollmanová, Petra ; Pokorný, Pavel (advisor) ; Vlnas, Pavel (referee)
The aim of this bachelor's thesis is the presentation of geo-information in different environments. The environment is meant not only the web interface, but also display geographic information in various applications and programs, whose operation is dependent on an internet connection. In the theoretical section describes the map portals and web applications using their maps. The following describes technology for the development and presentation of web applications. Another part is focused on the use of geo-information in the environment of social networks. On presentation geo information in 3D environment is partly focused theoretical part, but above all it is presented in the practical part. The practical part is the introduction of geo information in 2D and 3D form and then its possible use.
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