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Consumer protection within indoor sales events
Šebestík, Ondřej ; Horová, Olga (advisor) ; Růžička, Jan (referee)
This thesis analyzes the course of indoor sales events and compares the deviations between facts presented and the truth. The thesis also researches views and experiences of consumers by the virtue of interrogation and observation. The list of ways in which visitors can defend against violation of the rights of consumers is another part of this thesis. The aim of the thesis is to provide basis for predicting future development of indoor sales events through data collected and processed.
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The identification and the significance of impulses on trading volume
Eichinger, Štěpán ; Musílek, Petr (advisor) ; Tuček, Miroslav (referee)
The diploma thesis deals with an influence of various impulses on increased trading activities of investors reflected in a number of stock titles contained in Dow Jones Industrial Average traded at the New York Stock Exchange and NASDAQ (Cisco, Intel and Microsoft) in 2010. The impulses had fundamentals characters, from macroeconomic data to company events. They were given out verbally in the various declarations of authorities or in a written form, but the contents and influence of which was spread immediately after publication by internet. The identification of impulses comprises determination of an important factor or specific news which might influence a number of stocks traded and its range in some trading day. The significance of an event will be expressed by a deviation upwards only from an average amount of stocks traded in each month and set at percentage.
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Event tourism marketing in Posázaví
HLINKOVÁ, Iva
Subject of this diploma work is multicultural festival called Sázavafest, which takes place in the region Posázaví and ranks among the biggest and the most visited summer cultural events in Czech republic.The event yearly attracts tourists from the whole republic and that´s why it brings a benefit for the region. Moreover running festival can reflect a lot in tourism activity within the region. The purpose of this work is to identify existing profitability of event for region and to find some new potential too. The attention is taken to cooperation between organizer of festival and town Kácov, where is the event realized, as well. The work analyze existing impact of event and show other way of cooperation with companies of tourist trade inside the region. These give advantages to visitors of festival and on the other hand create usable benefit for the region. The most important one is creation of package including festival. This will enable festival´s visitors to explore, discover and enjoy the region and spend there longer time and also bring economical benefit for the region. Analyze of festival including questionary research should find out important and useful information for developing event itself.
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Events as a way to develop the economic and social-cultural potential of heritage of the Czech Republic
Fidrmucová, Naďa ; Tyslová, Irena (advisor) ; Raabová, Tereza (referee)
A growing number of events, as events with ritual and ceremonial character to meet specific human needs and their cultural, social and political role become increasingly important. Especially in the UK, USA and Australia have been shaping a new perspective on exploring the phenomenon, which has been known since the beginning of human society, yet with a modern view of culture as an economic and social-cultural capital, it gets an entirely new meaning. With the latest information from the planning and research the impact of events I try to jump to conclusions in my thesis, that the event brings to society and its cultural heritage not only new opportunities in terms of image, form and presentation, but may also help the economic and social - cultural growth of the place, institution or region. In my thesis, I focus on examples and types of events that may be beneficial for the cultural heritage of the Czech Republic and the possibility of measuring both the tangible and intangible impacts that events should bring. I believe, that this work can be a source of new knowledge of cultural institutions and tourist destinations, which should encourage good policy making events and their relation to economic and social - cultural potential of local and regional cultures, creating one of the possible elements of creative industries, leading to the economic development of the Czech Republic.
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Event Marketing
Martinková, Anna ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
The diploma thesis deals with problems of event marketing and its position in the communication mix of the companies Karlovarské minerální vody, a.s. and EMCO spol. s.r.o.. First of all it describes basic theory aspects of event marketing. The practical part of the thesis faces the two brands application of event marketing strategy. According to defined aspects the thesis describes and weighs one of Mattoni events and one of Emco events.
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Production of event marketing
Hortová, Edita ; Černá, Jitka (advisor) ; Pešek, Ondřej (referee)
Bachelor thesis deals with event marketing, which is classified as an important component of the communication mix. In this work are characterized by different types of organizations and events of the production. The practical part deals with the production Wiggo Agency, Ltd., which organized a special event for the company Visa. The aim of this work is to evaluate the production of action and propose new initiatives for the coming year.
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Event management
Myslivcová, Hana ; Koudelka, Jan (advisor) ; Novák, Pavel (referee)
V práci je popsán teoretický postup při pořádání eventů, který vychází ze zásad projektového řízení. Tyto postupy jsou také aplikovány v praktické realizaci eventu. Následuje výzkum aktuálních trendů v event managementu a výzkum cílových skupin s pomocí dat MML/TGI.
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Event marketing
Nováková, Jana ; Štědroň, Bohumír (advisor) ; Kozler, Miloslav (referee)
This document deals with event marketing -- marketing based on interconnection of experience (emotions) and certain marketing information. The reader is aware of the term "event marketing" and its inclusion into the communication mix of company. Further part deals with the main principles of event marketing and also its implementation into the company strategy. The practical part is devoted to particular stadiums of making an event. At the end document describes the methods how to get know-how.
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