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The Proposal for Improving the Marketing Mix in the Selected Company
Leichmannová, Tereza ; Dvořák, Jiří (referee) ; Milichovský, František (advisor)
The diploma thesis focuses on improvement regarding marketing mix in TODOS Bratislava s.r.o. company. The thesis is composed of three parts. There is the theoretical part, analytical part and part with suggestions. Theoretical part focuses on definitions and basics connected with marketing, marketing mix and forms a comprehensive theoretical framework of the work. Analytical part is dedicated to characteristics of the company, current status of the company, internal and external analysis, marketing mix and research results. The last part contains suggestions to improve the marketing mix based on results from the analytical part.
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Analysis of the Selected Firm
Soukupová, Šárka ; Dobrovodská, Věra (referee) ; Hanušová, Helena (advisor)
This bachelor´s thesis deals with analysis of the small company ESTA, spol. s r.o. It contains theoretical bases, which are then implemented in the actual business reality through SLEPTE analysis, McKinsey 7S Framework, Porter's analysis and SWOT analysis. Finally, the situation is evaluated and solutions are proposed to improve the current situation of the company.
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The Business Plan for the Foundation of a Kindergarten
Soukupová, Šárka ; Procházková, Petra (referee) ; Bayerová, Vladimíra (advisor)
The master´s thesis is the proposal of the business plan for the foundation of a private kindergarten in Ivančice, as a limited liability company. The proposal is based on market needs and analysis of general and business environment, for which is typical the excess demand for services of kindergartens over their existing capacities. Organizational, marketing and especially financial plan backs up viability selected business.
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Evaluation of the Financial Situation in the Firm and Proposals to its Improvement
Pretóry, Igor ; Mikuličová, Gabriela (referee) ; Sághy Estélyi, Kristína (advisor)
The goal of the master's thesis is to evaluate the financial situation of the company BORS Břeclav a.s. and to create own suggestions for improvements based on the results. The analysis is carried out for the period 2003 to 2012. This work also shows a comparison with competing companies. The work is divided into four parts. The first part states the goal and methods of processing, in the second part is introduced the theoretical background of the work. The third part is devoted to the evaluation of the financial situation of the company and in the last part are presented own suggestions for improvements.
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Proposal of Business Strategy of SBU
Polúch, Eduard ; Dočkal, Emil (referee) ; Zich, Robert (advisor)
The main subject of this thesis is creating a proposal of business strategy of SBU. The work includes theoretical knowledge related to the issue of the proposal of business strategy and strategic analysis of the current state of SBU. The outcomes of the thesis are the processing and evaulation of the real proposal of business strategy, which will be the basis for subsequent implementation.
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Analysis of the Selected Firm
Plaček, Petr ; Dosedělová, Denisa (referee) ; Hanušová, Helena (advisor)
In my master´s thesis, I focus on an overall review of a middle-sized manufacturing company, which was touched by a global crisis. Based on differents kinds of analysis, I try to discover reserves in a company activity, which make impossible its repeated grow. I will define proposals thanks to the analysis´ conclusions. Those proposals should lead to a positive company progress in coming years.
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