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Corporate identity of a tractor manufacturer
Hopfingerová, Ivana ; Chorý, Tomáš (referee) ; Rajlich, Jan (advisor)
This diploma thesis deals with corporate identity of a tractor manufacturer. For this purpose fictive company called Haart was created. The endeavour of this corporate identity is to make an image of a reliable company which specialises in the production of high-quality agricultural machines. This is accomplished by an orange-grey colour scheme where orange stands for living (agricultural production) and grey refers to lifeless (tractor is a machine). The final corporate identity is presented next to company stationery, merchandise, orientation graphics and web page also on the tractor designed within the pre-diploma project. For advertising graphics needs typeface Haart was created. Part of this diploma project is also the creation of a design manual. It describes all elements of Haart‘s corporate identity.
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Design of the user-friendly touch screen GUI and a physical connection to an existing simulation hardware device
Husar, Jan ; Kaczmarczyk, Václav (referee) ; Štohl, Radek (advisor)
Práce uvádí základní informace o průmyslové sběrnici AS-Interface a popisuje její funkce. Dále se zabývá rozšířením stávajícího FTZ AS-Interface Slave Simulátoru o dotykový display, který značně usnadní ovládání tohoto simulačního nástroje. Je zde nastíněn návrh a řešení uživatelského dotykového rozhraní k tomuto simulátoru s použitím Amulet LCD modulu STK 480272C. Vývoj tohoto rozhraní je proveden pomocí GEMstudia, softwaru firmy Amulet Technologies a grafických programů. Dále tato studie pojednává o softwarové úpravě FTZ AS-i Slave Smilulátoru. Jedná se o úpravu řídícího FPGA v jazyce VHDL zajišťující komunikaci s dotykovým displejem. Poslední kapitola se týká problematiky spojené s návrhem uživatelsky přívětivé aplikace.
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The Lucy Collective - Women Of History, Women Of Fiction
Franková, Anna ; Herout,, Adam (referee) ; Macháček, Mikuláš (advisor)
This project is a prototype of a database-driven website with user-editable content The Lucy Collective – Women Of History. This site will collect information about historical women and links to sources related to them, and serve as a "first-step" resource for educators, creators, and other people interested in the topic. The prototype's main goal is to present the intended structure, useability, and design of the final website, and serve as a basis for building the final working version.
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Oldřich Hutter - A Monograph
Hutter, Lukáš ; Doležal, Ondřej (referee) ; Kögler, Žaneta (advisor)
The book Monography - Oldřich Hutter is mapping works of my father from the view of his son. He is busy with architecture and furniture design. The book is filled also with interviews with his co-workers and friends from the Břeclav´s group of artists.
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The Brno Biennal Archive
Roubalová, Petra ; Březina, David (referee) ; Kögler, Žaneta (advisor)
Result of my thesis can be divided into three parts. The first is a survey of input data, therefore Brno Biennal and a structure appropriate content. The second part is design of a visual form of the site. In the third part I revisit their existing solutions of Web archive of Brno Biennal and I create another principle of gradual filling the materials in the collections.
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Visual Communication in Web Design
Ornst, Zdeněk ; Šedivá, Zuzana (advisor) ; Bruckner, Tomáš (referee)
This bachelor thesis analyses the basics of graphic design and its potential use at web pages. Theoretical part describes graphic design in general and follow up with its elements and principles applied in web interfaces. Practical part suggests new design of company's web presentation. Successful enhancement of web presentation was evaluated by user-defined testing using questionnaire.
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Creation of a new corporate design based on established brand
Troják, Adam ; Khabirova, Maja (advisor) ; Vojtěch, Pinc (referee)
Job of a graphic designer focussing on the creation of corporate graphics, corporate design and especially logotypes contains several types of activities. Nowadays people are becoming more specialized in their area of activity, which gives them a general assignment detailed view of the things, but by that they ignore other disciplines that help them see the issue from a perspective. Therefore, this thesis contains both a practical perspective on the corporate design of a brand, and ideas process from corporate identity, as the core of each brand, with extension to the emotional and philosophical aspect.
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Draft of computer strategic game for simulation of employee motivation
Pagáčová, Anna ; Mildeová, Stanislava (advisor) ; Malinová, Ludmila (referee)
The bachelor thesis deals with the design of the computer strategic game for simulation of employee motivation. The main objective of this work is to create a draft of strategic game that will encourage systemic thinking of managers and students preparing for a career in management. In the first part the theoretical background of this issue is discussed, especially the concept of systemic thinking and motivational theories, which is central to the game design. The second part of the thesis goes into the analysis of game itself and the problem of employee motivation. The last third part consists of the actual game design, which is designed without technical implementation. It provides a logic game with a basic graphic design.
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Pictogram in history of graphic arts and the ways of current application
KROPÁČKOVÁ, Jitka
The thesis is focused on history and present application of pictograms. The thesis includes theoretical and practical parts to introduce the phenomenon of pictogram. Theoretical part embraces three chapters: basic terminology that is using in problematic of pictograms, the pictograms in communication in general and presumptive genesis of pictogram from cave art, Egyptian art to comic strips. Practical part presents the spheres and applications of pictogram in nowadays such as traffic, tourism, orientation, informatics and communication systems, logotypes, national and personal presentation, religious symbols. The thesis is concerned with historical and graphical contexts with respect to mentioned fields of application.
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