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Význam Priessnitzových lázní pro cestovní ruch
Beníčková, Hana
Beníčková, H. The Importance of the Priessnitz Spa Resort for Tourism. Bachelor's Thesis. Brno: Mendel University in Brno, 2014. The bachelor's thesis analyzes the importance of the Priessnitz Spa Resort for tourism in Jeseník and the Jeseník District. The introduction describes tourism and its different aspects, the spa industry and its importance as well as marketing in spa tourism. The practical part describes the importance of the Priessnitz Health Spa, accommodation and catering including its pricing, advertising and spa publicity material as well as economic data for the 2011-2013 period. The final section comprises a spa service quality-oriented questionnaire.
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Využitie kúpeľných kapacít Trenčianske Teplice
Juríčková, Kristína
The bachelor thesis deals with the utilization of spa capacity in Trenčianske Teplice. The main goal is to analyse the occupancy rate of each spa houses in spa during the years 2012 and 2013 in terms of bed capacity and revenues received for providing services. With the help of quantitative research and information obtained by analysis of marketing communication of spa there is subsequently created a proposal and recommendation to improve the occupancy.
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Position of the spa town Poděbrady on the Czech spa market
Šimůnková, Monika ; Mlejnková, Lena (advisor) ; Netková, Jarmila (referee)
The thesis analyzes and evaluates the position of the spa town Poděbrady, respectively, the largest local spa company Lázně Poděbrady, a.s., on the Czech spa market. The thesis is divided into five chapters. The theoretical part makes an introduction into balneology (basic notions, relationship between balneology and tourism, spa product, management and marketing, the economic benefits of the spa). The next section provides basic information about Poděbrady, development of providing spa services in this town and about the local natural healing resource. In the following chapter, there is an analysis and comparison of spa subjects providing spa services in Poděbrady. The fourth chapter analyzes the position of the spa company Lázně Poděbrady, a.s., on the Czech spa market. Based on the analysis and comparisons, an evaluation of the position of the company on the Czech spa market is made in the final part.
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The analysis of wellness services supply in Southern Bohemia
KARBULKOVÁ, Eva
The goal of the diploma thesis was to analyze the current supply of wellness services in Southern Bohemia. Given the needs of the subjects that receive these services as well as the current world trends a new course of the service development has been designed. The side-goal of this thesis was the evaluation of the possibilities of gaining fund resources for developing this activity.
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Czechoslovakian balneology in years 1948-1960
Lebrová, Tereza ; Szobi, Pavel (advisor) ; Skřivan, Aleš (referee)
This thesis deals with Czechoslovakian balneology in 1948-1960. The thesis is divided in two parts. In the first part describes organization and ideological conception of Czechoslovakian spas. Demonstrate and analyzes economical side of this sector and shows the negative impact of industry at climatic environment in spas. It also monitors statistical indicators important for evaluation of spa's development. In the second part describes the process of nationalization and organization of spas in Teplice by the method of probe. Demonstrate practical implications of Statute of spa resort and development of evaluation indicators. The work is based on the resources of the National Archives of the Ministry of Health and funds from the State Regional Archives in Teplice. For the most part also uses contemporary literature.
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Spa services for children and adolescents
Martinásková, Marie ; Mlejnková, Lena (advisor) ; Kruisová, Hana (referee)
Medical spa in the Czech Republic has a long tradition. Spa treatment of children and adolescents has its position in the therapeutic process and shows very good results for the chronically ill children. Several changes of the conditions for thermal treatment of children and adolescents have occurred in the Czech legislation. They might affect its future development. The aim of thesis is to provide a comprehensive view on the Czech spa for children and adolescents, analyze its development in recent years, describe its main characteristics and to detect problems in Czech spa for children and adolescents. Spas for children and adolescents have been examined from the perspective of the balneologic institute, health Insurance, association of spas and from the perspective of parents of children. Balneologic institutes for children and adolescents will probably deal with problems in the next years and their further development will not be easy. Uneven capacity utilization, tightening of the rules for complex spa care, reducing length of stay, less repeated stays for some clients and the recent increase in regulatory fees will complicate the future of Czech spas for children and adolescents.
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The position of the spa Klášterec nad Ohří in the market of spa services
Peruthová, Michaela ; Mlejnková, Lena (advisor) ; Kondrashov, Alexey (referee)
This diploma thesis deals with the position of the spa in Klášterec nad Ohří in the market of the spa services. The work is divided into two parts - theoretical and practical. The theoretical part is devoted to the definition of basic terms from the tourism and balneology branch. This section also includes basic theory of marketing and marketing research focusing on the specifics of marketing in spa industry and the marketing mix. The practical part deals with the characteristics of the Ústí Region, Klášterec nad Ohří and spa itself. To the subject of spa is devoted significant part of the work. It focuses on the history of spa, mineral springs and the current situation, which includes the characteristics of the services offered, the characteristics of clients, staff, competitors and marketing mix of the spa. The practical part also includes a research of customer satisfaction, its evaluation and recommendations which may be used in the spa for the future improvement of activities.
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