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Communication strategy of non-profit organizations
Kolesárová, Maria ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
This thesis focuses on the communications sector, non-profit organizations. First, characterized by non-profit organizations and non-profit sector, then goes to the characteristics of marketing and marketing communications NGOs. In the practical part analyzes the communication tools of non-profit organizations and evaluate communications organization and its effect on attitudes and behavior of the target group.
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Communication Strategy Draft of a chosen Product
Lorenc, Marek ; Svoboda, Petr (advisor) ; Mlčák, Jan (referee)
The topic of this bachelor thesis is to design a communication strategy of Sports games of Czech Canada. The theoretical part deals with defining the marketing of services theory, marketing communication including tools of communication mix, STP processes and a strategy. The practical part describes Sports Games of Czech Canada together with the initial situation of marketing communication and proposes a new improved communication strategy based on the results of a questionnaire.
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Marketing communication of a bank on social networks
Zilvar, Adam ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The diploma thesis is concerned with marketing communication of a bank on social networks. The aim of the thesis is to identify the possibilities of marketing promotion on social networks and thereafter perform an analysis of current communication of Česká spořitelna and based on it provide suggestions for improvements. The communication on social networks is a relatively new a dynamically developing area and companies devote increasingly larger parts of the marketing budgets to this form of communication. The benefits of this work are therefore a summary of new findings in this field, overview of forms of promotion on Facebook and Twitter and evaluation of communication of Česká spořitelna using comparison with an internet bank Air Bank and using best practices. At the end of the thesis I present suggestions for improvements of communication of Česká spořitelna on social networks.
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Interactive environmental centre Dolni Lomna
Wawroszová, Pavlína ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The interactive environmental centre is the modern museum that would like to familiarize its visitors with ecology and environment subjects in the entertaining and educational form and promote natural and cultural beauties of the region. Its founding organization -- infinity-progress o.s. received the EU grant. The aim of the thesis is to present project, to analyse its surrounding and to suggest appropriate marketing communication. A secondary aim is to create a logo and design of promotional poster. Thesis is divided into four chapters. The first one includes the basic definitions of the project areas. It is the tourism sector, non-governmental organizations and EU regional policy. The second chapter focus on marketing and its specifics in the tourism and services sphere. The practical part consists of project's initial situation description, external and internal marketing analysis and the marketing mix is introduced at the end. Marketing communication as one of the important marketing mix tools is a subject of fourth chapter. Design of the communication is presented in several steps as well as new logo and promotional material.
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Marketing analysis of Tupa, Ltd
Skůpová, Dominika ; Hajdíková, Taťána (advisor) ; Musil, Martin (referee)
The subject of the thesis is "Marketing analysis of the company Tupa spol. s r. o." is analysis the marketing mix and especially one of its part, the analysis of the communication mix. In my thesis i look for, how the individual part of marketing communication work and I find its dysfunctional parts. The aim of this thesis is proposal, how Tupa spol. s r. o. can improve its communication mix to increase its prosperity.
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Marketing Communications of a selected Sporting Organization
Kalvodová, Michaela ; Tripes, Stanislav (advisor) ; Kincl, Tomáš (referee)
This bachelor thesis is focused on marketing communication in specific sport organization. The theoretical part describes the basic concepts of marketing communication and its position in the general marketing. The practical part deals with the application of marketing communication tools to premier league football club, which are analyzed from the fans point of view and the club's view. The goal of this thesis is based on a qualitative investigation to determine how effectively is the club able to communicate with their fans, what tools it uses and what is the response of the fans.
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Draft of Marketing Communication café Koblížek
Vidourková, Aneta ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
This bachelor thesis is focused on draft of marketing communication café Koblížek. Theoretical part generally characterizes term marketing communication and a related communication mix. Practical part characterizes café Koblížek. There are analysis of competition and suppliers. Then the café is analysed in communication mix. In conclusion there are recommendations of marketing communication from theoretical part.
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Social Networks in the sphere of Tourism
Švoncová, Nicole ; Musil, Martin (advisor) ; Švanda, Pavel (referee)
The objective of this bachelor thesis is to evaluate using of social networks for a development of tourism services including examples of good (and also bad) practice. In the theoretical part of the thesis, there is a search of actual using of social networks with a focus on its using by the organization as an additional communication channel. The methodology of an analytical part is based on contents analysis. The thesis use analyze of the Facebook of 10 selected travel agencies based on these factors: the amount of fans, the activity of fans, the activity of managers and the contents. The data are compared among the various agencies. On the base of this analysis were find out that potential of social media as a marketing tool for a travel agencies is not use sufficiently and the travel agencies use Facebook as a marketing space to communicate with customers just in a few cases.
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Marketing Communication of Commercial and Non-profitable Theatres
Taberyová, Terezie ; Riedlbauch, Václav (advisor) ; Černá, Jitka (referee)
Bachelor's thesis titled "Marketing Communication of Commercial and Non-profitable Theatres" investigates the influence of theatrical production in regard to the legal form of the theatre operator and also the influence of its founder on the usage of various marketing tools and techniques. The way how theatres communicate with the public and present their current and future production significantly affects the attendance and the economic results of operators. As the conclusion implies, it is not only the legal form which influences the marketing communication. More importantly, it is the professional knowledge and personnel interest of the marketing team.
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Analysis of Communication Mix of Svatba jak má být, Ltd
Božejovská, Martina ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
To realize topic of my theses I chose Svatba jak ma byt, Ltd. The aim of the theoretical part of the theses is to explain to the reader basic concepts and contexts that are needed to analyse the communication mix. This theory has been used as a basis for practical part for the current situation of selected company. At first in practical part I introduce to the reader analysed company and then I processed it by descriptive analysis. In conclusion of the theses I will post carried out surveys related to the topic of theses.
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