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Student Apartment Building
Vodička, Jan ; Drobníček, Ladislav (referee) ; Menšíková, Naděžda (advisor) ; Šuhajda, Karel (advisor)
Four-storey student apartment building fills a corner vacant lot in a compact city block. It’s placed on a busy street. Situating a café and a shop in the ground floor and a main entrance facing a tram stop is beneficial both for attracting passing people and for an easy access of residents. The volume composition is based on an analysis of the surroundings. It keeps the local height-level of the highest apartment buildings. There is a school-building right next door which has been kept in spatial dominance. The volume of the building is created with two intersecting blocks, each with different height – this creates a psychological tension in the corner position. The façades composition is based on two levels of scale; one is derived from a typical old apartment buildings’ window size and the second has its origin in the neighbouring school built in functionalistic style. There is a glass suspended façade preventing noise from outside to come in. It has a great impact on the building’s architecture. The building exterior is monochromatic with an exception of a few red-painted anchors holding the glass façade. The student apartment building’s design emphasizes a social contact between the residents. These can meet in a backyard, in a common room in ground floor, in a multilevel lounge with access to a roof terrace or simply on an exterior gallery connecting their flats.
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Multifunctional Building Brno
Arletová, Hana ; Saktor, Igor (referee) ; Saktor, Igor (referee) ; Menšíková, Naděžda (advisor) ; Šuhajda, Karel (advisor)
Residetial house is located in the street Milady Horákové in Brno city center. In this street are some historically listed buildings. Next to the gap is a residential house designed by Josef Müller. These buildings influenced the appearance of design buildings though, there is a new poly-functional building from Dobrý dům s.r.o.. The most important element of the building are high windows which harmonize with old structure. On the facade is an art element made by different composition of bricks. It is in front of the part of the windows and let the sun go to the interior and the wall slowly pass to the window. Residetial building has 8. floors. On the first floor is a passage. On the first and the second floor is designed a shop. On the second floor is also a small flat. On the other floor are flats. On the last floors there are two duplex flats. Parking is provide by automatic parking system. The residential buildings is characterized by connection old materials and new technologies. It presents the evolution of architecture in the street.
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Family house with indoor garden
Miczková, Markéta ; Žižka, Lukáš (referee) ; Rusinová, Marie (advisor)
This bachelor’s thesis is focused on proposal of family house with garden’s equipment and goods shop, situated on the edge of Karviná town. It´s a particularly basement two floors’s house. The second floor is designed as attic. The house has two roofs. Living part is roofed with saddle roof, the shop with stand roof. In the family house is situated living part and shop with own background. Shop, dining room and part of the ward is glassed-in.
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Detached house with bakery
Žemlová, Eva ; Jarošová, Petra (referee) ; Utíkalová, Ivana (advisor)
This bachelor thesis deals with the design of the house with a bakery in Nový Jičín. It is a two floors detached building on sloping terrain. Construction has dissected plan, a basement and a covered by flat roof. On the first floor there is bakery composed of a bakery shop, bakery, backgrounds for employees (toilet, shower, living room, dressing room), offices, warehouses and utility room. Next the bakery is a separate garage. By outdoor staircase we can get to the second floor where are a hall, guest room (study), bathroom, separate WC, two children´ s rooms, bedrooms with private bathrooms and a spacious living room with kitchen and dining room with access to the outdoor terrace.
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Multipurpose Building Crystal
Koniasová, Eliška ; PS, pro (referee) ; Vojtová, Lea (advisor) ; Kalousek, Lubor (advisor)
Klíčová slova v anglickém jazyce The bachelor thesis studio project based on public buildings. Entered building site is located between the streets Lerchova and Udolni. This multifunctional building is devided into three functional parts: an administration,a shops and fitness center. The principle of the proposal is dynamic contrast material used on the section with shops and a fitness center with simple materials used in the administrative part of the building.Where dynamic breakdown mass an object refers to the crystal structure, which underscores the choice of material facade (glass). The administrative part of the building has a simpler spatial resolution, which is governed by rectangular lines. This part has been selected ceramic facade facing a dark gray color, to provide a sense of the mineral.
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Expansion of new product on the gift market
Hřebout, Martin ; Filipová, Alena (advisor) ; Krajíček, Tomáš (referee)
The aim of the thesis is to evaluate the possibility of extension of the product Prague Old Timer on the Prague souvenir market and suggest with the theoretical knowledge a strategy which will contribute to the most efficient expansion. This work analyzes the Prague souvenir market and evaluates the factors that caused the current situation when there are few Czech souvenirs shops. The part dedicated to the product Prague Old Timer describes the main risk related to the expansion and a base on the research determining the optimal price for the final customers
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Analysis of the Buying Conditions at the Třeboň Area
KŘÍŽ, Karel
The main aim is evaluation of the sale conditions and geographical position of the selling units in the Třeboň area.There are two main parts in the thesis. The first part of the literature review presents the theoretical part. The second part is practically oriented. It is a characteristic of the study area and geographic analysis. For completeness of information are conducted semi-structured interviews and questionnaires. In conclusion, guided discussion and the suggestion to solve certain problems concerning shopping for Trebon region.
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The Buying atmosphere in the chosen retail unit
GRYCZOVÁ, Zuzana
The main point of this thesis will analyze individual elements of the schopping environment in selected retail unit, which will supermarket Terno České Budějovice. In addition to this research, this thesis will also focus on customer's feelings about the schooping environment and how specific elements operate. After learning these facts on the basis of the survey will then supplemented some suggestions to improve such elements, which will be most dissatisfied from customers.
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Services to customer in selected shop
ZELNÍČEK, Vavřinec
Retail services represent a very wide range of activities can take many forms, and their importance may vary. In order to analyze these services had to be given the scale of this study selected a particular retail unit, which offers enough services, while here these services play a relatively important role. For this purpose, has been selected shop offe-ring consumer electronics, which is part of the electrical chain OKAY. The aim was to assess the current situation in the provision of services in the retail unit and on the basis of these findings then suggest suitable measures that could possibly help to improve this situation. During this analysis were determined range, as well as quality and prices of indivi-dual services. Services were assigned through a selected one of the operations in the pre-literature search, sales and after sales and distribution was carried out on paid and unpaid services. Some (mainly paid) services were then compared with the services offered by competing shop, located less than 2 km from selected retail unit. The data needed to perform this analysis was obtained on the basis of observation and investigation in the selected drive. Observations took the form of purchases from the position of the simulated fictitious customer. Subsequent investigation then took place in the form of an interview with sales manager and regional manager for electrical OKAY. Information thus obtained, were then used for the analysis, processing services. The next stage of investigation held, by individual consumers in the form of inquiry. The results of this investigation, then served as the basis for the development of synthetic parts of the analysis. Based on the shortcomings of the proposed measures, which should contribute to the improvement of services in selected retail unit, while it was recommended to introduce some new services that are currently in the shop of this type should not be missed. All these measures were designed to minimize impact on the cost of running the store.
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Comunication with customers in the field of Travel retailing
Kubálková, Dominika ; Zamykalová, Miroslava (advisor) ; Gross, Lukáš (referee)
The objective of this thesis is to propose an optimal mix of shops at Ruzyně airport and ways of improving the comunication strategy towards customers of the airport's shops. The theoretical part outlines the comunication theories and specifications of Travel retailing at the airports. The practical part contains a situational analysis of the comunication at Ruzyně airport including analysis of the airport's shops. This is followed by inquiries using questionnaires passed on to a selected target group, by an external analysis of other world's airports and by a sumarizing SWOT analysis. Based on this research, recomendations to Letiště Ruzyně on how to structure the mix of airpoirt's shops and on how to make the comunication with the airport's customers are suggested.
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