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Analysis of Marketing Mix Tools in a Chosen Company
Musilová, Petra ; Kovář, František (advisor) ; Hrdina, Petr (referee)
The complex structure of the marketing mix of the Velteko s.r.o. company is analysed in my work. Characterising of the concern, basic analysing of the individual tools of the marketing mix and clients survey evaluating is the main object. Conclusion is focused on the rating of the level and the efficiency of the utilization of the used tools. Relevant recommendations are added.
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Analysis of Marketing Mix Tools in a Chosen Company
Havlíková, Žaneta ; Karásková, Hana (advisor) ; Vítek, David (referee)
The goal of this thesis is to characterize the selected company, to analyze the implementation of the marketing mix tools, i.e. the product, price, distribution channel and marketing communication. The next goal is to specify the concept measures by the using of question-forms created by the author of this thesis to analyze the implementation of the marketing mix on customers.
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Analysis of Marketing Mix Tools in RAMA Bohemia, a.s.
Kasperová, Andrea ; Kozlová, Taťána (advisor) ; Lusk, Matúš (referee)
The objective of this bachelor thesis is to characterise the essence of the notion of marketing mix with the help of known techniques. In the practical part of the work the author will focus on the particular company, RAMA BOHEMIA, a. s., to analyse applications of the individual instruments of the marketing mix in the company, to assess their functioning and to propose potential measures in the case of a found drawback.
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