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The support of tourism development in the chosen region
MACHOVÁ, Veronika
The aim of this work was to study the components of primary and secondary possibilities for travel in the Hluboka nad Vltavou area, to analyze the needs and requirements of visitors to this destination and to evaluate the contributions and impacts of the travel industry in the area under study. Hluboka nad Vltavou is very attractive as a travel destination and has great potential for further development because of its cultural and historical attractions. Hluboka castle dominates the town. The natural attractions of the area are also very important. In this flat country there are many hidden cycling and tourists routes. Hluboka nad Vltavou town offers a wide range of sports activities for the use of visitors; walking, swimming, golf, horse riding, tenis, volleyball and others.
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The support of tourism development in the chosen region Modravsko
KLEČACKÁ, Simona
This bachelor work aspires to describe the region of Modrava in term of tourist trade´s offer, the extent and quality, especially to focus on contemporary conditions for tourist trade, to compare the attendance rate of this region on the basis of statistic indicators in the past years. Further on to focus this work on the analysis of needs and demands of this region tourist. Introduction, theoretical part of the bachelor work, deal with the common principle of attractions of the region, existing establishments and tourist trade´s services that which needed to be analyzed furthermore. An opinion poll about the tourist´s usage and service´s quality in this region has been made. Acquired information from the analysis, about benefits and impacts that tourist trade brings to this location forms the concluding part of the thesis. Provided data could play a key role by improving the tourist trade´s conditions in this region. This very attractive region is much-sought-for especially for its diversity and beauty. Each visitor can find there everything he looks for, not only relaxation, sport, stir and entertainment, but cultural and social experiences as well.
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The support of tourism development in Vodňansko
RÁBOVÁ, Olga
All of objetcives of this bachelor were accomplished with the use of given methods Primary and secondary offers of tourism in the region of Vodňany were analysed. The further analyses comprised of the needs and requests of visitors. The work also evaluated the contributions and loses of tourism to the destination. The products that are developing most are biking and walking; angling is also very popular. During the analysis of the current condition of tourism in the region of Vodňany, it became clear that the biggest advantages of the area are high quality environment and rich history. The questionnaire survey shows that favourite sights of the region are the ruin of the castle Helfenburg, chateau Kratochvíle, pilgrimage site Lomec, and the chateau of Protivín. The survey also indicates that it is necessary to increase the number and improve the quality of sports and culture facilities, make the boarding and accommodating facilities better.
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Tourist information network for tourism development in the area of VMA Microregion VENKOV
HIENLOVÁ, Monika
The goal of the Diploma theses was to suggest The Information Touristic Network (TIN) for tourism development in Microregion VENKOV based on the analysis of the area. The base of the dissertation consits of five information centers and five information places in total of 10 Microregion VENKOV municipalities. The whole network will be coordinated by certified information centre placed in Mlada Vozice through the internet information system. By realisation of TIN will be established the convenient conditions for sustainable touristic development of the area.
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Product of tourism in the tourist information centre in Benešov
HEJNÁ, Lucie
The theme of the bachelor work is {\clqq}Product of tourism in the tourist information centre in Benešov``. It was analyzed the Benešovsko region located near the capital city Prague. The region serves mainly to one-day visitors of significant cultural monuments. Own chosen area includes area between municipalities Neveklov and Český Šternberk inclusive of the city Benešov and the chateau Konopiště. The aim of this bachelor work is analysis of natural and social tourist aims of Benešovsko region, marketing research of the offer and the demand of products in the Tourist information centre Benešov and creation of new tourist product on the basis of actual demand of visitors of the Tourist information centre. This marketing research was realized in the Tourist information centre Benešov and at its visitors. The chateau Konopiště and the castle Český Šternberk belong to one of the most attractive aims of tourists not only within the chosen area, but even within the whole Benešovsko region. That is why the comparison of visit rate development, their confrontation and final recommendation for increase of their visit rate both of monuments. The result of the marketing research is interest of tourists in creation of new cycling route. Therefore the new cycling route going through the chateau natural park Konopiště, along Konopiště pond, a few small monuments of regional significance to the chateau Konopiště was proposed. The advertising brochure ``Cycling countryside Ferdinand d´Este circuit{\crqq} was created as a tip for one-day cycling trip. Then the proposal of promotion of the combination of the cycling route with existing cycling route from Benešov to the castle Český Šternberk was proposed with the aim to extend the stay of visitors in the region. Then several proposals to increase services of the Tourist information centre in Benešov.
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Current situation and the prerequisities for new products in tourism in DSMO Mikroregion Venkov area
JAREŠOVÁ, Jiřina
The purpose of this bachelor work is the analysis of the present state and prerequisites of the creation of the new products in the tourist trade segment in DSMO Mikroregion Venkov area. The region disposes enough primary offer in the tourist trade segment and mainly in the historic cultural segments and the beauties of nature. All these allow the tourist wide spectrum of the trips to the surround area, mainly one-day trips. We can anticipate, that a product {\clqq}Za krásami DSMO Mikroregionu Venkov {--} vybraná část {--} okolí Chýnova směr přírodní park Polánka`` my help to increase the visit rate of the region. In my opinion we can say, that the region we are describing in my work is very attractive locality for the development of the tourist trade, because of the analysis of the information from different information sources and also the dates from personal appointments. There is a high potential, which one if good used, my essentially influence the level of the tourist trade in the current region. After the conclusion of my personal appointments and interviews with visitors of the current region is the area valuated very positively and it is important impulsion for the development and improvement of the touristic trade.
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Southeast Asia as a new tourist destination
Dvořáková, Lucie ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
The bachelor thesis is dealing with the development of tourism industry in South east Asia. Its goal is to asses not only the evolution of individual Southeast Asian countries but also to analyse its place within the world tourism framework. In the Czech literature, much has been published about Southeast Asian economy as a whole, but tourism industry, as a key sector of the economy has been neglected. This thesis therefore defines Southeast Asia as a tourist destination and also analyses its specialities and determines development trends, focusing on the period from the beginning of 1990 up to present. Both domestic and incoming tourism has been analysed, as they are both components of tourism in the destination. The thesis presents "Asian tygers" as newly emerged destinations, where tourism industry growth in the 1990s often exceeded 30% Y-o-Y.
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Non-profit organization in the field of culture, the estabilishment and implementation of the project in practice
Aleksičová, Tatjana ; Vojík, Vladimír (advisor) ; Möstl, Vojtěch (referee)
The goal of my bachelor thesis on the topic: "Nonprofit organization in the field of culture, the estabilishment and implementation of the project in practice" is to describe the terms and procedure for establishing a nonprofit gallery. The first part defines the terms relating to the nonprofit sector, and subsequently given the specifics of organizations active in culture. Next part deals with options suitable legal form and setting goals and mission. The last chapter of the methodology, deals with the financial analysis and way of getting financial aids from fundraising. The practical part is a particular example of nonprofit applied the procedures described in the methodological part. The main idea is to emphasize the need to pay greater attention to culture and art, which is a good platform for the development of society and the potential for economic development in the country.
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Possibilities of development mountain ski resort for also summer resort
Hromadová, Katarína ; Indrová, Jarmila (advisor) ; Dobrota, Miroslav (referee)
The aim of the thesis is to project possibilities of expansion of winter season resort to a summer season resort. The work aims at mountain ski resort and the development of its further activities for summer season. The particular example on which is this development adopted is mountain ski resort Donovaly. For particular projects was used theoretical knowledge of marketing and its tools. Theoretical analysis follows that the best way how to develop present-day's destinations is complex management. There are created destination management organizations for this purpose. It was used resort's analysis focused on basic requirements of tourism to process the project. Further development of the resort is based on these basic requirements of tourism. The analysis includes also customers' questionnaire survey. Theoretical knowledge and analysis are translated into practical projects of development possibilities of ski resort Donovaly to become also a summer resort of tourism.
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