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The importance of ICT for the management of household budgets
Vránová, Lucie ; Šilerová, Edita (advisor) ; Pavel, Pavel (referee)
This thesis deals with the importance of ICT in the management of household budgets. At first are presented the objectives and the selected methods in the two main areas of work. The theoretical part describes the basic concepts, such as finance, money, income and expenditure, financial management, remuneration and budgeting process. The next section presents the basic forms of home finance management and describes chosen applications. Introduction of practical part deals with the evaluation of a questionnaire survey which aimed to map the situation of the management of home finance university-educated respondents. By questionnaires is determined the age category of respondents, number of dependents and self-employed persons in the household, the method of recording revenue and expenditure and the subsequent establishment of the budget, then the debt or form of household savings. Results are presented graphically and verbally. The next section contains a description of the software solutions accounting of revenue and expenditure and household budgets created specifically for the purpose of this thesis. In chapter Results and Discussion is presented evidence gathered in the practical part using SWOT analysis and proposed measures to eliminate the two identified threats. The final chapter assesses whether the objectives have been achieved.
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Clinet segmentation in banking sector in CR
Macasová, Jana ; Tichá, Ivana (advisor) ; Šímová, Markéta (referee)
This thesis deals with the implementation and use of information technology to support customer relationship management and subsequent segmentation of clients in the banking sector in the Czech Republic. The aim of this study is to assess the effectiveness of the criteria for classification and segmentation of clients chosen subject of the banking sector and, depending on the observed facts to assess and evaluate the portfolio of products offered, ie. how effectively banks have targeted its products to individual customer segments.
The theoretical part includes familiarization with the issue of CRM (customer relationship management) and a detailed description of the partial fields, particularly focusing on individual processes and CRM technology. Then there is the approach and discussed the situation on the Czech market, the criteria for allocating market customers, targeting marketing strategies in relation to the marketing mix, and in the end it deals with the beginnings of the implementation of customer relationship management in banking.
The practical part is devoted to more segmentation in the banking sector, focusing on segmentation of customers according to segmentation criteria. Subsequently, we analyzed and discussed the situation in selected banks in the Czech Republic, focused on the distribution of clients according to their segmentation strategy and assessment target their banking products to individual client groups.
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Analysis of Social and Economic Development of the Municipality Vysoká
Nováková, Helena ; Husák, Jakub (advisor) ; Martina, Martina (referee)
This thesis deals with the social and economic development a village Vysoká which is located in the Central Bohemian Region, north of the town of Melnik. The thesis is divided into theoretical and practical part. The theoretical part briefly introduces the concept of regional and sustainable development, spatial planning and strategic management. The following describes the principles of regional policy. The attention is also paid to the issue of settlements, urbanization and the basic principles of functioning of municipalities. The basic characteristics of the community and its territorial-administrative arrangement in the practical part, is processed first. This is followed by a summary of a historical development of socio-economic as well as a description of external relations of the village in the microregion. Then the thesis analyzes results of research on the population of the municipality (employment, education, age structure, etc.) and housing. Detailed processing concerns economic issues such as labor market, entreprise and unemployment. Due to its geographic position, the question of tourism is important for the village Vysoká. Transport and technical infrastructure and management of the municipality is also examined. Research findings were taken into account when processing SWOT analysis and in the proposal of key development directions.
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Analysis of the company in a competitive environment
Tužilová, Martina ; Šrédl, Karel (advisor) ; Hana, Hana (referee)
The thesis themed ´Analysis of the company in a competitive environment´ deals with the competitive market matters in the area of energetics located in the Pilsen Region.
The theoretical part describes the characteristics of the company and the competition which is detailed eliminated in other problems of competitiveness and competitive environment. The next theoretical bases of this thesis is the environment analysis of the company. Analyses of the internal environment are described here but also analysis of the external environment is detailed classified. The theoretical part is completed by the SWOT analysis.
The aim of the practical part is the analysis of the competitive environment applied to the company Plzeňská teplárenská, a.s. On the basis of predermined work hypotheses happen the analysis of single matters. At the beginning of the practical part is the description of researched company and further the analysis of the internal and external environment of Plzeňská teplárenská, a.s. In the next phase the description of main products of the company is drawn up. The SWOT analysis that also helps detailed analysis of predermined work hypotheses is made.
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Evaluation of Marketing Communication
Kubaštová, Michaela ; Balcarová, Tereza (advisor) ; Jana, Jana (referee)
The final thesis is about marketing communication of the expo Země Živitelka, which is the flagship event of the company Výstaviště České Budějovice a.s. The aim is to evaluate the current situation in the company and the effective set-up of fundamental elements of a marketing communication mix. The first part of the final thesis concerns the theoretical approaches to the given topic. The main aspects are defined as marketing and marketing communication, their goals and strategies. The folowing part is about the description of each element of the communication mix focused on current trends and marketing communication on the Internet. The elements of this final thesis are predominantly the theoretical specifications of the expo as a product and its advertising as these are the key cores for the practical part of the final thesis. Firstly, I will introduce Výstaviště České Budějovice a.s. and its services provided. Then the main part is the analysis of the communication mix of the expo Země Živitelka, which includes the description and the evaluation of existing components of marketing communication used by the company. Consequently, the market research is carried out by questionnaires. The aim is to find out the attitudes of respondents to the marketing communication of the expo. The final part of the work introduces the concrete marketing communication solutions to exhibitors and visitors using traditional and modern communication methods.
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The evaluation of technical indicators in trading on the commodity market
Vyoral, Jan ; Hes, Aleš (advisor) ; Petr, Petr (referee)
This work is focused on theoretical description, practical testing and evaluation of technical indicators in trading on commodity markets. The work is systematically divided on theoretical and practical parts.
In the beginning of the first part is described theoretical analysis in general, which consists of the technical indicators and the chart patterns. Thereafter is theoretical part focused on the description of indicators and principles, on which are technical indicators founded. Part of the indicators descriptions are possible trading strategies and use for capture of trading signals.
In the second part of the work are evaluated each indicators using definite trading strategies. The evaluation is performed by backtesting strategies on commodity markets historical data. The indicators are evaluated from the perspective of particular strategies profitability, taking into account the broker fees.
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Financial statements in selected business corporation
Liška, Ondřej ; Seidl, Ladislav (advisor) ; Hana, Hana (referee)
Diploma thesis is focused on the analysis and evaluation of financial statements compilation in the company Sellier & Bellot, a.s which produces a wide range of pistol, rifle, and shotgun ammunition for hunting and sports. Theoretical part describes basic literature that compilation of financial statements focuses on and all activities which take place before closing of ledgers. Particular parts explain a process of inventory, methods of assets value reduction, reserves, exchange rate differences, calculation of due and deferred tax and closing of accounts books. The theoretical part also describes all parts of financial reports. The analytical part firstly presents the company Sellier & Bellot and secondly analyse a process of the financial statements compilation. The following part of the thesis continues with an evaluation of a process and proposes provisions for a reduction of risks from the incidental failings.
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Pension reform in the Czech Republic
Urban, Ladislav ; Pletichová, Dobroslava (advisor) ; Jitka, Jitka (referee)
The content of this thesis is to evaluate the Czech pension system and pension reform, valid from 1.1.2013. First, the thesis describes the origin and development of the pension system in the Czech Republic, a general description of the pension system and comparing systems of pension schemes operating in selected countries. The practical part of the thesis analyzes the fiscal sustainability of the PAYG system and the project both financially secure current and future generations of retirees. Thesis includes recommendations for setting the retirement age depending on the evolution of the average life expectancy. The work includes the suggestion of solution for Czech citizens who do not want to be in the future depend only on the pension benefits of the state pay system, but on the basis of personal responsibility are aware of the need for savings or additional collateral. An integral part of the work is the analysis III. pillar of the pension system focusing on the evaluation of the benefits of this savings instrument. In the end, there is an overall assessment, incl. own suggestions and solutions.
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Selected company marketing communication assessment
Staňková, Pavlína ; Huml, Jan (advisor) ; Jiří, Jiří (referee)
Diploma thesis is focused on assessment of Kaktus the T-Mobile Czech Republic brand marketing communication. The company provides telecommunication services and the brand is targeted at specific group. The thesis is divided into theoretical and practical parts.
In the theoretical part, there is described theoretical basis emerging from study of literature, as there are determined basic terms like marketing mix, marketing of services, marketing communication, marketing communication toolkit, social media communication, psychological impacts of advertising and marketing research.
The practical part presents T-Mobile Czech Republic a.s., describes its marketing mix, its most important competition and the degree of risk they stand for. The core part involves delineation and evaluation of currently applied methods of marketing communication that were developed after interview with brand marketing communication specialist and providing with internal data. The following part contains evaluation of questionnaire research that was realized among members of the target group in order to find out the way they perceive the brand marketing communication. It also contains evaluation of analysis of existing and potential impacts on the brand that was developed on the basis of internal data. These results are basis for the suggestion of marketing communication extensions heading to expansit of brand awareness and number of customers without being inconsistent with the brand ideology.
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Analysis of business incubator
Očenášek, Vojtěch ; Smékalová, Lucie (advisor) ; Kateřina, Kateřina (referee)
The bachelor thesis "Analysis of business incubator" deals with the topic of support of businesses in the Czech Republic, mainly the usage of business incubators as a tool of support. The thesis summarizes said issues and describes types of business incubators, their function and history and thoroughly focuses on describing how business incubator Point One, which belongs to the Czech University of Life Sciences in Prague, operates. It concers the reasons of creating the incubator, how it is financed, conditions of admission, its members and offered services. Based on that the thesis includes SWOT analysis which judges the functioning of selected components of business incubator Point One and also the incubator as a whole. The SWOT analysis results in suggestions of adjustments in the incubator's programme. The thesis is based on the author's personal participation in the process of incubation.
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