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Content Marketing for Lead Generation in B2B Educational and Consulting Services
Nykodýmová, Barbora ; Zamazalová, Marcela (advisor) ; Pospíchal, Tomáš (referee)
The aim of this thesis is to acquaint the reader with the issue of content marketing for generating leads and information about potential customers, then to analyze and offer some recommendations for its further use among B2B suppliers of educational and consulting services. The theoretical part discusses three key topics: the specifics of the services and B2B sector; content marketing and the reasons for its inclusion in marketing strategy; and the issue of lead generation as a possible metric of content marketing and sales tool. The practical part of the thesis approaches this topic from the perspective of four representatives of service suppliers, complemented by a point of view of the mediate company IVITERA. This company brings together one of the largest B2B communities in the services sector on the Czech market within its (especially online) media projects. Research was conducted through individual interviews with representatives of all five companies and by an analysis of secondary data, leads and keywords provided by the mediate company.
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The Specifics of Nurse´s work on a Psychiatric Ward
HŘEBEJKOVÁ, Blanka
Theoretical background Psychiatry belongs to fundamental branches of medicine. Its task consists of diagnostics, treatment and prevention of mental diseases. Psychiatry includes adult psychiatry, child psychiatry and adolescent psychiatry, gerontopsychiatry, psychiatric addictology, psychiatric sexulogy with psychiatric rehabilitation. Nowadays, importance of the psychiatric branch is increasing; according to epidemiologists, we can see a slightly upward trend in the number of psychiatric patients. Work of a nurse in the department of psychiatry differs considerably from work in other standard departments. Such work is demanding both physically and mentally. In the department of psychiatry, it is extremely necessary that the nurse builds up a close relationship with the patient and acquires their confidence. Goals of the thesis The goal of the thesis was to map differences relating to work of a nurse working in the department of psychiatry, to find out what communication skills a nurse working in the department of psychiatry must have and in addition, to find out what the possibilities of further education within the framework of life-long education for nurses working in the branch of psychiatry are available. Methodology The qualitative methodology was applied to the research. The data were obtained by the interview method. Prior to execution of the research as such, the staff nurse was asked for permission and she agreed with execution of the research concerned. In cooperation with the charge nurse and the head nurse of the department of psychiatry, seven interviews with the nurses were made. The interview consisted of twelve questions and was absolutely anonymous. The written records of the interviews were analysed and the results were divided into categories and sub-categories subsequently. Results Based on the research, it was discovered that work of nurses in the department of psychiatry is much different from work thereof in other departments. The nurse working here should be interested in the field and should have good knowledge of the psychiatry-related issues. The nurse working in the department of psychiatry should be competent, resourceful and should be well informed of the patients to be able to perceive early possible changes in their behaviour. In the psychiatric nursing care it is important in particular to communicate correctly with various types of patients. Therefore, it is vital for the nurse to be well versed in mental diseases and symptoms thereof. Behaviour, perception and communication of the psychiatric patient are often affected by the disease as such. There are various communication barriers which the nurse has to cope with. Therefore, the nurse should be able to use all components of verbal as well as non-verbal communication correctly. Preparation for incidents consists of in particular regular training in the area of occupational safety and protection of health at work, fire protection and study of methodological guidelines and standards of the department of psychiatry. Certain preparation for incidents is included as well. There are sufficient possibilities of further education in psychiatric nursing care available. As it followed from the research, the nurses show active interest in education and search therefor independently. The nurses are sufficiently supported by their superiors in the search for suitable educational projects. Conclusion Considering the overall view of the thesis results, it is possible to say that the research questions were answered and the set goals of this thesis were achieved. The results of this bachelor's thesis may serve as supporting source material for lectures on nursing care in departments of psychiatry. In addition, the thesis may serve students as study and source material for their own studies and work.
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The development of musical skills in preschool children
KUČEROVÁ, Miroslava
This Bachelor thesis deals with describing the development of musical skills in preschool children. The first chapter deals with the definition of pre- school period and the physical, intellectual, emotional child development, as well as his imagination and play. The second chapter focuses on the notion of musical skill, the dirrerence between musical skills and abilities and covers the factors that affect musical skills. The third chapter describes the children's musical activities- singing, music and physical education, instrumental playing and listening. The practical part describes the methodology for specific music activities with children. There are three folk songs: ?Holka modrooká?, ?Čížečku, čížečku? a ?Já do lesa nepojedu?.
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Education child with autism and cerebral palsy at Kindergarten, Horáčkova in Prague.
SEDLÁKOVÁ, Kateřina
The Bachelor's Dissertation is divided into two parts. The theoretical part includes the outlining of the autism syndrome and its specific symptoms at preschool children with this diagnosis. The life of a family with a child with the PAS syndrome and relating possibilities of preschool care for children with PAS in the Czech Republic are discribed within th framework of this Dissertation as well. The Dissertation states also the most frequent methods used during the work with children with PAS in the preschool age, demonstrations of problematic behaviour and possible approaches to its solution. The practical part of the Bachelor's Dissertation deals with specified targets. The objectives were achieved with the help of the qualitative research method, namely the case study. This research was using research approaches: observation, content analysis of data and structured interviews with parents, pedagogical staff in the class and personal asistants of the boy. The target sample was a boy with autism and infantile cerebral palsy The first aim is a partical demonstration of functioning of a peschool facility for children with PAS. It namely concerns a description of functioning of a class for chidren with autistic spectrum disruptions at the Kindergarten, Horáčkova street in Prague. The Dissertation describes the method of structured learning and solution to certain types of problematic behaviour occurring at children attending this class. The other aim was casuististics of the autistic boy with infantile cerebral palsy, who attends the autistic spectrum disruptions at the Kindergarten, Horáčkova street in Prague. This objective deals with the issues of assingnment of a child with multiple dysfunctions in institutions of special pedagogical care and indicates practical possibilities of general development of the child with multiple dysfunctions, at the same time the Dissertation describe various difficulties relating to the general care for children with multiple dysfnctions. Th concerned chapter contains also finding possibilities for further continuation of the child's education.
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The puppet and its influence on a child's personality development
ZADÁKOVÁ, Kateřina
The bachelor's thesis deals with the influence of puppet theater in the personal development of preschool child. The aim of the work is to find out which puppets preschool children prefer and what influences their choice - material, color, symmetry. The work examines childrens reactions to a particular type of puppet theater. The theoretical part defines the terms of the puppet theater, introduces readers to the puppet types, the historic context of the development of puppet theater. It deals with the developmental traits of preschool age children and using puppets as an educational resource. The practical part is a form of interview and observation investigated action puppets and puppet theater for children.
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Crisis - family break up-from a child 's view
Nevoralová, Monika ; Procházková, Jana (advisor) ; Hadj - Moussová, Zuzana (referee)
This graduation thesis topic is "Crisis- family break up- from a child's view". As the name Prompts, this paper is focused at the crisis in general, at the crisis in family and also? in detail? at the situation of family break up (or divorce) from a child's view. It is without doubt that the family plays a key role in child's development. It is the first community that a child meets in its life and from which it receives main ways of behavior which are necessary for its social existence. At the same time family is also a place, which is predisposed for getting into crises, family crisis is a period of explosive atmosphere and the family is more endangered by break up. At Present, divorce or family break up are widespread in our society. Beside divorce or partners break up a l s o informal family break up exists husbands or partners still live together but their mutual relationship is *i Very conflictful. Therefore it is possible to say that many children are endangered by disadvantageous s»uation in the family. In this work attention is aimed to children behavior during family crises, childrens' ideas about sřlving critical situations and knowledge of supportive measures. Closer attention is also given to children reactions to parents divorce, parents break up, forms of communications between children and...
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Contacts betweeen family and school on elementary school
Lívancová, Šárka ; Hadj - Moussová, Zuzana (advisor) ; Viktorová, Ida (referee)
Diploma thesis discusses the communication between family and teachers, especially the specific aspects of this interaction considering small schools. The communication between parents and teachers is one of the important parts of coordination of parents and school. Communication can be divided into direct, represented by f a c e - t o - f a ce contact between parents and teachers, and indirect, which comprise telephone conversation and other messages delivered by the pupils. This t h e s i s focuses on the direct type of communication. It aims to describe s p e c i f i c forms of direct communication in context of s p e c i f i c traits of r e l a t ed environment. We assume, that the village environment, which is common for small schools, doesn't suffer of anonymity of large cities, and that people in this environment generally have closer contacts with each other. Small schools are schools for 6 to 11 years old, o f f e r i n g only the primary level of education, for which the higher rate of p a r e n t - t e a c h e r i n t e r a c t i o n is typical. In these small schools, the primary education has the p o s s i b i l i t y to preserve i t ' s autonomy, and it i s n ' t influenced by the secondary level education, which appears to be dominant, when the both levels are combined. Last but not least...
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Working with prisoners and the formation of standardized programs
Bajcura, Lubomír ; Šotolová, Eva (advisor) ; Sochůrek, Jan (referee) ; Černíková, Vratislava (referee)
In the year 2007 for the Prison Service of the Czech Republic the new treatment program for offenders of commercially motivated sexual abuse of children became preferred. Community is very focused on this area of criminality. In 2007 there were 1 205 of abuse of children. Getting over the long-standing taboo has criminological consequences, which has been confirmed by records on sexual abuse and maltreatment in personal files of dangerous offenders. Therefore, special treatment with offenders of sexual abuse of children represents part of the fight against the most serious criminality and contributes to protection to the most vulnerable members of our community. Commercially motivated sexual abuse of children has been frequently accomplished through a third person that uses pressure or violence on a child. That is why offenders deny their guilt before both the community and their own conscience. The standardized program should guide an offender towards recognition of reasons and consequences of his/her criminal activities. The research part of this thesis concentrates on how the program is perceived by both the offenders and the realization team. The huge potential of the educational part of the program, where facts and theoretical information on the specific criminal activities play the formative role, was...
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Communication in language class
Koulová, Ilona ; Šebesta, Karel (advisor) ; Lehečková, Eva (referee)
This master thesis is concerned with an analysis of communication in the classroom, in which the Czech language is being taught as a foreign language. In the first introductory theoretical part of the thesis, the specifics of educational communication are delimited and afterwards expanded to include communication in the foreign language classroom. This part also examines the most genuine principles in foreign language teaching, points at the so-called communicative approach in education, and accents the importance of the concept of interaction in the technique of teaching. The next section of the thesis specifies all requisites related to the system of analysis discussed in the communicative discourse of authors J. McH. Sinclair and R. M. Coulthard from 1975, who divided the discourse into several types of units, the smallest of which was established as the act. From the acts on, the thesis is based on their analysis. It examines the types of acts, their linguistic (eventually para-linguistic realizations), and their modifications with respect to the educational goal of class/activity. Finally, besides the discourse on acts, the thesis is concerned with the question of crossing the target/mother/ mediate language and the influence of these interferences on the negotiation of meaning.
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Hemodynamic monitoring in the intensive care - preparation of educational materials for newly hired nurses
MELICHAROVÁ, Jaroslava
This diploma thesis focuses on the monitoring of hemodynamics in intensive care units; the main objective was to create an educational material for newly employed nurses. This educational material should facilitate the adaptation process of nurses at Anaesthesiology-Resuscitation Units (AR) or Intensive Care Units (ICU).The diploma thesis is divided in two parts: theoretical and empirical. The topics covered by the theoretical part include the concept of intensive care, the technical equipment, the scope of work of intensive care nurses, anatomy and physiology of the cardiovascular system, cardiovascular system monitoring, hemodynamic monitoring, adaptation of new nurses at the workplace, and the possibilities of educational methods aimed at newly employed nurses. The empirical part was conducted as qualitative inquiry in the form of interview. The interviews were semi-standardised and they were held at the AR unit in the České Budějovice Hospital. The subjects were the nurses from the RES 1 and RES 2 stations. The first part of the research inquiry consisted in interviews with the nurses at the Anaesthesiology-Resuscitation unit. The interviews were not taped, due to the respondents' request. All the answers were carefully recorded and immediately transcribed and processed to prevent any inaccuracy of information. The results were organised in charts according to the categorisations, in a well-arranged manner. The second phase consisted in creating the educational material for the newly employed nurses and the third phase concluded the project by distributing the educational materials at the hospital unit where the interviews were conducted. The nurses could therefore assess whether the educational material meets their requirements and will be useful in practice. The respondents were interviewed again and the results were subsequently also organised in charts.The results of the research inquiry show that the nurses at the Anaesthesiology-Resuscitation Unit in the České Budějovice Hospital perceive the correct hemodynamic monitoring as important, that they know what hemodynamic monitoring is and are aware of the monitoring possibilities. The nurses of this unit perform both invasive and non-invasive monitoring of hemodynamic parameters. The basic task is measuring the central venous pressure and arterial pressure. Other parameters are monitored by the doctors with the application of the Swan-Ganz catheter. The most frequently used monitors are PICCO, Lidco, Vigileo and Vigilance. All interviewed respondents agreed that their only help during the adaptation process was the manufacturers' materials and the advice from the nurse-trainers. A small part of the respondents was trained directly by the company distributing the monitors. The final phase of the research inquiry revealed that the nurses like the new educational material but they are afraid that it will end up collecting dust as the other materials supplied by students. The interviews established that it is easier to directly communicate the necessary information to the new nurses along with practical demonstration than to recommend an educational material for studying of at least the theoretical part.
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