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Product placement in the Czech cinematographic creative aktivity
Suková, Martina ; Boháček, Martin (advisor) ; Postler, Milan (referee)
The thesis deals with analysis of legal aspects of product placement and its impact on consumers. First, it explains the concept of product placement from a general point of view - its definition, classification, and the advantages and disadvantages that product placement represents. The main objective of this work is to identify all legislation that touches on the issues of the phenomenon of our times - product placement, defining the precise definition and its effect on the viewer in the role of consumers. Product placement is based on the directive of the European Parliament and Council Directive 2007/65/EC transposed into Czech law as "umístění produktu". The implementation is reflected in the "on-demand audiovisual media services Act" and also in the amendment of Act No 231/2001 Coll. The extent to which product placement is used and what types of products are most abundant in Czech films was identified on a sample of Czech cinematographic production. These results were then compared with the Audiovisuals from the United States. The questionnaire was implemented as the intention to assess what is the general awareness of Czech consumers about this marketing tool.
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Vyučování matematice a kolektivní reflexe
Tichá, Marie ; Macháčková, Jana ; Hošpesová, A.
The core of the paper is an example of the cooperation between two researchers (teacher educators) and one practicing teacher on a teaching experiment (via individual and collective reflections) to illustrate how collective reflection helps to understand the environment of mathematics classroom and thus, in our opinion, to improve teacher´s professionality and the teaching/learning process and also research in didactics of mathematics
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Anti-money laundering measures from the perspective of financial law
Špás, Martin ; Marková, Hana (advisor) ; Vybíral, Roman (referee)
This thesis, titled "Anti-money laundering measures from the perspective of financial law" aims to introduce the essential aspects of the money laundering and futher to define basic procedures and methods for the fight against money laundering, not only on the national level but also on the international level. It is mainly focused on the description and explication of this worldwide phenomenon which is affecting the national economics and national interests. The primary objective is to evaluate the effectiveness of the current legislation, for example by comparative analysis of the different legislation in selected countries. In context of globalisation and development of information and communication technologies, it is necessary to develop the legislation constantly and to reflect new tendencies which money laundering lead to. This organised crime is a phenomenon threatening the global economy, therefore each state should develop and implement the right legal measures in this area in order to substantially reduce this economic crime.
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Historical Development of the International Co-operative Alliance
Závitkovská, Lucie ; Vávrová, Vladimíra (advisor) ; Dohnalová, Marie (referee)
This diploma work describes the process of historical development of the International Co-operative Alliance (ICA) prior to its formation, formation in 1895, to the present. It also contains key moments in the relationships between ICA and the Czech area of co-operation. The work considers not only internal development of the ICA, but also the external circumstances which influenced it. The aim of the work is to show the course of the process of historical development of the ICA as a reflection of development and needs of the growing co-operative movement in the world, i.e. how the development and growing significance of co-operation reflected the situation of the ICA. It focuses on the main developmental line of the ICA and co-operative movement, in order to follow its continuity. The work answers three research questions: how did the world co-operative movement influence the situation of the ICA? Which significant milestones influenced the situation of the ICA? How did the Czech co-operation participate in ICA activities?
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Reflection of Values in Social Work focused on Charity Work.
FICHTNEROVÁ, Eva
The diploma thesis deals with an analysis of a concept of a value on the basis of the selected literature. It tries to point out a connection of ethical theories with a practical human behaviour. It has been structured from an explanation of key concepts as ethics, morality, manners; it examines a word of the value and fundamental philosophical theories which are associated with values. In detail it analyses the values in terms of so called philosophy of the material and formal subjectivism. It focuses on representatives of the phenomenology - Max Scheler, Nikolai Hartmann and Dietrich von Hildebrand. It specifies approaches to the values as well as in terms of a human personality, especially from a perspective of the analytical psychology. The thesis shows an importance of the values in the practical application - in the professional ethics of social work, where ethical codes provide an orientation for employees. Caritas Czech Republic was chosen as a model organization. That is also why a theological perspective on the values has been mentioned and basic values and principles of the Code of Caritas Czech Republic as well. This study should be a stimulus for a further exploration of the concept of the value and its significance for human beings. It considers the values to be a fundamental motivation that will lead mankind to a good behaviour (virtues) in the future.
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The reflection of František Bakule's work in a relation to a current special educational practice
BALÍKOVÁ, Tereza
František Bakule was a significant Czech teacher during the first half of the 20th century. He was known as the first director of the "Jedlicka Institute in Prague" as well as the founder of so-called "Bakule´s Institute" as well as one of the few representatives of the "Czech alternative approach towards education" which is very well recognized all around the world. His legacy and teachings, however, are currently not being developed on the systematic level and neither they are being put into practise by Czech professional mainstream educational community. We also need to mention that is not used by even the stream of special education, in contrast to many foreign alternative pedagogical trends, which are gaining popularity and are generally applied with success. The aim of this thesis is therefore to analyse the work of Frantisek Bakule through the prism of contemporary school educational environment with emphasis on the education of students with disabilities. The first chapter is devoted to outlining the life journey of Frantisek Bakule, particularly focusing on the major milestones that influenced the formation of his personality, his ideas, inspiration and motivation which was reflected in his teachings and then in his very own coherent concept of education. To be specific, we are introduced to his family background and a significant part is then devoted to description of Frantisek´s experience as a teacher, including stages of operating in Jedlicka´s Institute and in his own "Bakule´s institute". The second part is then focused solely on Bakule´s specific educational concept. First, the core principles of the concept are defined. Later parts then talk about Bakule´s original curriculum and a his proposal of an ideal classroom environment. The text also contains a detailed description of how Bakule approached several subjects, which were at the core of his teaching concept, namely "Work activities", "Music education" and "Arts". Original teaching practices are analysed by using current teaching methodology and terminology. Due to the identified aim and goals of the thesis, the third chapter analyses the current concept of education of the above, according to Bakule´s core areas and principles. The text is designed specifically to be subsequently reflecting the work of Frantisek Bakule from the perspective of today's teaching methods, namely the methods of special education. The idea is to define common points and possible differences and uncover hidden inspirational potential, which is then the main content of the fourth and final chapter. Based on the analysis and all its subsequent reflections, the final chapter tells us that although Bakule´s educational goals don´t differ too significantly from the current concept embedded in the relevant framework of educational programs, to achieve such goals we are currently using very different techniques and methods in comparison to Bakule´s ways. Even though Bakule himself tested and verified all of his concepts in practice, which can be very simply described as "do not teach students about life and work, but through life and work", and these concepts also have been proven correct by various subsequent results of psychological researches, the current system still doesn´t draw from them too much. From all the above it is quite obvious that the legacy of life´s work of Frantisek Bakule is currently not utilized nor it is being appreciated by our professional pedagogical community. On the other hand, we need to note that it may also be due to the level of fragmentation in which his concept and materials were preserved to the present days.
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"Lets not forget how to play ..." ( Meeting child actors performing on stage and playing in films )
Valtrová, Kateřina ; Oswaldová, Petra (advisor) ; Oukropec, Petr (referee)
The main objective of this thesis is to describe the issue showing how to work with children in specific environment such as film and theatre. The text follows similar synopsis as shown by the author herself. Through the theoretical concept to particular work on defined projects, offering us a close view into the children psychology and its main issues, their margins and indicators which are typical for a child personality and its features.
This work demonstrates complexity and differences of work from the point of view of film and theatre directors. It also reveals the selection of child actors, experiences from a particular film casting, reflecting the work of an assistant director and dialog couch while shooting a family film. The meeting with children on stage is specified in this thesis by a visit of children theatre studios with a specific approach of their drama teachers. In the end, the most important and crucial is the experience of the author acquired by her participation on direct work with child film and theatre actors.
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The Reconciliation of Work and Personal Live
Ticháková, Zuzana ; Pauknerová, Daniela (advisor) ; Bedrnová, Eva (referee)
This thesis focuses on the reconciliation of work and family responsibilities of women. The aim is to find out how women manage to balance work and family, how much time per week they dedicate to housework and family care and how is their partner involved in the responsibilities. Interviews and questionnaires are used for these purposes. The idea of gender roles is reflected not only in the work area, but also in the personal one. The man expects that the woman will take care of household and children. It is appropriate for the partners to have an equal part of the responsibilities that arise from living together and starting a family. It is also necessary to solve who of the partners stays on parental leave. It always depends on the individual case and the mutual agreement of the partners.
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