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Valuation of the company Tank ONO, s.r.o.
Novák, Petr ; Strouhal, Jiří (advisor) ; Smrčka, Luboš (referee)
The output of this Master´s Thesis on the theme "Valuation of the company Tank ONO, s.r.o." is the estimation of market value of company as at the date of December 31, 2014, with the goal of selling off the company to a hypothetical general investor in the future. The theoretical part includes metodology and instruments used for company valuation, eg definition of main terms, explanation of valuation proces and methods, that are recognised as valid by specialised public. Afterwards, the second part (eg practical part) is aimed at applying the metodology in practice. First, the valuated company is shortly introduced and it is followed by financial and strategic analysis in order to evaluate the financial soundness and assess the perspective for company future. The conclusions of the above analysis are used for elaborating the value drivers and complex financial plan, that is followed by valuation of Tank ONO, s.r.o. In light of the company capital structure, there is chosen DCF equity method for final valuation, in this Thesis.
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Marketing and communication strategy of Spotify streaming service
Petlach, Radim ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The objective of this Masters`s Thesis is an analysis of marketing and communication strategy of Spotify, the music streaming service, and subsequent presentation of proposals and recommendation with the aim to improve existing strategy. The thesis consists of theoretical and practical part. In the theoretical part, basic terms such as marketing, marketing mix, marketing and communication strategy, are defined. In the practical part, streaming service Spotify, its marketing and communication mix and competitors analysis, are described. A substantial part of this thesis is own market research in a form of a survey. Findings and results derived from primary and secondary sources help the author to draw conclusions and provide recommendation for improvement of existing marketing and communication strategy of Spotify in the Czech Republic.
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Possibilities of Big Data use for Competitive Intelligence
Verníček, Marek ; Molnár, Zdeněk (advisor) ; Šperková, Lucie (referee)
The main purpose of this thesis is to investigate the use of Big Data for the methods and procedures of Competitive Intelligence. Among the goals of the work is a toolkit for small and large businesses which is supposed to support their work with the whole process of Big Data work. Another goal is to design an effective solution of processing Big Data to gain a competitive advantage in business. The theoretical part of the work processes available scientific literature in the Czech Republic and abroad as well as describes the current state of Competitive Intelligence, and Big Data as one of its possible sources. Subsequently, the work deals with the characteristics of Big Data, the differences from working with common data, the need for a thorough preparation and Big Data applicability for the methods of Competitive Intelligence. The practical part is focused on analysis of Big Data tools available in the market with regard to the whole process from data collection to the analysis report preparation and integration of the entire solution into an automated state. The outcome of this part is the Big Data software toolkit for small and large businesses based on their budget. The final part of the work is devoted to the classification of the most promising business areas, which can benefit from the use of Big Data the most in order to gain competitive advantages and proposes the most effective solution of working with Big Data. Among other benefits of this work are expansion of the range of resources for Competitive Intelligence and in-depth analysis of possibilities of Big Data usage, designed to help professionals make use of this hitherto untapped potential to improve market position, gain new customers and strengthen the existing user base.
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New concept of education at NTK
Horová, Iva
The presentation describes new principles and direction in the education of National Library of Technology, both for internal staff and for professionals.
Slides: idr-1085_2 -  PDF
Video: idr-1085_1 -  MP4
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Interpretive principles in Verdi's operas
Beneš, Andrej ; HAJÓSSYOVÁ, Magdaléna (advisor) ; VOTAVOVÁ, Yvona (referee)
The master’s thesis deals with the theme creation of the opera production of Giuseppe Verdi with the focus on his opera Falstaff and deals with significant important interpretations of this opera. This dissertation is supposed to bring a complete picture of Verdi’s opera production pointing out some details which are not commonly known nor from the public nor in the professional music world. What appears in this work is Verdi’s correspondence (letters). I consider these letters an authentic source to understand Verdi’s creative and artistic intentions. Hereafter I portray an idea of how to perceive opera Falstaff not only from my point of view but I used the lead from the Italian reviews and musicology.
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Preliminary evaluation of sites for long-term safety - a detailed factual and timetable of work
Havlová, V. ; Pertoldová, J. ; Mixa, P. ; Uhlík, J. ; Vavro, Martin ; Maryška, J. ; Černík, M. ; Vašíček, R.
Tato zpráva obsahuje Podrobný věcný a časový harmonogram prací ZL Předběžné hodnocení lokalit z hlediska dlouhodobé bezpečnosti, zaměřeného na hodnocení vhodnosti lokalit pro umístění hlubinného úložiště VJP a RAO na základě archivních informací, , také na základě průběžných výsledků ze probíhajících projektů a geologického průzkumu prováděného pomocí metod prováděných z povrchu. \nLokality budou hodnoceny podle následujících charakteristik, důležitých pro dlouhodobou bezpečnost:\n1) Popsatelnost a predikovatelnost lokality\n2) Hydrogeologické vlastnosti horninového prostředí\n3) Stabilita lokality (seismické, klimatické, vertikální pohyby, postvulkanické jevy)\n4) Pravděpodobnost intruze/invaze člověka do úložiště\n5) Transportní vlastnosti horninového prostředí\n6) Slučitelnost horninového prostředí s navrženým systémem inženýrských bariér\nŘešení bude probíhat v 5 etapách\n1) Podrobný věcný a časový plán řešení projektu \n2) Hodnocení lokality Čihadlo (první fáze)\n3) Hodnocení ostatních lokalit (první fáze)\n4) Hierarchie kritérií či indikátorů vhodnosti lokalit a způsob hodnocení lokalit \n5) Hodnocení lokalit (druhá fáze)\nŘešení projektu je zajištěno účastí širokého týmu řešitelů, kteří buď participují na řešení probíhajícího projektu Výzkumná podpora hodnocení lokality, nebo splňují vysokou kvalitu odborné erudice.\n
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Zalužanský Brook Restoration Project
Lašek, Jakub ; Kalibová, Jana (advisor)
This thesis contains restoration project of chosen section of Zalužansky brook in Ústecký kraj. Project is processed at the level of documentation for territorial management according to decree no. 499/2006, of buildings documentation. Theoretical part captures professional literature research dedicated to restorations, spatial planning and buildings documentation. Analytic segment closely defines and characterise location of interest at first, although major part consists of designed restoration measures following requirements for creating a building documentation by mentioned decree. Benefit from this thesis is it's possible usage as a background material for documentation created by authorised engineer for water management and landscape planning.
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Enhancing qualification of employees and their motivation to improve working activities in business
Sokolová, Kristýna ; Tomšíková, Kateřina (advisor) ; Jana, Jana (referee)
The name of this Bachelor´s Thesis is Enhancing qualification of employees and their motivation to augment the effect of work results in business. Its theoretical part defines terms such as human resources, education in business, qualification, competence and motivation all of which were processes along with usage of professional literature. The content of practical part concerns both the innate questionaire for which the emploees of Czech Business Bank were addressed and the concise introduction of Czech Business Bank. Result analyses evaluate questionaires and show not only the degree of employees´ satisfaction with the educational system, but also the motivation of the employer. The final part of the Thesis is focused on recommendation how to improve the contemporary situation.
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An analysis of the practical part of the final apprenticeship examinations at a particular apprenticeship school
Ritterová, Miroslava ; Kříž, Emil (advisor) ; Hrušková, Eva (referee)
The bachelor thesis analyses the final practical examination of students at a vocational school a private institute in Prague that trains cooks and waiters who receive full vocational certificate training. The analysis was performed in school years 2012-2013 and 2013-2014 and 2014-2015. The aim of my thesis is to compare the quality and knowledge level of written, practical and oral final examinations. The thesis analyses the results of the tests according to individual assignments. The theoretical part of my thesis describes the individual components of the final examinations, evaluation criteria, final examinations following uniform assignment, and the history of our school. The practical part describes the actual course of all the parts of the final examinations both in their former and contemporary unified assignment form. Results of both forms are then confronted and compared.
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Use of social network Facebook as an educational resource in the teaching
Kaiserová, Martina ; Tomšíková, Kateřina (advisor) ; Jana, Jana (referee)
The objective of the bachelor thesis is to introduce the social network Facebook in the educational and training process and to indicate specific procedures for teaching of the subject Information and Communication technologies. The theoretical part defines the terms such as didactics of technical subjects, educational and training objectives, teaching forms and methods, as well as history and types of social networks with particular emphasis on the social network Facebook. The practical part is divided into several subsections. The introduction describes specific procedures for the use of the social network Facebook in the subject of Information and Communication technologies. The following part contains the survey on satisfaction with using Facebook in teaching conducted with the technical-vocational secondary school students and individual interviews with the teachers providing their position to the use of Facebook when teaching. Partial modifications have been recommended based on the lessons learned which should make the achieving of educational and training objectives easier when using Facebook.
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