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Services Marketing
Šutko, Oleksij ; Vokáčová, Lucie (advisor) ; Bejvl, Lukáš (referee)
The Bachelor thesis focused on using of marketing tools in the fitness center Fitness Power. The primary purpose of this study was based on the information gathered leading to formulate proposals and recommendations to increase customer satisfaction. Within the theoretical recourses based on the study and comparison of professional literature and internet sources are describe important theoretical concepts, which are related to marketing services. In the practical part there was investigated using of individual tools and amplification of marketing mix in Fitness Power. An important unit of the practical part was also researching of customer satisfaction with provided services, which was conducted by the survey. Based on the identified informations there were suggested changes and recommendations for improving the quality of provided services.
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Evalution of the material and technical facilities at a vocational school used for teaching the Practical Skills, and a proposal for improvements
Turek, František ; Kříž, Emil (advisor) ; Kutílek, Josef (referee)
Bachelor thesis titled "Evaluation of material and technical equipment of vocational schools for teaching practical skills with suggestion for improvement" aims to evaluate the effectiveness of the provison process of the neccesary material and technical equipment of selected secondary schools.
The theoretical part of this thesis will describe the principles of how it works based on the study of scientific literature, the necessary laws, internet links as well as documents collated from the participating high school. The main points of the educational programs, including the history and the movable and immovable equipment and facilities of the participating school, will be higlighted in the next part. The last part of this thesis will analyze different groups which include: teaching staff and operational personnel.
The practical part of the thesis will assess and gradually describe in detail the overall process of the material-technical provision of the participating high school in a real perspective with a focus on the accurate state using practical experience of the author of this work as well as the analysis of the various roles of the participants in this research. In addition, the interview research method will be used with the school staff, in particular the teachers of practical training followed by the operational staff and then complemented with personal observations and collection of information on the examined issues. The interview method will also be used for comparison between the different schools. The final part will propose options for improving the process at two different levels: first which is technical-administrative and the second level which is the communication of the personnel.
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Historical and contemporary wooden timbered buildings for living and construction solutions
Matějovský, Šimon ; Trgala, Kamil (advisor) ; Adam, Adam (referee)
The aim of this thesis was to carry out a search based on available literature that focused on historical development of timbered houses in the Czech Republic that are intended for permanent living. A survey was conducted subsequently to this search. This survey concentrated on firms that nowadays build timbered houses and also on construction solutions and structure composition of such houses. The conducted survey describes prevalent construction solutions of timbered houses in the current housebuilding sector of the Czech market.
The thesis focuses on thermal properties of today's timbered wooden structures. Next, an indicative measurement of these buildings was carried out by a blower door test and thermal imaging diagnostics. Furthermore, the thesis compares timbered structures with standard requirements for permanent housing. Interestingly, the measurements for instance showed that one new building met the requirements of the blower door test. Next, several thermography measurements demonstrated seamless heat transfer of a timbered wall as a whole.
The conclusion of the thesis summarizes the current use and construction of timbered houses in the Czech Republic. Moreover, it sums up the results of the measurements and outlines the survey results regarding the thermal properties of these houses.
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Impact Analysis the Neolithic Revolution on gradual changes in the nutritional strategy for its of man nutrition and health in the 21st century
Pilařová, Markéta ; Kodeš, Alois (advisor) ; Bohumil, Bohumil (referee)
Objective: The aim of the thesis was based on an analysis of the historical development of
human society to determine changes in human nutrition strategy and its consequences in contemporary
post-industrial society. The intention of the study was to highlight the potential
risks of these changes on human health.
Methods of work: As a source of information I used studied literature and created a poll. The
research group survey was composed of respective respondents, of which was the assumption
that they have the experience, knowledge of the so-called. Paleolithic diet. The results are
presented in tables and graphs using the functions in Excel.
Results of work: Final results are interpreted on the basis of studied literature and information
gathered through the survey respondents were sent out to me. Analysis of the historical
context of cause and effect in the development of nutritional strategies of human society, will
allow predicting dietary habits and health risks for humans in the 21st century.
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Antimicrobial activity of bacteria isolated from Pectinatella magnifica
Holečková, Karolína ; Vlková, Eva (advisor) ; Geigerová, Martina (referee)
The thesis is comprised of two parts. The first part is dedicated to the literature search, overview, which is focuses on the summary of information that was previously found not only about the life and reproduction of freshwater bryozoan Pectinatella magnifica, but also the importance of marine species bryozoans. Furthermore, importance of antimicrobial active substances and most commonly used laboratory methods for determination of microbial activity are shown in the report characteristics. The aim of the review was to summarize the most important facts underlying the experimental hypothesis described in the second part of this work. The reason for testing the antimicrobial activity of symbiotic bacteria isolated from Pectinatella magnifica is that antimicrobial activity of symbiotic bacteria and also bryozoans´ extracts were demonstrated in the marine bryozoans. Because of this, deeper knowledge of these largely unknown animals has become of high importance. Bacteria isolated from Pectinatella magnifica colonies collected in 2012 and 2013 in South Bohemia were tested for their antimicrobial aktivity against many strains of bacteria. Diffusion method was chosen for testing of the antimicrobial activity. Instead of application by paper disks, method using holes into solid agar was used. Into these holes, precisely selected volume of the supernatant of bacterial isolates has been dosed. In total, 170 supernatants were tested against 80 strains of bacteria. In the case of supernatant containing antimicrobial substances produced by the tested bacteria, an inhibition zone around the hole would be created. The antimicrobial activity has been confirmed in three cases while testing supernatant of symbiotic bacteria Aeromonas veronii and Pseudomonas moraviensis against strains of clostridia. Furthermore, it has also been confirmed, that Aeromonas veronii inhibited the growth of Pseudomonas moraviensis. In the remaining studied isolates, antimicrobial activity suppressing the growth of test bacteria has not been confirmed.
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Open Data and where to put them?
Simandlová, Tereza
The scientific community and general public is not only interested in Open Access to the fulltexts but also in Open Data. Open Data enhance the information transfer, save money and increase the transparency of scientific communication. Lately Open Data have become a trend across many research fields. The paper aims to present the Open Data initiative, Enhanced publication term and also present examples of data repositories.
Slides: idr-481_1 -  PDF
Video: idr-481_2 -  MP4
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Tourism for elementary and secondary school in Českobudějovicko
HŮLKOVÁ, Petra
Aim of this Bachelor thesis was to evaluate the development of tourism in the area of Českobudějovicko, prepare a situational analysis of the area and create a tourism product for elementary and secondary schools. At the beginning conducted productions of literature and expert sources. Then was written literature search. Then was selected situational analysis of this destination.Followed by preparation and execution of field research. Based on the information was compiled tourism product.
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Economical competitiveness of Germany
Veselý, Tomáš ; Toth, Daniel (advisor) ; Helena, Helena (referee)
The Diploma thesis is focused on the economical competitiveness of Germany in international comparison. The purpose of the thesis is to suggest adopting measures that could improve that existent competitiveness of the Czech Republic recommended on the basis of the ascertained data obtained by the applied analysis on Germany. The theoretical part of the thesis is elaborated by using literature and online sources. The key terms are defined such as competitiveness, competitive advantage and foreign trade following by the methods of competitive rating. In the practical part of the thesis the variables are established on the basis of the competitive rating published by the World Economic Forum. The econometric model of the German competitiveness is created from the ascertained variables. The statistic important variables obtained through the model output are described in detail and compared with the values of the same variables of the Czech Republic. Measures that could lead to improving the current competitiveness of the Czech Republic are recommended on the basis of the ascertained data. The output of this thesis is a recommendation to focused on an export of hi-tech technology and innovations which both can generate high added value. This finding can be applied especially in industry and agriculture.
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The Issue of Accounting InformationDdistortion and Manipulation of Financial Statements - Creative Accounting
Háblt, Jiří ; Kuchařová, Ivana (advisor) ; Šárka, Šárka (referee)
The main aim of the thesis is to define creative accounting and describe selected techniques, which can be encountered in real life, including with their effect on accounting reports. For proper understanding of the issues this thesis also defines accounting in accordance with applicable laws and standards. However, the technique of creative accounting is the result of work of people who are part of an interest group which aims to present the status of the company in a distorted form. For this reason ethics in accounting is also a part of this thesis.
The practical part of the work is focused on creative accounting practices and their implications are presented with examples. These examples are accompanied by diagrams presenting the impact of the respective values on selected accounting reports and include explanatory comments.
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Analysis of the advantages and disadvantages of adopting the euro in the Czech Republic
Holík, Michal ; Svoboda, Roman (advisor) ; Michal, Michal (referee)
The submitted diploma thesis describes and evaluates selected aspects of adopting the euro in the Czech Republic that membership in the Euro area brings. The analytical part focuses on history which preceded the formation of the euro up to its introduction. Following is a description of the European Central Bank and its activities and organs. This part focuses on the relationship between Czech Republic and the euro which includes the historical events associated with the adoption of the euro in the Czech Republic and especially the National euro changeover plan. The practical part analyses the document entitled Study of the euro introduction impact on the economy of the Czech republic published in 2007, which involves applying the then ideas and opinions of authors to current time, which is greatly influenced by the economic recession, comparing these opinions and thoughts not only with their opponents but especially with the situation in the Slovak Republic, which is already for more than 7 years a member of the Euro area and therefore has a lot of experience with the euro. The second part of the practical part is dedicated to selected aspects of adopting the euro in the Czech Republic which appeared after 2007, after the study was published. The chapter Results and Discussion contains a personal opinion and recommendations of the author. The conclusion is dedicated to a summary of the collected information and the evaluation of these information
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