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Marketing comunication
Vašáková, Martina ; Štůsek, Jaromír (advisor) ; Marie, Marie (referee)
The thesis deals with marketing communications of a non-governmental,
non-profit organization NaZemi, which contributes to the development of Fair Trade
in the Czech republic. The thesis is divided into theoretical and practical part.
In the theoretical part is defined marketing, marketing mix, and various tools
of marketing communications, which includes advertising, sales promotion, public relations, personal selling, direct marketing, events and experiences.
Part of the theoretical part is characteristic of marketing research, modern trends
in marketing communications and outline of the concept of Fair Trade.
In the practical part is introduced the organization NaZemi with its tools
of marketing communication. Based on the survey findings are formulated proposals, leading to possible improvements in marketing communications. In the end there
is deeply descibed one proposal in detail of a particular campaingn.
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Organization development strategy
Andreeva, Alexandra ; Tichá, Ivana (advisor) ; Pavel, Pavel (referee)
The subject of the thesis Organization development strategy is the description of internal resources of company EcoDům and its external environment, analyzing the target market and its development. The work suggests how to optimize the business strategy. The first part deals with the theory of creating strategies with all aspects related to this topic. In the second - practical part is described the current position of the company EcoDům s.r.o., a SWOT analysis based on internal and external analysis and suggested adaption of corporate strategy for better profitability and business performance.
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Promotion of selected company
Svatek, Jakub ; Švec, Václav (advisor) ; Lukáš, Lukáš (referee)
This thesis deals with one of the key marketing communication tool of Tesco company, which is a promotional leaflet. The aim is to evaluate how is visual design and user friendliness of leaflet perceived independently and in relation to competing leaflets. The first part defines the theoretical basis of the areas of marketing, marketing communications and marketing research. The following practical part of the thesis contains a two-phase marketing research composed of individual in-depth interviews, which is followed a survey. In conclusion, the research results are summarized. Based on the results proposals are recommended for possible improvements of the current version of leaflet.
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Manager's role in nursing staff in the intensive car unit.
ŠKULINOVÁ, Iveta
The theoretical part of the thesis introduces the current state of the issue. The fundamentals of management, the three basic lines of health managers and their functions and roles are described first. Another section is devoted to the specifics of nursing care in the intensive care unit. The second part is focused on qualified nurses, their qualification, duties and the role, factors of satisfaction and difficulties of the care for patients in the intensive care unit. The last part deals with problems occurring in exercise of the nursing profession and with the assistance of a manager in dealing with these problems. Five objectives were established. Objective 1: To identify what nurses working in intensive care units need to be satisfied in their work. Objective 2: To map the form of support to the nursing team in the ICU from the perspective of managers. Objective 3: To point out possibilities of increase in job satisfaction of nurses working in intensive care units. Objective 4: To identify motivational factors for nurses working in intensive care units. Objective 5: To determine if there are obstacles preventing managers from supporting the nursing team. Qualitative research was selected to collect the data and 6 research questions were established. Research question No.1: What do nurses working in ICU need to be satisfied in their profession? Research question No.2: Do nurses working in ICU perceive any difference in position of a nurse working in an ICU and a nurse working in a standard unit? Another question No.3: What are the means used by the management to support the nursing team in ICU? Question No. 4: What are the possibilities of increasing work satisfaction of nurses working in ICU? Question No. 5: Which specific motivational factors are involved in satisfaction of nurses working in ICU? Research question No. 6: Which obstacles prevent managers from supporting the nursing team? Non-standardized interviews were conducted with 8 ward nurses and 12 nurses working in shifts who were employed in intensive care units of surgical or internal departments. Answers to the established research questions were formed based on analysis of the results. Results can be provided to managers in health care facilities and to nurses working in intensive care units.
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Evaluation of economy of non-profit organization Doctors without borders Czech republic o.p.s
Šamonil, Karel ; Homolka, Jaroslav (advisor)
The aim of my bachelor thesis is to evaluate the economy of NGO Doctors Without Borders o.p.s. Thesis will be divided into three parts. The first theoretical part will be an analysis of the non-profit sector in the Czech Republic and its financing. It will also include a brief description of Doctors without borders. The second part will include a financial analysis of the economy of mentioned organization. The last part will contain conclusions and recommendations resulting from the findings.
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Role of a Nurse during an Acute Hospital Admission of a Patient with Trauma
KOTRČOVÁ, Ivana
Incidence of injury is currently the third leading cause of death in the Czech Republic. A good link between pre-hospital emergency care and hospital care becomes a priority. Nurses play an important role during an acute admission of patients with trauma to in-hospital care, they are the connecting link of all members of the multidisciplinary team, whose common mission is the patient and saturation of his /her needs. With the changing role of nurses in the modern concept of nursing, nurses become equal partners of physicians and other health care professionals. To be accepted by other members of the team and to be able to work with the full extent of her sphere of action in the acute phase of a trauma patient admission, she has to know perfectly her competencies under the applicable legislation. In the theoretical part the roles and responsibilities of nurses under the applicable legislation are defined. There are also chapters dealing with individual injuries and the organization of care for patients with trauma. In the final section of the theoretical part there is a chapter dealing with the holistic care for patients, including ethical care issues, the role of a patient and the importance of cooperation with the family of the trauma patient who is acutely admitted into the hospital. In the empirical part of the thesis three objectives were stated. To determine the cooperation of nurses with other members of the multidisciplinary team, as well as to find out whether the nurses involved in the admission of a trauma patient into hospital know their own competencies under the Decree No. 424/2004 Coll. The third objective was to determine how trauma patients perceive the process of admission to the hospital. Based on these objectives two hypotheses and two research questions were established. The objectives were successfully met, both hypotheses were confirmed and the questions answered. The research was conducted on the basis of a quantitative qualitative survey at departments of selected hospitals where the patients with acute trauma emergency were directed by emergency medical services. For the quantitative research the interviewing method using questionnaires was selected. Interviews with patients were conducted by the qualitative research method. The respondents were 117 nurses and 5 patients.
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Incubation Processes in Selected Organization
Jureček, Ondřej ; Švec, Václav (advisor) ; Lukáš, Lukáš (referee)
The thesis is focused on the benefits of process management in startup incubators. The thesis aims to identify the existing cycle of incubation process and subsequently also aims to propose the optimal incubation process within the incubator Point One located at the Czech University of Life Sciences in Prague. Identification and mapping of business processes of this organization should ensure more efficient management of incubated projects in the future.
In the first part of the thesis theoretical bases are developed, which were obtained from the literature dealing with system analysis and also with identification and modeling of business processes in the organization. Subsequently the thesis introduces different approaches and developments in business management from the oldest functional management to the process and project management.
The second part introduces the incubator Point One, located at the Czech University of Life Sciences in Prague, along with the services offered by this organization. The author together with the manager of the Point One incubator analyzed the current state of the organization and also identified its business processes. Business process analysis is based on the method MMABP (Methodology For Modeling And Analysis Of Business Process). Such analysis clearly defines and maps the processes of Point One incubator. Based on this analysis, the proposals of optimal organizational processes are designed.
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Management of Education of Employees in Organisation
Suchardová, Lucie ; Urbancová, Hana (advisor) ; Lenka, Lenka (referee)
This diploma thesis is focused on the management of educational process in a particular organization. Knowledge, skills and abilities of employees are often the only source of company's competative advantage. Therefore, the issue of employees' education is becoming the key topic of company's management. The main goal of this work is to identify and evaluate the educational system in the settings of the DIAMO organization, a state owned company, its subsidiary plant of Mining and Refining, and in case of finding of possible problems to suggest the appropriate measures and changes in the educational process. This is achieved by the analysis of the company's internal documents, quantitative survey plus qualitative research performed in the form of interviews with the managers. The result of this procedure is the finding of existence of the systematic, repetative and effective educational process, whereas the eployees' attitude is predominantly positive. On the other hand, weeknesses are seen in the absence of some thematic areas of education, in some employees, who consider further education unnecessary, and in the fact that the key empoyees reach retirement age, and with their departure the company loses valuable skills and know-how. On the basis of these findings there has been suggested regular professional excursions for employees, improvement of internal motivation of employees to education via the individual approach of managers towards each worker, and securing the continuing of know-how by sharing the knowledge among the different groups of employees.
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Lifelong learning for the workers in the public sector and requiers lifelong learning in the nonprofit sector (comparative study)
Tesařová, Dagmar ; Varvažovská, Pavla (advisor) ; Miroslav, Miroslav (referee)
The subject of the the diploma thesis is the evaluation the current state of lifelong learning in the govermental and non-govermental non-profit sectors. The aim of the thesis to suggest possibilities for lifelong learning in govermental and non-govermental non-profit sectors. The thesis focuses on reasons which lead workers to increase the level of their achieved education and to participate in educational workshops. It deals with the state of employer or company support. Its theoretical part is based on studying of documents. For conducting the practical part there were chosen particular authorities and organizations where a quantitative survey using a standardized questionnaire and qualitative research using semi-structured interviews were done. The collected data were analyzed and the conclusion stated. Diploma thesis shows the way for the improvement of work with employees who lack the necessary education.
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