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Transformation of the czech media ownership structures in the early 21 century
Vojtová, Magdaléna ; Köpplová, Barbara (advisor) ; Benda, Josef (referee)
The primary goal of this master thesis was to analyze the development of ownership of daily newspapers in the Czech Republic in the period 2008 - 2016. The development of media ownership in the monitored period was analyzed in the context of the long term structural problems of media sector, which were intensified by the economic crisis beginning in 2008. In addition to the economic context, the thesis also deals with the historical context, specifically the changes of the Czech daily newspapers market after 1989. In connection with the transfer of ownership of the Czech publishing houses to the hands of domestic businessmen, often with direct links to politics, thesis also deals with the issue of ownership concentration and the relations between media and politics. I also mention the phenomenon of emerging new, alternative media projects by the journalists in reaction to ownership changes threatening pluralism and freedom of speech. In the end, I also compare the development of ownership of the daily newspapers in the Czech Republic with the development of ownership in other countries of the CEE region, such as Slovakia, Poland, Hungary or the Baltic States.
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The development of advertising in the daily newspaper Mladá fronta DNES between the years 2012-2016
Samšuková, Jana ; Klabíková Rábová, Tereza (advisor) ; Soukeník, Štěpán (referee)
The diploma thesis The development of advertising in the daily newspaper Mladá fronta DNES between the years 2012-2016 analyzes the development and possible changes of advertising in the Czech daily broadsheet Mladá fronta DNES of the publishing house Mafra, a.s. between the years 2012-2016. In particular, this thesis aims to describe the trends in the concentration of advertisements, the ratio of original content and advertising, the interconnection of advertising with the graphic or thematic side of the editorial content of the journal, or the development of advertising formats and topics. These findings are attained by quantitative content analysis, namely so-called emergent coding. In the addressed theoretical Framework, the aspects of the economic functioning of the media are addressed as well as the theory of advertising, the phenomenon of advertising in the press or its legislative anchoring. The author also devotes several pages to the phenomenon of media commercialization, as well as its appearance in the Czech media environment. Part of the work is also devoted to the presentation of the daily broadsheet Mladá fronta DNES, its history and its current position on the Czech media market. In the second half of the thesis the methodology of research is presented, as well as both its design...
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Analysis of the contents of the weekly magazine 5+2 days between 2012 and 2013
Hradiský, Jakub ; Klimeš, David (advisor) ; Jirák, Jan (referee)
Abastract The thesis called Analysis of The 5+2 Days Weekly Magazine between 2012 and 2013 in its empiric part looks into the contents structure, its preferred topics and ratios of stories and cases from the defined parametres point of view throughout the period beginning the foundation of the magazine to the parliamentary elections held in October 2013. The analysis deals with the issue of presentation of the Agrofert holding as the magazine is its part and Andrej Babiš from his position of an owner and chairman of a political movement ANO he led to the snap parliamentary elections in 2013. The analysis examines if the fact that its owner is an enterpreneur, owner of one of the bigest Czech companies and a high-ranking politician has any impact on the contents of the magazine. The method used to analyse the contents is quantitative contents analysis. In its theoretical part the paper deals with basic social roles and functions of the media, concepts of free speech and independence of the media. This part of the thesis sees these concepts mainly from the ownership of the media point of view and the ownership's impact on their contents and function. The theoretical part also presents a review of the Czech media environment development after 2008 from the change of the ownership point of view.
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Czech Republic and three models of media systems
Rapošová, Veronika ; Lupač, Petr (advisor) ; Vinopal, Jiří (referee)
This paper deals with the inclusion of the Czech media system into one of three models of media systems according to the theory D. C. Hallin and P. Mancini, according to their study Comparing Media Systems in 2004 (published in English under the title Comparing Media Systems). Czech media system is therefore examined according to 4 criteria: in terms of its development, even the ownership structure, which is essential for the functioning of the media market, political parallelism, professionalism and professionalization of journalism and the role of the state in the media system. Then I compare it with the countries of models of media systems and based on this comparison, I try to put Czech media system into one of these models. Performed analysis concludes that the Czech media system shares the characteristics of both north-central European and Mediterranean model, and ranges, therefore, on the border between them. This classification, that provides an overall view of the Czech media system enables to identify areas in which deficiencies (esp. in the media poorly covered spectrum of opinions of particular groups in society, underdeveloped professional identity of journalists), and at the same time and considerable scope for further development of the media system in the Czech Republic as a whole....
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Ownership and massmedia: A comparison
Rapošová, Veronika ; Lupač, Petr (advisor) ; Vinopal, Jiří (referee)
This work deals with the ownership of print media institutions and their effect on the activity of newspapers. For better understanding of the nature of the ownership structure and its influence we have to look at this issue on the basis of the following criteria: size of media market, ownership concentration, ratio of domestic to foreign owners, number of titles and whether the owners involved in some way in the political process in the company. The second part of this work focuses on the description and comparison of the current development status of the ownership structure of daily print (according to the criteria above) in states of Central Europe after 1989 - the Czech Republic, Hungary and Poland. Keywords: media ownership, Central Europe, media concentration, media pluralism
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