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Language of Tabloids in the First Czechoslovak Republic
Lacinová, Eliška ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
The aim of this work is to describe the language of several important tabloids in the First Czechoslovak Republic. Firstly, sensationalist journalism is defined by different criteria and is distinguished from serious journalism. The development of sensationalist journalism in Czech lands is outlined and the press in the First Czechoslovak Republic is characterized. Then, selected tabloids are characterized and evaluated according to the defined criteria of tabloids. Language in journalistic texts is put into broader context of journalistic style and is considered on the basis of the influences that affect the choice of the specific language means. One chapter is devoted to formal and language aspects of headlines of the tabloids. The headlines are described on lexical level, morphological level and syntactic level. The language of the tabloids itself is analyzed on the same levels, on the lexical, morphological and syntactic level. The tabloid press in the First Czechoslovak Republic is compared to contemporary tabloid press and some tendencies of the development of the tabloid press are outlined.
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Headline - comparison of headlines in tabloid and serious press and their internet version
Kopřivová, Jana ; Chejnová, Pavla (advisor) ; Holanová, Radka (referee)
The aim of this study was trace the general tendence in the produce of headlines in the tabloid and serious press and their internet versions. The basis for this work was a sample of twelve newspaper headlines that came out in January and February 2013. There were drawn following conclusions on the basis of stylistic and pragmatic analysis and comparison of these titles. Analyzed subtitles are different designs and used language tools. The tabloid media is trying to attract potential readers, especially graphic design titles, while serious media put more accent on the content of the title message. The tabloid headlines have characteristic color caps and overhang headling to other cell components. Headlines of serious media are printed in black and stands on the site separately. One of the differences between tabloid headlines and serious media is their length - tabloid usually decide for shortes ones than the serious media. Basis subtitles should form a neutral literary language, yet there are presented present colloquial expressions in the headlines of tabloids and media. Tabloid headlines include expressive sign unlike the serious media headlines. Statements in the headlines are assertive and have interrogative and directive use. The tabloid media uses interrogative function in headlins more than the...
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Specifics of the tabloid Neue Kronen Zeitung and its position in the Austrian media market
Dobiašová, Terézia ; Cebe, Jan (advisor) ; Köpplová, Barbara (referee)
The Master thesis Specifics of the tabloid Neue Kronen Zeitung and its position in the Austrian media market. Comparison of the most read Austrian and Czech daily newspapers tries to analyse the unusually strong position of the Austrian tabloid daily Neue Kronen Zeitung in the Austrian print media market and at the same time attempts to compare the Neue Kronen Zeitung with the Czech tabloid daily newspaper Blesk in detail. The first part of the thesis is mainly devoted to the daily newspaper Neue Kronen Zeitung, to its history and to the characteristics of the Austrian print media market. The theoretical part defines the most important aspects of the tabloid press. With regard to these aspects the Neue Kronen Zeitung is thoroughly analysed in the following part of the thesis, especially in terms of its layout, content, language, form and the way it addresses its readers. In conclusion, a comparison of the Austrian most read daily newspaper Neue Kronen Zeitung and the Czech most read daily newspaper Blesk is carried out. The cornerstone of the comparison is the realization of a content analysis which focuses on the political and foreign coverage of both newspapers. This content analysis should contribute to confirmation or disproof of the hypothesis that the characteristics of political and foreign...
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The position of the tabloid press in Switzerland
Kadaníková, Zuzana ; Köpplová, Barbara (advisor) ; Křeček, Jan (referee)
The thesis "Position of the tabloid press in Switzerland on the example of Blick" deals with the position of tabloid press in general as well as with its development in Switzerland. There is a characteristic of the tabloid press and the necessary economical and social circumstances. The tabloid press is described from the point of view of its signs, form and the way it communicates with the audience. The thesis also describes the history and natural conditions of Switzerland that determinate the development of the press. Switzerland is the country with four official languages that might be regarded as an obstruction to the print media (for example Italian is spoken only by 6.5% of the total 7.785.000 population) on the other hand there is a potential of specialized audience and therefore custom made titles. The third chapter deals with the history of tabloid press in Switzerland on the example of the publishing house Ringier. The tabloid daily Blick has been a part of its portfolio since 1959 (circulation 214.880, audience according to Ringier 628.000). Ringier is one of the most powerful players on the media scene of Switzerland. The last chapter describes the general trend of the change of media towards tabloid type, the trend is supported by the Swiss media quality research done at Universität Zürich.
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