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Survival Strategies in Times of Crisis in the Global Automotive Industry
Hampl, Ondřej ; Sedláková, Jitka (referee) ; Škapa, Stanislav (advisor)
Tato diplomová práce se zabývá situací na celosvětovém automobilovém průmyslu v době právě probíhající finanční krize. Popisuje dané odvětví pomocí mikro a makro ekonomických modelů. Dále také uvádí globální trendy a specifika daného průmyslu. Autor prezentuje své názory na aktuální finanční situaci a analyzuje její dopady na automobilový průmysl. Tyto závěry se opírají o teorie strategického managementu a o analýzy dané problematiky. Na základě těchto poznatků pak autor navrhuje strategie, které by v kritických případech mohly vézt k záchraně a vyzdvihuje příležitosti, ze kterých by bylo možné profitovat. Práce poskytuje čtenáři teoretický pohled na aktuální ekonomikou situaci v automobilovém průmyslu a nabízí autorovy hypotézy na strategie, které by mohli vézt z krize v tomto odvětví.
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Research on Management Tools Utilization in Companies
Černý, Michal ; Pajlová, Kateřina (referee) ; Chalupský, Vladimír (advisor)
This Master’s thesis evaluates the survey that mapped using management tools in contemporary practice. Respondents were senior and middle management of companies from the Czech Republic. They had to answer what they expect from the tools and what they think about the various claims concerning the parameters of the attractiveness of the market and competition. The survey was focused on portfolio analysis.
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Proposal of Strategy Developing Competitiveness of Trading Company
Hořáková, Lucie ; Pejcha, Hynek (referee) ; Zich, Robert (advisor)
Diplomová práce se zabývá problematikou rozvoje konkurenceschopnosti obchodní firmy v Brně. V teoretické rovině je zaměřena na odborné poznatky a nejnovější trendy v oblasti strategie a konkurenceschopnosti. Na základě literárního průzkumu analyzuje a zhodnocuje stávající přístup k strategickému plánování v dané společnosti. V rámci analytické části je provedena strategická analýza firmy. Na základě literární rešerše a strategické analýzy je zpracován návrh strategie, který si klade za cíl přispět k efektivnějšímu řízení interních procesů, systematičtějšímu přístupu ke strategickému plánování a v konečném důsledku k zvýšení konkurenceschopnosti firmy.
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Proposal of Business Model for Touch Art Development Studio
Maštalíř, Roman ; Beneš, Marek (referee) ; Zich, Robert (advisor)
The goal of the thesis is to develop a business model, which will lead to growth of Touch Art developer studio. The focus areas are: improving societal and customer education, creating value networks and leadership development. With these focuses in mind, thesis contains analysis of the environment in which the studio is present, introduction to development topic, clarifying goals and visions, as well as marketing, internal factors and field analyses. The output of this thesis is structured steps and their evaluation, which the development studio needs to undergo to ensure stronger market position.
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Stratégia rozvoja cestovnej kancelárie Freibus s.r.o. po pandémii Covid-19
Freivaldová, Mária
Freivaldová, M., Strategy of development of travel agency Freibus s.r.o. after the Covid-19 pandemic. Bachelor thesis. Brno: Mendel University in Brno, 2023. The subject of the bachelor thesis is an evaluation of a current situation of the travel agency Freibus s.r.o. because of the global Covid-19 pandemic and the subsequent formulation of strategic proposals that will lead to its development and increase of its awareness. In the literary research of the work are defined the basics of theoretical knowledge of tourism, strategic management, and analytical tools. At the same time, we pay attention to the definition of the specifics of the coronavirus in the literature search. The analytical part evaluates the external environment using the model PESTE and Porter's five forces model. The internal environment of the travel agency is analysed by an extended marketing mix of 8P, related to tourism and by carrying out a financial analysis. For the subsequent evaluation of the identified factors are used the EFE and IFE matrices from which the recommended suggestions follow. Specific suggestions are ultimately time-bounded and economically based.
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Strategický management domu dětí a mládeže
Yefimova, Yuliia
The thesis focuses on the analysis of the strategic management of the contributory organization DDM Helceletova. The main goal of the thesis is to propose an appropriate strategy for the selected organization based on the analysis of the external and internal environment. The literature search lists similar organizations and outlines the characteristics of the non-profit sector. The empirical part includes a detailed analysis of the external and internal environment of the selected non-profit organization at macro and micro levels, which leads to the identification of the factors underlying the strategies as indicated in the SWOT, IE and SPACE matrices. Based on these strategies, a strategic plan for the company is proposed, including consideration of possible risks of implementation. Furthermore, the paper proposes the method and timetable for the implementation of the developed strategy.
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The making of the strategic and conceptual documents on the level of Czech ministries (with the focus on the Ministry of the Interior and the Ministry of Defence)
Bitnerová, Marie-Anna ; Ochrana, František (advisor) ; Nekola, Martin (referee)
Marie-Anna Bitnerová VERASP, FSV UK Abstract The diploma thesis deals with strategic planning at the level of ministries of the Czech Republic (with a focus on the Ministry of the Interior and the Ministry of Defence). It focuses on the creation of strategic and conceptual documents at the state level and thus describes the process through the lens of the theoretical framework of the Multiple streams framework. The research was carried out on the basis of in-depth interviews with nine employees of the Ministry of the Interior and the Ministry of Defence (who actively or passively participated in the creation of the documents), two experts in strategic planning and one respondent from the Fire Rescue Service in Prague, who is responsible for the agenda. The thesis analyses and then explains the creation of the materials from the initial idea of creation to the final acceptance, implementation, and evaluation. It also focuses on the individual variables that enter the process - time pressure, conflict of interest, the influence of political elections, politicization, etc., and on the actors involved who play a crucial role in the process (officials and their superiors, elected politicians including the government, and experts). One of the main outputs and answers to the research questions are the negatives of...
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Optimalizace a digitalizace výroby konkrétní truhlářské firmy
Domkářová, Lucie
This thesis focuses on the optimization and digitization of production in an existing joinery company. The aim of the thesis is to analyze the current state of the production process and to propose and implement effective solutions that will lead to increased efficiency and productivity in production. The first part introduces the theoretical foundations - strategic management and possi-bilities of enterprise management, the principles of Industry 4.0 technology, and technological tools of today, such as automated machines and software. The second part of the thesis focuses on the analysis of the current state of the production process in the joinery company. The shortcomings and problems of production are described, and areas where it is possible to improve the production process and increase efficiency are identified. The modernization is proposed in two strategic areas. One of them is concrete, realistic, and based on the principles of Craft 4.0. A detailed description of the new design, analysis of production processes after the imple-mentation of modernization, financial analysis, and risk analysis are presented here. The second phase of modernization is rather a visionary view towards which the company should aim in the future of its opera-tion. Modernization in this direction seeks to utilize the principles of Industry 4.0. In the last part of the thesis, the results of the implementation of proposed solutions are evaluated, and a comparison of production efficiency before and after implementation is made. It is also discussed what further measures could be taken to further improve the production process. The result of the thesis is a comprehensive proposal and implementation of solutions that will lead to increased efficiency and productivity in joinery production.
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