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Establishing Code of Ethics
Maselli, Lukáš ; Šula, Ivan (referee) ; Černohorská, Lenka (advisor)
This thesis approaches the topic of ethics, both from a theoretical perspective and from the perspective of its application in business in the Czech Republic. It also intends to discover how the issue of business ethics is addressed and which ethical aspects are most significant in a certain field of business. The results of the thesis are based on the analysis of business ethics in the energy industry in the Czech Republic and also on the analysis of the ethical codes (codes of conduct) of specific companies active in the energy industry in the Czech Republic. From the outcome of these analyzes I will be able to create a ready-to-use draft of a code of ethics (code of conduct) for a company already doing business or planning to do business in this field.
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Corporate social responsibility within the internal market of the EU
Hlinická, Zuzana ; Němcová, Ingeborg (advisor) ; Karpová, Eva (referee)
This masters's thesis deals with the characterisation of the concept of corporate social responsibility, aiming its attention on its limits and opportunities within the European Union. First part of the thesis focuses on the charactistics of the theoretical concepts and approaches to corporate responsibility, entrepreneurship and businesses, while second part adresses the possibilities of international and european support and control of business activities, especially of the european institutions and other initiatives within the european context
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Social responsibility in management and economics of business entities
DALÍKOVÁ, Pavlína
The aim of the dissertation thesis is to evaluate the concept of corporate social responsibility in management and economics of surveyed small and medium sized enterprises. In the same time, to assess whether corporate social responsibility in current business environment represents benefit by analysing the relationship between the level of corporate social responsibility and the surveyed enterprises' financial situation within. The present dissertation thesis characterizes current social responsibility practice of surveyed small and medium sized enterprises with the help of the created composite indicator of corporate social responsibility level evaluation consisting of 14 selected indicators. The essential results represent statistical analysis of the causal effect of corporate social responsibility level on the financial health of surveyed companies. As the summary of the processed analyses and overall results, there was created model covering the key elements of social responsibility with ties to the management and economics of surveyed small and medium sized enterprises.
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Application of Corporate Social Responsibility concept in Czech Republic
Christophová, Pavla ; Kotýnková, Magdalena (advisor) ; Vašenda, Jan (referee)
The thesis is focused on the evaluation of the application of corporate social responsibility concept in Czech Republic. The main aim is to make an analysis of the impact of activities from social pillar of CSR to enhance employee loyalty. The theoretical part provides an interpretation of the corporate social responsibility concept and also a description of the evaluation methodology KORP. During the solution social pillars of corporate social responsibility are evaluated by KORP and by using description method in three selected Czech companies. The results are compared by using comparative analysis with the results of a questionnaire survey among employees of selected companies. The conclusion of the thesis provides further opportunities for improvement in CSR application in order to strengthen employee loayalty to his company.
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CSR at Robert Bosch GmbH
JAKEŠOVÁ, Jana
The concept of Corporate Social Responsibility (CSR) is the main theme of this diploma thesis. In the theoretical part of the diploma thesis the concept of CSR is presented together with its role in the corporate governance and the need for cooperation between different firm units to meet the pre-defined business goals. The practical part is dedicated to the analysis of the current state of fulfillment of the requirements of CSR in the social, environmental and economic field in the company Robert Bosch GmbH.
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Corporate social responsibility of food retail chains in the Czech Republic
Kopalová, Markéta ; Zadražilová, Dana (advisor) ; Mokrejšová, Veronika (referee)
The aim of this thesis is to depict specifics of Corporate social responsibility in food retailing in European perspective. The empirical part provides an analysis of CSR strategies of eight major food retail chains in the Czech Republic. Responsible actions are summarized according to the level of CSR to: minimize risks, enhance business and generate innovations. Survey was conducted in order to obtain consumers' perceptions towards CSR actions in food retailing and image of analyzed retailers.
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Aid to developing countries and the role of commercial communications
Kopecká, Monika ; Mikeš, Jiří (advisor) ; Žižková, Zuzana (referee)
The developing world presents many questions which are explored by different scientific disciplines and fields in an effort to find sustainable solutions to problems that are defined in the MDGs. Even the marketing and commercial communications brings many creative and effective solutions in order to help achieve these goals. The primary aim of this thesis is to identify the different types of development assistance provided by various subjects of our society, to characterize the market from the perspective of developing marketing strategies and to analyze the potential of selected tools of commercial communications in creating sustainable solutions to development problems. Communication for Development which is based on global partnership has the potential to accelerate the achievement of term and measurable development goals and presented work tries to demonstrate it through many examples.
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Etické principy v malém podniku
Protivová, Eva ; Kučerová, Libuše (advisor) ; Čaník, Petr (referee)
Tématika podnikatelské etiky je v současnosti velice diskutovaná nejen ve světě, ale i v České Republice. Hlavní snahou etiky v podnikání je začlenění etických zásad do podnikání za účelem zlepšení podnikatelské praxe a všech aktivit s ní souvisejících. Nejčastěji používaným a základním nástrojem implementace etiky do podnikání je etický kodex, který je písemným vyjádřením zásad slušného jednání dodržovaných podnikem vůčí jeho okolí.
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