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The analysis of direct sales in the company Southwestern
Mikulík, Miroslav ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
My bachelor thesis is focused on describing direct sales as one of the methods of distributing and selling goods and services. I analyze production of the American company called Southwestern and suggest ways how to improve their production. My theoretical part is focused on the description of direct sales, history, profiles of dealers and current position of direct sales on the world market. I also describe the multilevel marketing, the marketing mix, essential parts of the cycle of selling and the sales talk. The purpose of my analytical part of the bachelor thesis is to analyze the production of Southwestern company dealers. It is one of the companies, which still use direct selling for distribution and selling their goods and services. I will use the internal data of the Southwestern company. I also describe company in general, the market it belongs to, goods and services, communication mix and the organizational structure. In the conclusion, there are recommendations on how to make the selection process and training more effective.
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Possibilities of orientation of direct sale on chosen market environment
Hapáková, Veronika ; Koudelka, Jan (advisor)
In my bachelor thesis I describe direct sales as one of the distribution channels and I am suggesting how to improve the selection process and training of new independent contractors in the Southwestern company. The thesis is divided into theoretical part, where you can find the definition of the direct sales as a part of marketing mix and also as its utilization in multilevel marketing. There is also part on selection process of the dealers, communication with different types of personalities, as well as the detailed cycle of selling. Analytical part is about the Southwestern company, which uses direct sale for distribution of educational products. I will introduce its history, organizational structure, product portfolio and its summer internship for college students. The main part is the interviews with dealers. In the conclusion, there are recommendations for more effective selection process and training.
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Specified problems of consumer protection
KRCHOVÁ, Ladislava
Problems of consumer protection are always on the surface and they concern all of us. Consumer protection should not only be important for consumers, but for all of society as well. The aim of consumer protection is the existence of convenient consumer rights, supervisory institutions and consumer organizations. The task of these consumer organizations is giving information, advising and educating consumers. The well-educated and informed consumer will be equal partners with sellers, who are claiming (reporting) their law or legal rights. My work, for the most part consists of claims and responsibility for problems in the Tábor region. The aim of this work is discovering if the residents of the Tábor region know their consumer rights. From my marketing research, in the form of a questionaire, most consumers know where to find information in the field of consumer protection (the most important source is the internet). They also know their rights and know how to protect these rights. An active approach of consumers and a fair approach of sellers will help us to build a society in which morality, honesty, rights and justice are the first priority.
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The Ethical Aspects in the Business, the Supply and the Demand Relation
ŘEHKA, Martin
The work deals with the comparison of the demand and the supply and also with their relation. First part is focused on the terminology, second on the supply description, third on the demand description and finally the fourth part deals with mutual interrelationship. The goal is to show the good or bad moral behavior and to point to the right way how to reach the best possible overall business strategy.
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Přímý prodej v ČR a ochrana spotřebitele
Čechová, Pavla ; Malý, Josef (advisor) ; Machková, Hana (referee)
Práce charakterizuje obchodní metodu přímého prodeje. Vyzdvihuje její výhody a nevýhody pro distributory a pro spotřebitele. Část o ochraně spotřebitele se zabývá regulací ve světě, v Evropské unii a posléze v České republice, přiblížen je zákon o ochraně spotřebitele a občanský zákoník. Praktická část blíže popisuje společnost Amway. Na závěr je jsou uvedena pravidla úspěšného prodeje.
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Assessment Centre - Shop assistant
Hejlová, Martina ; Formánková, Dana (advisor) ; Nedbálek, Ctirad (referee)
Tato práce popisuje teoretická východiska pro využití Assessment Centre. Hlavní zaměření je na výběr zaměstnanců. Analýza je zaměřena na nábor zaměstnanců na značkové prodejny telekomunikační společnosti. Hodnotí současný stav celého náborového procesu. Na základě analýzy nedostatků navrhuje nové postupy pro celý proces výběru nových zaměstnanců
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