|
|
ChatBot Based on Language Modelling
Radvanský, Matěj ; Szőke, Igor (referee) ; Skála, František (advisor)
This paper addresses the use of language modeling using neural networks in the chatbot. Problem is solved by using natural language processing and first step of generating response based on user input is input analysiss. As next beginings of sentences are created which are completed by output of neural network. All created sentences form final chatbot response. There was a comparisson with chatbot Cleverbot and measure of intelligence for both chatbots was determined. Based on testing results, some techniques for future progress were concluded.
|
|
|
Real earnings and efficiency resulting from new approaches to POS
Pokorný, Jaroslav ; Přibil, Jiří (advisor) ; Zelená, Veronika (referee)
On the Czech market is beginning to appear more and more software solutions of cash registers. A few years ago were Point of Sales (POS) systems rarely seen, especially in an restaurants. Nowadays, there is a proliferation of POS systems across the market. Not only in restaurants but also in convenience stores and stores providing services. Which POS system choose? In this work, I deal with the question: Whether we should purchase POS from a stable developers or give preference to young developers of POS solution. Respectively, what solution can increase efficiency and possibility of profit. The aim is to determine whether long-term development of older POS solutions is still effective and competitive with new solutions. The secondary objective may also be a recommendation of what product might be a good candidate for the position of cash register software in your business.
|
|
|
Implementation and management of IT in retail industry using MBI methodology
Fous, Ondřej ; Pour, Jan (advisor) ; Příklenk, Lukáš (referee)
Problem that emerges quite often when managing IT in retail industry is not understanding individual details and bindings between elements within this activity. Therefore, this diploma thesis is, with the help of MBI methodology, trying to draft frameworks for at least two scenarios which may emerge with high probability when managing IT in retail: choice and implementation of retail information system and corresponding hardware and subsequent service maintenance of chosen solution. These scenarios contain individual parts of addressed issues in form of tasks and their key activities; each single one of them defining processes, possible problems and finally bonds with internal and external elements, mainly because such bonds very often in a major way affect solution of said issues. Main goal of this thesis is to show these segments of reality from retail-and-its-surroundings-as-a-whole point of view, providing users of the methodology with description of the best ways to cope with the industry-specific problems in a practical and graspable way.
|
|
|
Retail beer market. Opportunities for beer category
Caldová, Marie ; Zadražilová, Dana (advisor) ; Hlinecký, Ondřej (referee)
My bachelors thesis deals with design of better utilization of sales space in traditional retail formats. I focus on the beer category . I describe the basic principles of retailing. I imagine the food retailing division according to the company Pilsner Urquell. I mention all the legal requirements for the labeling of beer products. I mention the beer category share in total sales in the retail market . I describe the main beer producers who are active on the Czech market. The main topic is the analysis of the retail beer market in the Czech Republic, which leads to the determination of opportunities beer category in the traditional retail market. In the practical part, I propose a change of exposure beer product to the traditional retail formats.
|
|
|
OOH advertising in Czech republic
Vlčková, Andrea ; Průša, Přemysl (advisor) ; Trnka, Lukáš (referee)
The aim of my diploma thesis was to present a comprehensive view of OOH advertising in Czech republic, assess the current situation and outline the direction in which this form of advertising has great potential for further development and which way could this form of advertising lead, especially if we consider innovative technologies within the in-store advertising. The theoretical and methodological part defines OOH advertising within the marketing mix and marketing communication, mentiones its history, advantages and disadvantages, divides OOH formats according to location and use. I focused on the principles of creation OOH advertising, legislation that regulates this form of advertising, I have devoted the measurement of indoor and outdoor advertising, and described the process of planning OOH advertisement. Then I descrived the current situation in the Czech market, new trends OOH communication,which I followed in the practical part. The practical part is based on the theoretical part. It includes information about the company UGO! Media, its materials and products that can be used for in-store advertising. I also mention implemented campaigns and research that was related to the efficiency of the basic material UGO! Media and eventually devote my one research, which relates to the use of products offered by UGO! in a concrete point of sale. The conclusion sums up all the important parameters learned from the research, provides recommendation for further use UGO! product sales in a given location and general evaluation of potential in the use of new technologies in-store advertising.
|
|
|
Analysis of MS Dynamics AX 2009 usability in retail
Svata, Bohuslav ; Pour, Jan (advisor) ; Luks, Martin (referee)
Theme of this thesis is utilization of ERP system MS Dynamics AX 2009 in retail environment. Its main goal is to create analysis that will evaluate suitability of MS Dynamics AX implementation in retail business. This goal is realized by achieving three steps. First step is introduction and analysis of retail business processes. This includes introduction of general process in theory followed by description of typical needs and requirements of retail enterprise. Second step is analysis of functionality offered by MS Dynamics AX and identification of its deficiencies in terms of usability in retail. Third step is creation of solution proposal for requirements that are not covered by MS Dynamics AX functionality. Contribution of this thesis is introduction of common needs and requirements of retail enterprise in chosen business segment. Also practical demonstration of how are key business processes supported by MS Dynamics AX. At last added value is also in creating a solution proposal, which will solve identified deficiencies by means of program customization. Structure of thesis is based on key business processes of retail and it's divided to theoretical and practical part. Chapters of each part are sorted into order of product life cycle, which is purchase, logistics and sales. Practical part also deals with product management.
|
|
|
Instore communication
Walzelová, Veronika ; Zamazalová, Marcela (advisor) ; Nikolič, Marta (referee)
The Thesis looks into problems of in-store communication from Brief of POS to final placement at the store. The core of the Thesis is to reveal non-efficient fields of otherwise very successful tools. The goal is to verify hypothetic problems which influence full effectiveness of POS tools at retail stores. The Thesis brings a different frame of reference and tries to reveal problems and make them visible, but to find out solutions as well. The results are supported by researches from 3 different fields. They are the customer research, the supplier and POS implementer research, and retail research (hypermarket). The methods used are observation, interview (personal and questionnaire) and assisted shopping. Confirmed problems which follow from researches and influence the effectiveness of POS are these: no certain definition of POS goals; inadequate attractiveness of POS for customers; low-cost production instead of creativity and originality; no harmony between material of display and exposed products and bad cooperation between all subjects within process of POS.
|
|
|
Instore communication in the Czech Republic
Hlaváč, Ján ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis deals with communication at the point of sale and instore advertising in particular. The aim is to analyze instore communication as such, with focus on selected POS materials and instore media, to assess the effectiveness of different formats and introduce trends in the area and demonstrate the use on a specific brand, emphasizing the most used tools.
|
|
|
The Managed Care in Health Care Services
Zich, Lukáš ; Střítecký, Rudolf (advisor) ; Lešetický, Ondřej (referee)
This diploma paper deals with the managed care in the world and in The Czech Republic. It focuses on forms of the managed care, weaker forms of this kind of financing health care - PPOs, POS, on accomplishments and negatives and it's compared with the other kind of financing. The situation is described in all insurence companies in Czech Republic especially in Česká průmyslová pojišťovna.
|
|
|
Methodology of Implementation of Complex Retail Solutions in Life Style Retail
Příklenk, Lukáš ; Novotný, Ota (advisor) ; Pour, Jan (referee)
The retail companies have a very conservative approach concerning IT expenses and innovations. Maybe for this reason, it is now the best time for changing an IT infrastructure and a complex retail solution. Most of the companies need to optimize their processes due to the financial crisis to achieve a competitive advantage. There are many differences among the retail companies - these differences may cause that an implementation of a software solution is tricky. It is important to be aware of such aspects when implementing the software solution. The main aim of this work is to design, extend and optimize a methodology of implementation of a complex retail solution. The new methodology is quite general - it might be used for an implementation of any POS solution. The goal of new methodology is to improve top line and margin. Finally, it shall bring a bigger satisfaction to the customer. I divided this work into several main chapters. First chapter is dedicated to the specifics of retail companies - how they work, which processes they use, how much they invest into the IT. The second part contains an analysis of POS solutions available on the Czech market and a brief description of the particular software solutions with their market share. The third part is dedicated to the RIM methodology designed by Microsoft Corporation. The fourth - and the main part of my work - contains an extension of the RIM methodology. In the final part I sum up the main achievements of this work and evaluate the new extended methodology. In the appendix, I compared some examples with the real figures to the new methodology.
|
guest ::
