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Specifics of a Financing Management of a Building Company in Economic Instability Phase
Starý, Jan ; Comorek,, Martin (referee) ; Comorek,, Martin (referee) ; Comorek,, Martin (referee) ; Hroníková, Marta (advisor)
This thesis on specifics of financial management construction company in a time of economic instability is accompanied by the issue of management companies in times of crisis. It is divided into two parts: a theoretical and practical. The theoretical part is focused on explaining concepts such as crisis and the company, which is followed by the very notion of crisis management. It describes how to recognize the crisis in the company and what tools can be used to solve it. The practical part looks at this from the perspective of management small and large companies, both have very similar content activities. In terms of big companies is being explored as a joint stock company Strabag, which is part of the Austrian multinational corporations. At the level of small business is focused on a limited liability company, which is active in smaler district. The main source of investigation in this thesis is the financial analysis applied to both companies. At the end of the work, the results of both companies compared.
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Marketing Strategy Proposal
Hladík, Tomáš ; Lašáková, Petra (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the marketing strategy of ROS.BR s.r.o. The work is divided into three units. The first theoretical part describes general problems of marketing strategy development, market development characteristics, segmentation and marketing situational analysis. The second analytical part deals with the analysis of the internal factors of the company, the general and the business environment, the interpretation of the conclusion from the questionnaire survey and the analysis of the web marketing tools. In the third final part is elaborated a proposal of marketing strategy, individual goals and paths to achieve the stated goals.
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Business plan - Establishment of Fitness Center
Bukai, Martin ; Hejda, Lukáš (referee) ; Heralecký, Tomáš (advisor)
The subject of the thesis is to create a Business Plan for the establishment of a fitness center in Brno. The first part defines the theoretical background that characterizes the business environment in the Czech Republic and which gives us the basis for processing the analytical part. The analytical part of this work is devoted to complex analysis, marketing research and evaluation of the current market conditions. In the final part, based on the performed analyzes, the business plan itself is created, including all legal requirements within the Czech business environment.
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Analysis of Business Environment
Horáková, Eva ; Rompotl, Jaroslav (referee) ; Breinek, Pavel (advisor)
This Bachelor thesis analyses the business environment. In the theoretical part the environment of the company, barriers and problems of the business are described. In the practical part this theory is applied to one specific company and the evaluation of the facts and a proposal of some possible options for improvement takes place at the end.
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Business Plan - foundation of a new fashion store
Bonomová, Nella ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis deals with the creation of a business plan for the establishment of a shop with trendy clothing and accessories Shopaholic Fashion in Brno-Bystrc in Kamechách is part of the internet shop. The thesis consists of theoretical knowledge, analytical bases of the internal and external environment, and part of the marketing research is the discovery of buying preferences. Based on this knowledge, the design part of the diploma thesis, including economic evaluation, is created.
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Marketing Strategy of the Nano Snowboards Brand
Vintrová, Zuzana ; Asfourová, Nataly (referee) ; Chlebovský, Vít (advisor)
The Master’s thesis deals with the proposal of marketing strategy. Based on theoretical knowledge and analysis of contemporary conditions of the company, proposal of marketing strategy is developed. It is supposed to distinguish company position beside other companies and to get awareness of public. This leads to gaining new clients and as a result of achieving higher sales and profits.
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