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Marketing communication analysis in Foundation Fund J&T
Šťastná, Petra ; Kolouchová, Daniela (advisor) ; Machek, Martin (referee)
The bachelor thesis deals with the marketing communication of non-profit organizations focusing on foundations and foundation funds with the example of the Foundation Fund J&T. In the theoretical part the thesis outlines the theory of the non-profit sector with emphasis on foundations and foundation funds. The second half of the theoretical part focuses on the theory of marketing, marketing mix and marketing communications and marketing specifics again in foundation funds. The practical part is devoted to a specific example Foundation Fund J&T, its history, general characteristics and marketing communication. The practical part also includes its own survey, which assesses the awareness of the Foundation among students of the University of Economics in Prague.
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IT support for endowment fund
Blažková, Aneta ; Gála, Libor (advisor) ; Fortinová, Jana (referee)
This bachelor thesis is focused on IT support for endowment fund. Target of this thesis is finding states of market offer in area IT solutions for supporting endowment fund, that helps disabled children. It's need to do several steps for dealing with this target. First part of this thesis contains general legislative determination of endowment fund and introduction of specific endowment fund. For this endowment fund is seeking IT solution. In second part of this thesis are identifying information objects, targets and requirements on functionality. Based on this analysis of processes and functionalities is seeking best on Czech Republic IT market. For this thesis is studied activities of one specific endowment fund, so the result of this thesis may not correspond to the needs of another endowment fund but the results could be generalized and transformed for using in another types of endowment fund.
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Financial stability of the endowment funds
Ječmeň, Tomáš ; Ježek, Tomáš (advisor) ; Doležalová, Antonie (referee)
Bachelor thesis is financial stability, the problem of co-funding foundations and endowment funds in the Czech Republic and comparison with the Foundation's subjects in the First Republic. The first section describes the basic concepts of the non-profit sector. The second part analyzes the problem of financial stability and the criteria used for this work. The third part of the thesis deals with specific endowment funds, financial stability and recommendations for improvement. The conclusion summarizes important elements of the whole work.
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Analysis of financing of endowment funds focused on human rights
Marková, Lucie ; Vymětal, Petr (advisor) ; Fleissner, Kamil (referee)
This thesis deals with the analysis of financing of endowment funds as one of the legal forms of non-governmental organizations. Specifically, it is focused on those that specialize in the human rights. The author specifies the environment and conditions under which the endowment funds work in general. The second chapter is focused on the characteristics of the group of the funds supporting human rights and evaluates their professionalism. The third chapter is devoted to the analysis of the selected types of their revenues and economic indicators. It also shows the example of four endowment funds and the various attitudes to their financing. Part of this chapter also indicates some of the current problems and challenges of this specific group of endowment funds.
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Communication strategy of Alzheimer Foundation
Topková, Petra ; Křečková Kroupová, Zuzana (advisor) ; Průša, Přemysl (referee)
This Diploma thesis is focused on the topic of marketing communication in non-profit organizations. In the theoretical part the main terms and concepts are defined such as marketing, communication mix and its adjustment for demands of the non-profit sector. The non-profit sector is also described. Practical part deals with one chosen non-profit organization -- Alzheimer Foundation. The aim of this thesis is to evaluate the communication tools utilized by this foundation when approaching its target groups. Based on the current situation, comparison with Czech Alzheimer's Society and British Alzheimer's Society the proposal of communication strategy is made for the period from July to December 2014.
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The use of non-governmental organizations in organizing emergency survival and humanitarian aid in crisis situations on the South Bohemian Region
POLLAK, Ondřej
Non-governmental organizations are not completely defined terms in Czech legal system. It is a stable name combining several different organizations that are not established by the state and are designed to charitable activities or non-profit activity for private benefit. There are some of these organizations on the South Bohemian Region that are involved in the action in crisis situations in the form of such organization emergency survival and humanitarian aid. Use of non-governmental organizations is currently treated in the South Bohemia Emergency Plan and the South Bohemia Crisis Plan. This work aims to define the concepts of non-governmental organizations, emergency survival and humanitarian aid and to assess whether it is currently using Non-governmental organizations for emergency survival and humanitarian aid in crisis situations of the Region at a good level. In the first part of the thesis are defined on the basis of statutory regulations basic types of non-profit organizations and civic associations, charitable organizations, foundations, endowment funds and special purpose equipment registered churches and religious societies. In the description of non-governmental organizations, the work focuses on the conditions of their formation and their organizational structure. Further, the first part deals with the actual crisis management and crisis situations, which are the state of danger, state of emergency, state of jeopardy, state of war. It describes the conditions of their publication and persons who are responsible for this. Furthermore, in the section on crisis management discuss terms of emergency survival and emergency humanitarian aid, which are areas in which lies a large share of the work of non-governmental organizations in addressing the crisis. Shortly author in his thesis describes the sector of emergency survival. Given that the management of emergencies and crisis situations are currently drafting of legislation, which, inter alia, the duty to county emergency management authorities to draw up the documents that describe the content of their individual actions for the event of an emergency and crisis states, bachelor thesis describes two of these basic documents. These are the emergency plan and crisis plan, In the case of the emergency plan of the region is to be noted plans of specific activities, among which is this bachelor thesis essential emergency survival plan. In the second main part of the thesis is an overview of non-governmental organizations in the South Bohemian Region that are able to participate in solving emergency survival and humanitarian aid. The text describes the different non-governmental organizations in the South Bohemian Region and further described their contribution in organizing emergency survival and humanitarian aid. Along the way structured interviews with representatives of non-governmental organizations described in South Bohemia, information was obtained on the possibilities of these organizations if the organization survival and humanitarian aid in crisis situation in the South Bohemian Region. Furthermore, this thesis in the second part deals with the panel of non-governmental organizations, which is a platform for cooperation of non-governmental organizations and South Bohemian County in crisis situations. On the basis of the research is to compare the current use of non-governmental organizations in South Bohemia in resolving crisis situations with the options selected non-profit organizations. The whole work is based on research questions whether the use of non-governmental organizations in organizing emergency survival and humanitarian aid is currently at a good level. When the development was going out of statutory regulations, literature and research, which was spoken through structured interviews with representatives of selected non-governmental organizations and emergency management authorities in South Bohemian County.
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Legal and Ethical Aspects of Foundations and Foundation Funds
NOVOTNÁ, Lucie
The work deals with the legal and ethical aspects of Christian foundations and endowment funds. The first step is to familiarize ourselves with the basic concepts. The next part of the thesis deals with donations from an ethical a Christian perspective. A brief introduction to the historical development of the foundations and endowment funds, description of the current legislation, foundations and endowment funds and their comparison are integral part parts. In conclusion, the work discusses the possible problems associated with the activities of foundations and endowment funds, the very credibility of Foundations and the degree of people's willingness to participate in fundraisers. The thesis analyzes the compliance with obligations for these entities, including the available public and private mitigation activities, are a foundations and endowment funds greatest problems in complying with the requirement to prepare and publish an annual report. These annual reports should include a true picture of the activities of the foundation.
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Funding in particular conditions of selected nonprofit organizations
Tóthová, Denisa ; Hálek, Miroslav (advisor) ; Takáčová, Hana (referee)
This work deals with non-profit organizations and their financing from the perspective of endowment funds. The introduction includes a brief description and distribution of the nonprofit sector in a general way and also the specific structure of nonprofit sector in the Czech republic. It is followed by a demonstration of methods of financing where the largest role play the incomes from public funds, donations from companies and individuals and ultimately the revenue from own activities. Within fundraising it explains the main components of this type of financing and the most frequently used methods of raising funds. In the practical part of the work the focus is on two endowment funds, namely on Zdraví dětem and Obnova Krušnohoří. After their short introduction and demonstration of their financial resources the work deals with the actual analysis of their financial statements with emphasis on the balance sheet, income statement and the annual report. The purpose and the mission of the endowment fund play an important role because they affect the direction which the fund will follow and the methods which will be used along its way.
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Analýza komunikačních kampaní Nadace Českého rozhlasu v rámci projektu Světluška
Prudičová, Lucie ; Dvořáková, Dana (advisor)
Práce se zabývá charakteristikou a specifiky sociálního marketingu s důrazem na komunikační mix, dále charakteristikou neziskového sektoru a použitím marketingu v této oblasti na konkrétním příkladě Nadačního fondu Českého rozhlasu. Zde se soustředí na ananlýzu komunikačních kampaní a doprovodných akcí Nadačního fondu, zejména v rámci stežejního projektu Světluška. Pojmenovává klíčové faktory úspěšné marketingové komunikace v sociální oblasti.
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Financing and accounting foundation in terms of Foundation Kapka naděje
Šefl, David ; Takáčová, Hana (advisor)
The focal point of this thesis is the analysis of the concept of non-profit organisations. These fill up gaps in the market which are left there by companies and corporations of the private sector. This thesis will further focus upon the characteristics of specific non-profit organizations, particularly on charity and funding. This category of non-profit organizations is considered in the first (theoretical) part of the thesis, where accounting, the legal aspect, form of foundation and theoretical functioning of the organizations will be described and analysed. The second (practical) half of the thesis, concerns experience of real-life situations and existing charities (specifically the Kapka naděje foundation) and explores theory (displayed in part one) in practice. However, most attention in the second half is dedicated to finance management of this particular charity.
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