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The ideal of women beauty before and after 1989 - discourse analysis of Vlasta magazine
Bělinová, Helena ; Vávra, Martin (advisor) ; Šmídová, Olga (referee)
The thesis interprets the ideal of women beauty before and after 1989 in terms of sociological and culture discourse in Vlasta magazine. The key premise of the thesis is the claim that ideal of women beauty differs before and after 1989. It is possible to expect influence of politic system, social structure and culture forms on discourse of women beauty. Character of this thesis is theoretically-empiric. The sociologic gender theory serves as the frame for chosen topic. Research is based on analysis of discourse of women beauty in Vlasta magazine in 1975 and 2005. The goal of overall analysis is to provide series of detailed analysis which describe general magazine topics and role of the magazine in certain historical period beside discourse of beauty. I have chosen qualitative sociological method called discursive analysis for my thesis. Ambition of the thesis is to analyze one specific social discourse and introduce all key social, historical and culture aspects which can influence the discourse and use Vlasta magazine as its concrete case. Keywords Ideal of women beauty, discourse, media discourse, gender, discursive analysis, Vlasta magazine, transformation, socialism, media, gender stereotypes, gender socialization
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Image of old age and elderly care Institutions. Representation in daily newspaper Blesk
Stehlíková, Zuzana ; Šmídová, Olga (advisor) ; Trusinová, Romana (referee)
This diploma thesis deals with the representation and categorisation of old age and elderly care and their changes in media discourse of daily newspaper Blesk. Theory focuses on definitions of elderly and description of seniors and practices of elderly care in the Czech Republic. It describes changes of old age discourse in connection with the development of social policy and expert knowledge. It describes the concepts of representation and categorisation and their possible impacts in the form of stigmatisation, stereotyping and ageism. It discusses media as resources of symbolic power, ideology and discourse and sets out media representation of elderly. Related empirical part is based on qualitative discourse analysis of articles from Blesk in years 2007 and 2011. It discusses the outcomes with respect to changes of discourse and representation, stereotypes and active old age. It distinguishes three types of senior representation - like normal, stigmatized and active. Thematic distribution and stigmatisation of elderly constructs symbolic subordination of elderly as a population category. Care is described only rarely and isn't offered as the solution of the elderly's frailty.
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The politicization of the language issue in Ukraine: the discursive construction of the language, nationalism, and identity in Ukrainian media.
Hu, Qianrui ; Šír, Jan (advisor) ; Wilson, Andrew (referee) ; Kolenovská, Daniela (referee)
Despite already thirty years after gaining independence, Ukraine is still having difficulties forming an integral and united national identity. The language issue in Ukraine is a vivid example of the problem Ukraine is confronting. Numerous efforts have been made with the aim to strengthen the role of the Ukrainian language, but the presence of the Russian language in Ukraine is still strong. Furthermore, the battle between these two languages often provokes huge public debates, and the debates do not revolve around the language use itself, but usually associate it with the wider debate of the Ukrainian common memory. Although much research has been devoted to analysing the narratives of relevant language laws, the discourses of Ukrainian politicians, or public opinions of the language issue and their links with people's political orientation, this thesis will focus on the discourses of media, an equally important site which represents and reproduces everyday nationalism. By adopting the methodology of critical discourse analysis, this work aims to uncover what are the common themes behind the everyday debate on the language issue in Ukrainian media and what are the typical mechanisms and strategies in the language use of media discourses to facilitate propagating their language ideologies. After a...
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Trust construction in media discourse
Žáček, Jan ; Jirák, Jan (advisor) ; Nečas, Vlastimil (referee)
Public trust in the social system and media is falling. Media transformation, new media and social networks point to developments in postmodern societies which have accelerated trust erosion. Fragmentarization and social inequality fundamentally influence the order of today's world, even through the media. I focus in this work on how the trust or distrust in media and media discourse is constructed, what the relationship is between media and trust, how they intertwine and interact with each other. I describe the trust concept from its past history to the present, its meaning and principles of construction in media discourse. I highlight in a case study a concrete mediation of (dis)trust and its construction in the media coverage of the Czech alternative website Parlamentí listy as well as the topic of disinformation in the mainstream media. Based on this analysis, I also describe which social products the mistrust mediation brings and what the future development looks like. I also focus on social inequality as a significant cause of trust erosion, confidence in the media and also ontological security.
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30 years later - analysis of metaphors of development and transformation of Czech society in the period between 1989-2019
Barták, Tomáš ; Císař, Ondřej (advisor) ; Škvrňák, Michael (referee)
This bachelor's thesis deals with the analysis of metaphors constructed by important actors of the Velvet Revolution and the subsequent period of political and social transformation between 1989-2019 from interviews with two Czech Television programs (Interview ČT24 and Události, komentáře). The aim of the bachelor thesis is to describe the existing variability of discourse and arguments to the followed period from the point of view of important actors in relation to metaphors as a discursive means and to find out what significant events the speakers refer to. The bachelor thesis has an interpretive character and therefore does not test the hypothesis. The theoretical part of the thesis deals with the interpretation of the theory of social transformation and the concept of the so-called catching-up revolutions according to Jürgen Habermas and also with the interpretation of social and political divisions in a democratic society. The thesis then provides an overview of current research knowledge on the interpretation of the discourse on the events of 1989 and the transformation period and their interpretation. In the analytical part of the text, 10 categories of metaphors are explained through the analysis of metaphors and thematic analysis, which frame the observed statements of speakers into...
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Act on protection of health against harmful effects of addictive substances: Development of narative of competing frames in media discourse
Lipková, Simona ; Nekola, Martin (advisor) ; Hejzlarová, Eva (referee)
This diploma thesis deals with the development of tobacco control legislation with the main focus on the Act on protection of health against harmful effects of addictive substances with accent on smoking regulation in restaurants. The main line of this thesis is to determine the competing rhetorical frameworks and the main actors representing the individual frameworks which they present on the level of arguments and then to compare the development of narrative over time. At this level, the thesis focuses on the analysis of the presented rhetorical frameworks with the aim of discussing possible specific attributes that facilitated the process of reframing opposition actors, namely using the rhetorical strategy of narrative attributes of storytelling, technical terms, imagery or comparison. These goals were achieved by using a qualitative analysis of media outcomes and by using public policy documents, legal standards and other relevant documents. Theoretical support for answering the set forth questions was a frame analysis, which was conceptualized on the field of public policy by Rein and Schön along with the theory of social construction of target population conceptualized by Schneider and Ingram. In this thesis, written under the auspices of the case study, four main competing frames were...
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Media Image of Transport in Prague
Morongová, Denisa ; Pauknerová, Karolína (advisor) ; Novák, Arnošt (referee)
This diploma thesis contributes to sustainable transport in Prague. It analyses media texts from six selected Czech printed newspapers (Blesk, Mladá fronta Dnes, Pražský deník, Metro, Hospodářské noviny, Právo) by using the theoretical and methodological strategy of critical discourse analysis by Norman Fairclough. These texts were found through media database Anopress IT by using keywords about sustainable transport in the capital city of Prague in years 2010 till 2018. This thesis is divided into four main parts. The theoretical part is dedicated to the terms of mobility management, the social construction of reality and discourse. The methodological part is focusing on discourse analysis, critical discourse analysis and the approach by Norman Fairclough. The analysis identified five topics in the discourse of sustainable transport in Prague - electromobility, public transport, foot traffic, urban cycling, and Sustainable Mobility Plan. Sustainable mobility in Prague is presented in a context of the polluted environment which should be solved by "ecologically, environment- friendly, clean". The most media texts were dedicated to public transport and electromobility. Just one text was about foot traffic as a sustainable type of mobility. Participants were mostly from Prague city hall, however, not...
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Differend and Biopower. Discursive Regulation of Covering Muslim Women in Czech republic
Balážová, Lucia ; Fišerová, Michaela (advisor) ; Marcelli, Miroslav (referee)
The diploma thesis combines the theoretical concepts of postmodernism and biopower, that are subsequently applied to the particular issue of covering Muslim women living in the Czech Republic. This problem includes the religious, gender, media, social and philosophical level. Each of them is supported by key authors who are experts in this issue. Michel Foucault's concept of biopower, that covers both social and individual bodies through power discourse, interferes with the clothing, that gender attribute, like the Muslim veil, is based on the ideas of Judith Butler. The priority is the ambivalent conception by Jean-François Lyotard, as a kind of conflict, the outlet of which is pluralistic debate. The aim of the thesis is to find a tolerant solution of the current erratic situation in the collision of European and Middle Eastern cultures in the Czech Republic, like wearing the Muslim veil, as the expression of Islam in public with applying Lyotard's demanding ethics of accepting pluralism as an alterity. Key words: postmodern, contradiction, biopower, Muslim veil, media discourse, gender, plurality
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Reception of Strategic Economic Narratives: Case Study of the Kenyan News Discourse.
Řehák, Vilém ; Kučerová, Irah (advisor) ; Horáková, Hana (referee) ; Záhořík, Jan (referee)
Strategic narrative is a communicative tool for political elites to construct a shared meaning to the international politics, to articulate state's interests, to change the discursive environment, and to shape the behaviour of other actors. It has three different dynamics, which proceed simultaneously and reinforce each other: formation of the narrative within the given state, its projection in the international arena, and its reception in other states. Theory of strategic narratives fits well into the framework of new regionalism, which tries to analyse relations between the processes of globalization, globalism, regionalization, and regionalism. Until recently, such analyses were conducted from state-level and positivist perspective. As a result, the dimension of reception remained understudied. The presented thesis is an attempt to fill this gap. It analyses global political economy from the interpretivist constructivist perspective: it uses the leading local newspaper as a data sources and analyses media (news) discourse as one form of a broad societal discourse. Such an analysis can help us to analyse how local society assesses and reacts to strategic narratives and their internalization or rejection by local elites. In my thesis, I focus on narratives of the three superpowers (the US, the EU,...
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Comparison of selected two competing television stations broadcasting from the 21st century, according to content focus and structure audience
Šmalclová, Martina ; Šoltys, Otakar (advisor) ; Géla, František (referee)
The aim of the thesis is the comparison of two selected private television channels TV Barrandov and Prima Cool primarily according to content focus and audience structure and secondarily from the point of view of media discourse and speech acts. In the first theoretical part I define fundamental concepts such as television, digitization, audience, program schedule, target group, television viewership, media discourse and speech act. Further I characterize both television channels, define their program schedule, audience and present the results of rating. In the second practical part I use to compare program schedule a method of quantitative content analysis, which aims to compare the programming schedule of both television channels, define the differences in the structure of the program and answer research questions, which stands at its beginning. To comparison audience I use the questionnaire method. At the beginning of the method is determined by research sample and subsequently the method is applied. Results of the survey will allow an extensive description of the audiences of both television channels, determine which channel is more attractive and confirm if the results of the questionnaire method correspond with publicly available results of audience or are diametrical difference. In...
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