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Comparison of proposals for sponsors in football clubs
Hák, Tomáš ; Ruda, Tomáš (advisor) ; Janák, Vladimír (referee)
Title: Comparison of proposals for sponsors in football clubs Objectives: The main objective of this diploma thesis is to compare and evaluate the list of advertisement options at 8 selected football clubs. Emphasis is placed on finding new trends that appear in tender leaves that are different from previous forms of list of advertisement options, as presented earlier literature. Methods: As a crucial method applied in this diploma thesis is considered content analysis. Additionally it was used as an analysis of documents and literature review. Results: According to available results show that the highest quality of tender leaf has a football club AC Sparta Praha. It offers on the Czech situation deluxe return for sponsorship. Other clubs bid sheet are much less sophisticated, but the differences between them are minimal. Diploma thesis shows the growing trend of new services partner of football clubs compared Čáslavová monograph (2009). It was found that the individual invitations to sheets appears additional 38 new areas related to the history, location and success of a particular football club. Keywords: sport marketing, sponsorship, advertising, list of advertisement options, football
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The proposition of marketing communication of Wellnes center Ostrov in Strakonice
Mařík, Michal ; Pecinová, Markéta (advisor) ; Voráček, Josef (referee)
Title: The proposition of marketing communication of Wellnes center Ostrov in Strakonice. The aim: The goal is analyse people's current awareness of Wellness center Ostrov in Strakonice, using obtained data, and subsequently, based on the results, make a draft of new marketing communication of Wellness center Ostrov in Strakonice. Methods: The methods of qualitative research were used in this thesis, namely the interview (the dialogue according to the instructions) and participant observation. As for the qualitative research, the method of personal inquiry was applied. Results: The result of this bachelor thesis is the draft of marketing communication of Wellness center Ostrov in Strakonice. The draft includes certain upgrades which were not at Wellness centrum management's at the time when this thesis was being written. It lays emphasis on marketing on social networks, its connection and administration. It also suggests the use of other means of communication, e.g. radio, advertising, leaflets, posters. Key words: Marketing of sport, marketing communication, interview, wellness center, fitness
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The proposition of marketing communication of outdoor centers Offpark in the Šumava Mountains
Mašek, Adam ; Pecinová, Markéta (advisor) ; Voráček, Josef (referee)
Title: The proposition of marketing communication of outdoor centers Offpark in the Šumava Mountains The aim: Formation of the marketing communication for the summer season 2017 based on the obtained data Methods: The methods of qualitative research were mainly used in the thesis, by the interview with an operations manager of Offpark and by the personal involved observation Results: The result of the thesis is a proposal for a marketing communications areas Offpark for the summer season 2017. Proposed marketing tools were previously in marketing communication Offpark used infreqently or not at all. Among the most significant are online advertising, events and sales promotion. Key words: Marketing of sport, interview, outdoor, the Šumava mountains, National Park
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Marketing mix of Classic Ski School in Rokytnice nad Jizerou
Nedvídková, Iva ; Šíma, Jan (advisor) ; Pecinová, Markéta (referee)
Title: Marketing mix of Classic Ski School in Rokytnice nad Jizerou Objectives: The aim of the diploma thesis is to analyse marketing mix of Classic Ski School in Rokytnice nad Jizerou. The analysis includes comparison of given information with theoretical acknowledgement. The aim of the diploma thesis is to recommend some changes of marketing mix of Classic Ski School in Rokytnice nad Jizerou that could be helpful in following seasons according to the given comparison. Methods: The main method of collecting data needed for this diploma thesis is an interview. Interview was given personally and via mobile phone by management of Classic Ski School in Rokytnice nad Jizerou and by ski school's customers. There is also SWOT analysis provided in the diploma thesis, where internal and external factors of Classic Ski School are being evaluated. Results: While analysing the marketing mix of Classic Ski School in Rokytnice nad Jizerou, an insufficient usage of some parts of marketing mix - for ex. Packages, Programming - was found out. Interview has shown that customers are interested in buying packages of services. Additional partnership would be required for creating these packages. There were other parts of marketing mix shown as insufficient - portfolio of current products, physical evidence and...
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Comparison of Proposals for Club's Sponsors in Czech League of American Football
Kroulík, Radim ; Čáslavová, Eva (advisor) ; Omcirk, Vilém (referee)
Title: Comparison of Proposals for Club's Sponsors in Czech League of American Football Targets: The main target of the thesis is to compare the proposals for the club's sponsors in the highest league of American football in the Czech Republic and suggest the recommendations for content of the proposals. Methods: Mixed research was used to achieve the target of the thesis, including an evaluation case study and an electronic survey. Results: The results of the research show the proposal of the Prague Black Panthers is the best processed. A long-term research is needed to prove it, but the results of the research show there might be a relationship between quality of the proposal, budget and the sports achievements of the club. The comparison of the current proposals with the sport marketing theory shows an inadequate proposal processing and lack of essential information which are important for the potential sponsors. Keywords: sport marketing, comparison, sponsorship, advertising, list of advertisement options, american football
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Marketing Mix of Hockey Club PSG Zlin
Šturma, Pavel ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
Bachelor thesis deals with the analysis of the marketing mix of ice hockey club PSG Zlín. The theoretical part parses general marketing terms, marketing environment, marketing mix instruments and their application in case of a sports club. The second part introduces the club and analyzes marketing enviroment of the club and its current marketing mix. The last part contains suggestions for its possible improvements.
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Marketing Mix of Services
Veličková, Daniela ; Kafoněk, Richard (referee) ; Mráček, Pavel (advisor)
The main purpose of the bachelor thesis 'Marketing mix of services' is the analysis of a current situation and a subsequent proposal for efficiency improvement of marketing strategy of a company offering services in a field of physical education and sports. The theoretical part deals with basic terms of service marketing mix which are connected with given problematics. The analytic part of the thesis is focused on current situation of the fitness centre Best Gym Horova. In the practical part specific proposals and suggestions are given. Thanks to them more effective marketing strategy should occur
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Marketing Mix of Sports Centrum
Veličková, Daniela ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
The main topic of the diploma thesis “Marketing mix of a sports facility” is a detailed analysis related to a marketing strategy of the company that offers services in the area of sports and physical training. The theoretical part is devoted to the general basis that is essential for further elaboration of following practical sections. The analytical part deals with analysis of the current situation within the sport facility. On the basis of the conclusions from analytical part, the specific recommendations are presented to be implemented in the analysed company in order to significantly strengthen its overall marketing strategy.
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Model of Sport Services in E-commerce
Moťka, Pavel ; Marvan, Jiří (referee) ; Dvořák, Jiří (advisor)
This diploma thesis deals with tools of electronic commerce. Author focuses on definition of electronic commerce, basic relation’s analysis, current trends, as well as the future perspective of e-commerce in its initial part. Information gained in that part is used to analyze a trading company operating in the field of sport service. Second part includes implementation proposal of new elements such as E-learning and E-shop into the company’s information system. These elements are supposed to increase competitive ability, to support marketing effort and to help to promote line of business.
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