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Internet Marketing for Legal Office
Kroulíková, Michaela ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
This Bachelor thesis aims to define an e-marketing for a law office. It explains particular terms connected to related issue which are important for theoretical knowledge. It includes current state of the solved problem and its analyses. The next part is a solution which specifies the goal and the law office is offered and an emarketing, a new logotype, a graphical manual and an internet site.
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Corporate identity of student theatre festival
Vávrová, Anna ; Chorý, Tomáš (referee) ; Rajlich, Jan (advisor)
The thesis deals with the creation of corporate indentity of student festival Salon původní tvorby at the Theatre Department of Janacek Academy of Brno. The objective of the thseis is to assess the theoretical rules of creating corporate identity and then to apply them on creating the logo and logotype of the festival that could be used for any theme of the festival. Furthermore the thesis creates the design of the actual year, Salon [si ty]. There it attemps mainly for the increase of presentation of the festival and the orientation of the participants. The design follows the ergonomic, constrictional and other rules set up in the theoretical research.
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The Krtek Foundation
Kvardová, Klára ; Doležal, Ondřej (referee) ; Kögler, Žaneta (advisor)
Theme of my bachelor project is the corporate identity of Foundation of Pediatric Oncology KRTEK. Design consist of logotype, business cards, promotional cards, brochure for sponsors, design of website and promotional campaign based on videospots. My aim was to focus on the promotion and propose a strategy to present its activities. The corporate identity is based on the children's playfulness and especially on a personal and positive attitude of people in Foundation, which is in these situations important.
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A Personal Stamp on Paper Products
Hikadová, Kateřina ; Kopečková, Veronika (referee) ; Macháček, Mikuláš (advisor)
In this bachelor’s thesis I am mainly concerned with creating of my own paper-making trade mark under the label of Papíři. It is intended as a small scale experimental stationery as an alternative to common paper production. In the field of book binding I strive for innovation in different types of binding. With respect to maintain the high quality level of products, I prefer the handmade style and a small number of copies made of good materials with the use of my own binding techniques. The part of my bachelor thesis is also devoted to designing of visual style of Papíři label, logotype, website layout with online store, examples of products and proposal of promotion channels.
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Creation of a new corporate design based on established brand
Troják, Adam ; Khabirova, Maja (advisor) ; Vojtěch, Pinc (referee)
Job of a graphic designer focussing on the creation of corporate graphics, corporate design and especially logotypes contains several types of activities. Nowadays people are becoming more specialized in their area of activity, which gives them a general assignment detailed view of the things, but by that they ignore other disciplines that help them see the issue from a perspective. Therefore, this thesis contains both a practical perspective on the corporate design of a brand, and ideas process from corporate identity, as the core of each brand, with extension to the emotional and philosophical aspect.
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Analysis of the logo as a part of the corporate identity in Samcor, ltd
Uhelová, Barbora ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The bachelor thesis analyses the logo as a part of corporate identity in Samcor ltd. It examines the existing elements of corporate identity in terms of theoretical and practical use. Through empirical analysis using quantitative research methods such as face-to-face interview and questionnaire survey, it tries to map the company's intention of using logo according to competition, originality, to remember and further use in the existence of corporate identity in Samcor, ltd.
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The symbolism of colours in the organizational culture
Čarková, Ludmila ; Hiršová, Miloslava (advisor) ; Syrovátka, Oldřich (referee)
The work deals with the symbolism of colours in relation to the organizational culture. It is based on the knowledge concerning the relationship between the contents and means of the organizational culture, it also focuses specifically on the presentation of selected material artifacts which are presented to the public by the company Lesostavby Třeboň, a. s. Based on the reserch questionnaire, the values inventory and the interview it was found that the symbolism presented by the company Lesostavby Třeboň, a. s. matches the organizational culture. The information obtained was summarized in tables and bar graphs, including the resulting recommendations for the company Lesostavby Třeboň, a. s.
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