|
|
Consumer buying behavior
Janáčková, Lenka ; Vokáčová, Lucie (advisor) ; Pánek, Pavel (referee)
The aim of the bachelor thesis describes the identification of the main factors influencing the consumer behavior focusing on the coffee market. The theoretical part of thesis is based on analysis of professional literature containing information about marketing, marketing development, marketing concepts, marketing mix, factors affecting consumers and decision - making process. At the same part is the synthesis of findings by comparison of the authors. Data from the theoretical part are the basic element for creating own part. Own part is focusing on the coffee market and describes its basic characteristics. The basic method of primary data collection is questionnaire. The questionnaire was filled by 102 people, of which 89 respondents drink coffee. Conclusion summarizes the acquired knowledge of the consumer behaviour on the coffee market, together with proposals and recommendations for the future development.
|
|
|
The influence of brand on consumer buying behavior
Janáčková, Jitka ; Vokáčová, Lucie (advisor) ; Michal, Michal (referee)
The thesis describes the influence of the brand on the consumer buying behavior. The aim of the thesis is to qualify the influence of the brand on a selected segment on the smart phone market. The theoretical part explains the basic terms of marketing management, marketing mix, brand, consumer buying behavior and buying decision process. In the practical part the world market of smart phones and the biggest companies of this market are characterized. Then these companies are analysed and compared according to their marketing strategy. The end of the thesis is finished by questionable. The aim of the questionable is to qualify the marketing stimuli and to find the influence of the brand on the consumer buying behaviour. In the conclusion are summarized the most important detections. According to these detections references are proposed.
|
|
|
Analysis of Customer´s Buying Behaviour
Vrabcová, Eva ; Lochman, Marek (referee) ; Chalupský, Vladimír (advisor)
Bachelor thesis deals with analysis of customers behavior while buying smoked meat in a supermarket Albert and specialized shop Procházka. Thesis researches factors, which influence a consumer while shopping, we can find here importance - satisfaction matrix too. The results are supported by informations of conducted research, which was taken in both places by questionnaire. After assessment results are formulated draft recommendations as for the supermarket, so for the specialized shop. The first part contains theoretical sollutions to work. In the second part of the survey will process and analyze the data. In the last part I will suggest own solutions.
|
|
|
Analýza chování spotřebitele na regionálním trhu potravin
DOSTÁLOVÁ, Petra
The thesis analyzes consumer behavior in the regional food market. The first part focuses on the theoretical part, which contains the basic concepts related to the issue. The second part is focused on analysis of consumer behavior and their preferences on the regional food market via questionnaire. In order to determine consumer preferences and spontaneous knowledge. At the end of the debate and summarizes the facts and include any suggestions and changes.
|
|
|
Market Analysis of Mobile Educational Applications for Preschool Children
Blahušová, Anežka ; Stříteský, Václav (advisor) ; Márai, Matouš (referee)
The thesis is devoted to the topic of mobile applications focusing on educational applications for preschoolers. The introductory part deals with the theory of application ecosystem, purchase decision-making process, and marketing of mobile applications. The following chapters are focused on primary and secondary research. The aim of thesis is to analyze the situation on mobile application market worldwide and in the Czech Republic with a focus on educational applications for children. More importantly, it intends to reveal parent's attitudes toward downloading applications for their children up to age six. The conclusion is a summary of acquired knowledge and the proposal of possible measures resulting from the research.
|
|
|
Reputation systems - impact on customer's decisions
Štěpánek, Matěj ; Gála, Libor (advisor) ; Fortinová, Jana (referee)
This bachelor thesis is focused on the influence of reputation system to the customer decision. The main objective is to determine whether the reputation systems affect consumers. Objective was achieved using a survey among pre-selected group of respondents and evaluation of this survey. The result is a presentation of the results of the analysis of the impact of reputation on customer choice. Bachelor thesis is divided into two parts. In the first part I described and elaborated concepts important to the survey. Specifically these terms: Reputation, reputation systems, reputation sites, consumer behavior and purchase decision-making process. Furthermore, I characterized types of online consumers, which are also used in the survey. The second part presents the result of an analysis of data obtained from survey.
|
|
|
Purchase decision process in the energy dink market
Pinková, Lucia ; Koudelka, Jan (advisor) ; Wenig, Julius (referee)
The aim of this Bachelor's thesis is the specification of consumer purchase decision process in the energy drink market and analysis of its phases including the influences that affect it. Furthermore the aim is to find out how Red Bull brand is being perceived by consumers in the Czech Republic. According to this information I will suggest marketing recommendations. The thesis is divided into the theoretical and methodological part followed by the practical part. The first section familiarizes readers with the theory of consumer behavior and purchase decision process. The second section describes the methods of marketing research, which are used in the practical part. The practical part is primarily focused on the characteristics of the Czech energy drinks market and as well it presents the RED BULL company and especially their marketing mix. The analytical part of the thesis is based on the results of the marketing research, which was conducted through a questionnaire survey. The outputs are supported by secondary data from the MML - TGI. In the conclusion of the thesis there is a summary of the findings and suggestions of the marketing recommendations to the RED BULL company.
|
|
|
Factors influencing consumer behavior of the population and the possible interactions between them
Suchá, Jana ; Smrčka, Luboš (advisor) ; Schönfeld, Jaroslav (referee)
This thesis analyzes the effects of various factors on consumer behavior of the population and their subsequent manifestations in consumer purchase decision-making process. The first part describes general concepts of consumer behavior and then it is followed by an analyse of cultural, sociological, psychological and ecnomic effects. Each chapter also specifficaly describes how these factors may affect consumers themselves. The theoretical section is folowed by the practical part, in which could be, because of adequate theoretical knowledge, specified eight hypotheses. In order to need collecting necessery data was completed a questionnaire. Its first part analyzes specific kind of consumer behavior manifestations, the second one analyzes the factors that influence the loan amount, which I chose as one of the consumer behavior manifestations. Three hypotheses were not confirmed, remaining five hypotheses were confirmed. With using the regression analysis there was shown that the factors which influence the loan amount the most are the wage amount, the purpose of the loan, marital status and age.
|
|
|
Consumer behaviour of young women on the hairdressing services market
Hřibalová, Tereza ; Koudelka, Jan (advisor) ; Vadászová, Petra (referee)
The master thesis explores consumer behaviour of young women on the hairdressing services market. It focuses on purchase motivation, perceived risks associated with this type of service and determines factors that influence the choice of a hairdressing salon. It also examines satisfaction of the research target group with hairdressing services. The first part of the thesis covers the specifics of service marketing and consumer behaviour in service context. That is followed by chapter summarizing the results of research on the topic from secondary sources. Practical part of the thesis is introduced with a chapter dedicated to the conducted individual interviews. Hypotheses are defined based on secondary data and the individual interviews. The last part of the thesis analyses the results of the questionnaire survey, verifies hypotheses defined in the previous chapter and summarizes the findings to make recommendations that can primarily serve hairdressers and hairdressing salons.
|
|
|
Buying behavior in the residential property market
Libánský, Lukáš ; Stříteský, Václav (advisor) ; Vávra, Oldřich (referee)
The subject of this thesis is the consumers behavior on the residential property market in the Czech Republic, focusing on the specifics of the capital city. Based on the original research, the main goal of this thesis is to reveal the typical behavior and issues of the customers when buying real estate in Prague and evaluate the customer purchasing behavior of young population, with a focus on the college students. The secondary goal is to identify the profile of consumers on the real estate market in the Czech Republic and to describe the subjects on the Czech real estate market. The research is based on both qualitative in-depth interviews and quantitative questionnaire surveys methods, providing a view of the problems of the real estate market from different angles.
|
guest ::
