Original title: Kupní rozhodovací proces na trhu energetických nápojů
Translated title: Purchase decision process in the energy dink market
Authors: Pinková, Lucia ; Koudelka, Jan (advisor) ; Wenig, Julius (referee)
Document type: Bachelor's theses
Year: 2013
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Consumer behavior; energy dink market; marketing research; purchase decision process; Chování spotřebitele; kupní rozhodovací proces; marketingový výzkum; trh energetických nápojů

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/42265

Permalink: http://www.nusl.cz/ntk/nusl-199453


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2015-09-10, last modified 2022-03-03


No fulltext
  • Export as DC, NUŠL, RIS
  • Share