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Design of Competitive Intelligence System in a Small Company
Zajíc, Ivan ; Ptáček, Roman (referee) ; Bartes, František (advisor)
The bachelor thesis deals with the design of a Competitive Intelligence system for a small company. The first part is devoted to the theory within Competitive Intelligence, in the second part an analysis of the current state of the company is made. Based on these parts, the design of the Competitive Intelligence process is then developed and the correct method of competitor analysis is determined.
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Design of the Competitive Intelligence system
Filippov, Andrii ; Sadel, Juraj (referee) ; Bartes, František (advisor)
The diploma work is focused on the process of implementing Competitive Intelligence in Espressif Systems company. The goal of this work is to propose a method that will help the company navigate the competitive environment and thereby improve its position in the market. Knowledge from the theoretical and analytical parts is used as a starting point for designing the Competitive Intelligence process and for determining the correct method of analyzing the most significant competitor.
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Competitive Intelligence System Design at Selected Company
Dudová, Kateřina ; Rompotl, Jaroslav (referee) ; Bartes, František (advisor)
The diploma thesis is focused on the process of introducing Competitive Intelligence into a selected company. The purpose of this thesis is to propose a way that would help the company with orientation in a competitive environment and thus improve its position in the market. The knowledge from the theoretical and analytical part is used as starting points for the actual design of the Competitive Intelligence process and for determining the best method of analysis of the most important competitor.
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Implementation of a competitive intelligence process to a selected company
Václavková, Eliška ; Petráková, Anna (referee) ; Bartes, František (advisor)
This diploma Thesis deals with the introducing of the Comptitive Intelligence process and creating a proposal for the implementation of this process to the selected company. The first part contains a description of the theoretical framework, followed by the review of the current situation in the company and the reasons why the Competitive Intelligence process should be implemented. The next part is focused on the proposal of the whole process. The conclusion of the thesis sumarizes the whole proposal and its benefits of this thesis for the company.
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Disinformation, its Creation and Detection
Bílová, Jana ; Struž, Daniel (referee) ; Bartes, František (advisor)
The thesis is concerned with a process usually called Competitive Intelligence. In the preface is a general view about the process, which is in following parts focused on particular discipline „disinformation“. In the first, an idea of disinformation is taken down with direction on its creation and using, also is there shown how to designed it to be effect and trusting. Compare to this in the second part are shown ways and precaution, which are used to the investigation, if its disinformation or not.
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The process of inplementing Competitive Intelligence into a select agricultural company
Komosná, Věra ; Součková, Markéta (referee) ; Bartes, František (advisor)
This diploma thesis deals with the process of introducing Competitive Intelligence into a selected agricultural company in order to help the company improve its market position and gain a competitive advantage. After evaluating the current situation of the company, there is a problem to be solved. After the theoretical part, the CI process is proposed to the company, including the phases that the company has to go through during the implementation. Then follows the use of selected methods for the analysis of the most important competitor. In conclusion, the whole proposal of the solution is summarized, including benefits for the company and possible shortcomings.
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Competitive Intelligence of company
Donthová, Veronika ; Pakostová, Renata (referee) ; Kocmanová, Alena (advisor)
This diploma work analyses existing competitive intelligence of the firm. Contains analysis of competitive intelligence awareness and its utilization like competitive advantage in Czech consulting companies. The work includes proposal for competitive intelligence strategy or recommendation and complementation of existing strategy.
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Applying methods of Competitive Inteligencie for educational companies
Böhmer, Miroslav ; Molnár, Zdeněk (advisor) ; Černý, Jan (referee)
This thesis deals with the design of Competitive Intelligence for specific training company. The main objective of this work is to characterize and help choosing the person responsible for carrying out activities related to the CI in the company, to identify the most appropriate information sources to obtain information about the company and software tools for their monitoring. The theoretical part is drawn on the literature and is dedicated to the description of competitive intelligence and characteristics of different phases of the CI cycle. Other sections are devoted to typologies of information resources and software tools for their monitoring. Following parts are dealing with the characteristics of the category of small and medium-sized enterprises; the investigated company and education organizations fit in this category. The practical part of this thesis deals with the possible proposal of Competitive Intelligence for specific training company. As the first step we realized the analysis of the business environment and its major limitations. In the following part we deal with the CI system design, consisting of a selection of variant realization, along with the characteristics of the responsible person, the definition of information resources and recommending software tools for regular monitoring. The practical benefit of this work is to introduce CI system design, based on monitoring of information sources, obtaining information and their subsequent evaluation in relation to the competitive environment of the company. Another important asset of the work is a sample of implementation of such a system in the company of categories of small and medium-sized enterprises, which respects their limitations.
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Intelligence competitor analysis
Zalabová, Annemarie ; Rompotl, Jaroslav (referee) ; Bartes, František (advisor)
This diploma thesis deals with the use of Competitive Intelligence methods in the case of a particular company. The aim of the thesis is to improve the current process of obtaining information about competition and its use in strategic decision making of the company management using CI methods. The first part of the thesis analyzes the current situation of XYZ Company and defines the problem for the subsequent solution. The next part deals with general theoretical assumptions and introduction of different methods and approaches to solution. Then follows the application part of the work in which it applies the selected Competitive Intelligence method to the needs of the company. In conclusion, the final proposal for the solution of the problem is evaluated and there are presented the benefits that this implementation brought to the company.
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