|
| |
|
|
Automatic Keyword Detection
Mašláňová, Marcela ; Karafiát, Martin (referee) ; Smrž, Pavel (advisor)
The main goal of this work is to survey the field of the automatic keywords tagging in a text and apply this background for automatically generating back-of-the-book indexes. Human made indexes are expensive and that's why we are looking for (semi)-automatic methods indexes. The theoretical part of this thesis deals with collocations, which are an important part of generated indexes. The practical part of the work applies selected methods to testing data and summarize results of experiments.
|
|
|
Leadership and management of employees in the construction company
Kráčmarová, Martina ; Malá, Stanislava (referee) ; Linkeschová, Dana (advisor)
Abstract The subject of this Bachelor Thesis is "Leadership and staff management in the construction business." In the theoretical part there is briefly described the concept of management, construction management, as well as employee management and leadership, particularly in terms of communication, listening and teamwork synergies associated with that. I was looking into a personal nature of a manager, which is an important aspect influencing the management work, reflected in all managers’ activities. In the empirical part, besides working hypotheses, there is a questionnaire utilized to form the whole issue of the empirical investigation and its evaluation. In the conclusion and in the recommendations we can find trends and experience that result from the research, as an inspiration for the practice of a construction enterprise.
|
|
|
Semantic Relatedness of Scientific Articles
Dresto, Erik ; Schmidt, Marek (referee) ; Otrusina, Lubomír (advisor)
The main goal of the thesis is to explore basic methods which can be used to find semantically related scientific articles. All the methods are explained in detail, compared and in the end evaluated by the standard metrics. Based on the evaluation, a new method for computing semantic similarity of scientific articles is proposed. The proposed method is based on the current state-of-the-art methods and adds the another important factor for computing similarity - citations. Using citations is important, since they represent a static bond between the articles. Finally, the proposed method is evaluated on the real data and compared with other described methods.
|
|
|
Marketing Communication Proposal
Ansorgeová, Tereza ; Hawerland, Tomáš (referee) ; Novák, Petr (advisor)
The bachelor thesis focuses on the communication mix and online marketing communication of marketing brand Kola Svorada. It explains what marketing is, what its tools are and then compares the theoretical knowledge with reality. The content of the thesis is a proposal to improve online marketing communication that will raise awareness of the brand.
|
|
| |
|
|
DOMOV (house/home/homeland) as a Czech concept (Questionnaire survey)
Kobesová, Alena ; Vaňková, Irena (advisor) ; Janovec, Ladislav (referee)
This bachelor's thesis is focused on exploring of home conceptualization by Czech native speakers of different ages (preschool children, students, adults). It aims to supplement information identified in the context of international comparative EUROJOS research - Linguistic and cultural picture of the world of Slavs and their neighbors. It's methodologically based on cognitive linguistics and etnolinguistics. It verifies the conceptualization of home based on my questionnaire which was inspired by ongoing research within the EUROJOS project. This survey will be modified; representatives of different age groups are assigned to it. Preschool children are included to this project too and their conceptualization is verified through drawings. In this bachelor's thesis the current results of my own empirical survey are compared with theoretical solutions.
|
|
|
News Topics Tracking
Bílek, Karel ; Bojar, Ondřej (advisor) ; Holan, Tomáš (referee)
In this thesis, I try to find a definition of a news topic to make topic detec- tion implementable and its quality measurable. I describe various methods - a "simple" words counting, optionally with stopwords. I also describe TF-IDF and the text categorization problem. I touch the subject of text clustering. Then I briefly describe approaches called latent semantic indexing and la- tent Dirichlet allocation. The thesis includes my experiments with "simple" words counting, TF-IDF and text categorization on database of articles from several online news websites; I also describe the creation of this database. Precision and recall are used as a metric to text categorization approach. 1
|
|
|
The use of a Trademarks as a Keywords for searching in Internet
Hrubeš, Marek ; Dobřichovský, Tomáš (advisor) ; Žikovská, Petra (referee)
in English Use of trademarks as keywords for searching the Internet The purpose of this thesis is a comprehensive analysis of the use of trademarks as Internet search engine keywords to trigger advertisements that are displayed on search result pages. The main part of the thesis is devoted to legislation and case law in the US. However, for the comparative purposes, I also address developments concerning keyword advertising in the EU. I chose this topic because it combines traditional elements of law with modern technologies. Moreover, despite its significant economic and legal impacts, I consider this topic as insufficiently researched in the Czech Republic. This thesis consists of six chapters. The first chapter is devoted to a general introduction to trademarks, including the history of trademarks, current legal definitions of trademarks as well as legal frameworks of trademarks law. This chapter also focuses on an element of trademark distinctiveness and analyses functions of trademarks. Last but not least, it also describes basic classifications of trademarks and provides their examples. The second chapter introduces the issue of keyword advertising. It focuses on a description of the operation of Internet search engines, keyword advertising programs and AdWords' current policy. The third...
|
|
|
Využitelnost nástrojů online marketingu v malém podniku
Padalíková, Simona
The bachelor thesis Usability of Online Marketing Tools in a Small Company is focused on problems of online marketing tools in smaller company with limited budget for its online marketing. The paper consists of two main parts - the first theoretical part concerning the view of traditional marketing and its tools as well as on online marketing and its benefits and the second practical part dealing with an introduction of Google AdWords, its provisioning and setup. Moreover, the sec-ond section the company MOTO HOBBY, where the Google AdWords campaign is implemented, is presented. Within the conclusion of the thesis the question whether the advertising campaign is beneficial for MOTO HOBBY despite its limited budget is raised and analysed. Further, the recommendations about the utilization of the Google AdWords and the investment into the tool are added.
|
guest ::
