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FFA 2016
Konvica, Jakub ; Kořínková, Jana (referee) ; Kögler, Žaneta (advisor)
The diploma thesis FFA 2016 looks at ways of communicating the Faculty of Fine Arts BUT. It offers a theoretical proposal of how to present the school to the public and also aims to initiate a discussion between the school management and its teaching staff. I’ve additionally implemented a part of the proposal in cooperation with the faculty. The thesis balances between study, analysis, implementation and opinion. It includes specific applications in form of events, visual identity suggestions, marketing and means of advertising.
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Proposal for Improvement Communication in Firm
Bednářová, Lenka ; Nečas, Bohuslav (referee) ; Pokorný, Jiří (advisor)
Abstract The thesis deals with effective interpersonal communication and communication with customers, which is one of the most important parts of marketing. The thesis is divided into three main sections – theoretical, analytical and practical. The theoretical part describes external and internal communication in corporate management. The analytical section describes the company Videoklinik Ltd. from perspective of its activities and by means of analysis identifies weaknesses in communication. In the practical part elements of communication are drawn and recommended to streamline system of communication within and outside the company thus to secure not only prosperity of the company but mainly its maintenance on the market.
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Proposal of Communication System in Company
Černá, Tereza ; Klech, Jan (referee) ; Zich, Robert (advisor)
Master´s thesis analyses modern methods of communication in company management. The objective is to discover out the crucial defects of this issue and to outline possible solutions which would improve the weaknesses – of internal communication. The master´s thesis consists of three parts: The theoretical part is concerned about communicational instruments which have been used by the operational company ČEPRO, a.s. The analytical part describes implementation of communicational instruments in the company. (external communication, internal communication, crisis communication and communication during the new product implementation) The proposal part recommends appropriate elements for efficient communication within the current communication system in the company.
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Influence of the modern IT/ICT on the enterprise communication
Ondrová, Lucie ; Střížová, Vlasta (advisor) ; Hadamčík, Lukáš (referee)
Nowadays communication is a key factor of success. There are more and more demands placed on it, especially for its speed, accuracy and quality. These three factors influence the direction of individuals as well as companies. Choosing the right communication channel is necessary for the best efficiency of communication. This choice is closely related to the type of message; different kinds of messages should use different communication channels. This thesis focuses on the overview of modern communication channels in companies. The channels such as Instant Messaging, e-mail, Task Managent along with classic meetings or phone will be described. Then the thesis will analyze the communication in one of the largest Czech computer stores and electronics, assess its effectiveness and propose recommendations for improvement.
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Communication process in selected municipality
KOSTRŮNEK, Štěpán
This work deals with the communication process in small town called Malšice. In introductory theoretic part there is a definition and description of municipalities (definition, municipal authorities), definition and characteristics of communication (communication function, types of communication, verbal and nonverbal communication, communication between citizens and Office). The application section describes the current communicational process in small town Malšice. It is focused on the internal and the external communication including communication channels and means, on the comparison with other small town and proposal for changes to improve the current state of communication.
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Proposal of external communication for the Robert Bosch company, spol. s r. o.
SOLAROVÁ, Petra
My diploma thesis deals with external communication with a view to public relations. It´s applied on Robert Bosch company, spol. s r. o., Ceske Budejovice. The main objective was creating an own proposal of external communication for year 2012, aimed at one interest group of the company. This group includes university students with technical and economic specialization = potential future employees of the company. In my proposal there are some suitable elements from new trends in marketing communication (viral marketing, guerilla marketing, event marketing).
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Communication in a selected organization
PETRÁKOVÁ, Martina
The aim of this thesis was to bring issues to the topic of communication in a selected organization , focusing on communication in business and seeking to improve the design issues. In the literary section is clarification and extension of the concept of communication. The practical part was focused on familiarization with the company , its divisions, where they are heading and how communication takes place.
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External and internal communication analysis in the company XY
Boula, Petr ; Bedrnová, Eva (advisor) ; Kašparová, Eva (referee)
The aim of this thesis is to analyze the communication of a certain company, to identify its weaknesses and to suggest improvements of the current state. To analyze the communication, standardized dialogues with kingpins in the firm, questionnaire research and a study of the company documentation were used. Owing to talks to one of the employees, after familiarization with the operating and fundamental processes of the company, all employees were sent an online questionnaire, which was answered by 21 of the complete number of 24. Simultaneously, dialogues with other four persons were made. Results of the dialogues and questionnaire research were analyzed and the state of communication inside and outside the firm was described. The communication inside the firm is not on a low level, but there are significant reserves in some areas conducive to improvement. Recommendations for improving the situation are described in a separate chapter.
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Analysis of internal and external communication in a specific organization
Srnková, Lucie ; Střížová, Vlasta (advisor) ; Pfauserová, Kamila (referee)
This work deals with internal and external communications, both in theory and in practical terms. Findings from the theoretical parts are used in the analysis of communication specific organization. The theoretical part deals with different forms, types, resources and communication tools. The practical part is realized by an analysis of internal communication, both vertical and horizontal plane and the analysis of external communications with external entities. The analysis of communication is supported by a questionnaire survey which is then evaluated and is based on specific recommendations designed to improve communication within the organization.
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Comparing the use of types of communication and communication tools in small and large business
Hutárková, Tereza ; Střížová, Vlasta (advisor) ; Burkoň, Lukáš (referee)
The main purpose of this thesis is the analysis of communications and communication tools in small and large business. The thesis is divided into theoretical and practical part. The theoretical part is focusing on communication from the perspective of "ordinary" people and businesses. It is divided into the following parts: Communication, Corporate Communications. The practical part includes the methodology for the evaluation of communication tools in both companies, the characteristics of both companies, internal and external communication and tools in small and large businesses, including assessment, functions and skills of a business manager with an emphasis on communication. Evaluation of communication tools in both companies is based on the methodology created in this thesis. The evaluation conclusions are drawn and recommendations suggested. The main contribution of this thesis is an analysis of companies, and evaluation and recommendations.
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