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E-book developing and publishing
Hanuš, Oldřich ; Koubský, Petr (advisor) ; Šperková, Lucie (referee)
Current boom of e-reader and tablet markets brings wide range of innovations also to the e-books world. High performance devices, due to their degree of interactivity are now fully capable to work with more demanding applications including e-books,. This thesis is focused on e-books and their interactive elements including the process of analysis, implementation and final deployment. Based on practical experience with the development of a book for Unicorn College, author describes the whole process based on real life experience. An analysis and design of a methodology for managing e-book development is based on this experience. Thesis also includes an example of a business plan for a company producing e-books.
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Analysis of the present approaches to DRM for electronic books and design of an alternative approach
Kolář, Martin ; Sigmund, Tomáš (advisor) ; Čermák, Radim (referee)
This thesis deals with problems associated with the distribution of the electronic books. Those problems are mainly caused by the use of the digital rights management technologies and techniques. In the thesis those technologies and techniques are further explored as there are several stakeholder groups identified who are affected by them. It also explores ethical aspects of using those technologies and techniques and those aspects are then used as one of the starting points of the design of an alternative approach to the digital rights management. This approach is the primary objective of this thesis.
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An Analysis of the e-shop WayToBook
Vakhrusheva, Liubov ; Sedláček, Jiří (advisor) ; Bychenko, Sergey (referee)
The aim of this work is the analysis of WayToBook, a specific electronic shop dealing with the sale of electronic and audio books. This work is divided into four chapters. The first chapter includes the theoretical background, the basic concepts, and the advantages and disadvantages of an online store for dealers and customers. The second chapter is devoted to the characteristics of WayToBook's electronic shop: its range of products, conditions of use, book piracy, and e-commerce customers. The third chapter analyzes the pricing policy of this electronic shop and its use of payment systems. The last chapter deals with the sales support and advertising.
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Book in the world of multimedia
SLÁDKOVÁ, Lenka
This thesis deals with various kinds of the media (movie, audiobooks, ebooks) as alternative option of printed book. The research focuses on hightschool students atittude to these kinds of the media. The thesis is inspired by Jiří Trávníček?s reader?s research. The research was realized on basis of questionnaire method.
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Competitiveness of electronic books
Hain, Tomáš ; Molnár, Zdeněk (advisor) ; Koubský, Petr (referee)
The purpose of this thesis is to survey the successfulness of electronic book sale in the Czech environment. The thesis is intended to provide an evaluation of the present situation, identify the main issues regarding e-book market competitiveness and determine critical factors which must be considered in order for the e-book sale to be profitable.
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Analysis of the current situation on the market of electronic books (eBook) in the Czech Republic
Kubeš, Adam ; Toman, Prokop (advisor) ; Sigmund, Tomáš (referee)
The thesis "Analysis of the current situation on the market of electronic books (eBook) in the Czech Republic", deals with topics and issues of e-books and the current market situation in the Czech Republic. One of its objectives is to introduce readers to the world of e-books, show a brief history and development of books and e-books as a medium, getting to know what's happening in the U.S., and particularly on the Czech market. For this thesis, it was developed an online questionnaire "Electronic books in the CR", which serves as a data source for the practical part. The practical part is to evaluate the situation on the market, attitude of respondents to reading, e-books, e-readers, and also use the data obtained for the selection of the best e-reader with a multicriteria method of choice.
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