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Design Manual and Marketing Communication of Outdoor Company
Süssová, Zuzana ; Zich, Robert (referee) ; Chlebovský, Vít (advisor)
Magister thesis is aimed at basic design components creation for the new company operating in the field of selling outdoor clothing. With regard to design creation it will be also marketing communication designed. As particular objectives of this thesis there will be analysis of cultural background made, follow-up market segmentation and other components of marketing mix designed. As a result should be proposal of complex marketing as the design elements and relevant marketing communication. It should be designed with regard to the company and market conditions.
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Analysis of the logo as a part of the corporate identity in Samcor, ltd
Uhelová, Barbora ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The bachelor thesis analyses the logo as a part of corporate identity in Samcor ltd. It examines the existing elements of corporate identity in terms of theoretical and practical use. Through empirical analysis using quantitative research methods such as face-to-face interview and questionnaire survey, it tries to map the company's intention of using logo according to competition, originality, to remember and further use in the existence of corporate identity in Samcor, ltd.
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Project of the corporate design and its example of the company Filamos s.r.o.
Hartl, Jan ; Krsek, Libor (advisor) ; Kubíček, Jovan (referee)
This thesis deals with company design. The goal is to explain all relevant aspects, especially from company design project point of view. Practical case study of realization of company design project in company Filamos s.r.o. is a part of this thesis. First part explains the term company design, discusses its introduction in a company, administration and its changes. It deals with this term also in context of company identity or image, especially its line up to information strategy. Second part deals with preparation and realization of company design project in company Filamos s.r.o. while practical part deals above all with methodology of this project. The output of the project, "Graphical manual" of the company Filamos s.r.o., is attached.
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