|
|
Customers' preferences for particular retail stores in a location
PILNÁ, Kristýna
This diploma thesis deals with the causes of division of customer preferences towards individual retail units in the town of Blatná in order to recommend proposals for improvement for the consumer cooperative COOP. The theoretical overview provides basic information about food retailers in the Czech Republic, presents the formats of stores, attitudes of shoppers to food stores, individual elements of the retail mix or other factors influencing customer attitudes towards the store which can be influenced by retailers. The practical part relates to the food chains in Blatná and it is focused on identifying the respondents' favourite and main shopping place, the reasons for dividing customer preferences towards retail units, researching attitudes toward retail units and evaluating the retail mix of these stores. The practical part consists of two parts, a questionnaire survey focused on customers of food stores in Blatná, and research from these stores. Subsequently, it is possible to define respondents' attitudes towards food retailers in Blatná and their buying behavior. The survey in retail formats is used to identify and evaluate the core elements of the retail mix of individual stores. Thanks to these procedures it is possible to define improvement suggestions for COOP Tip in Blatná.
|
|
|
Customer behavior and brand preferences in a snowboard shop
Chrtková, Štěpánka ; Janák, Vladimír (advisor) ; Hlaváčová, Petra (referee)
Title: Customer behavior and brand preferences in a snowboard shop Objectives: The main aim of this thesis is to find out what are customers during their purchase of winter sports clothes and equipment influenced by and what are their decisions based on. Another task is revealing what brands in the Snowboardel shop belong to the most known and preferred ones. Methods: In this thesis there is used the method of iterrogation and the method of analysis. The iterrogative method was used to collect the information essential for the research. Afterwards were these information analysed to find out the internal relations and its causes. Results: The research revealed that customers are during their purchase mainly influenced by the quality, design and price of the winter sports products. They also usually think their purchase thoroughly out. Among brands the big and well-known world snowboarding brands are usually most known and preferred. Keywords: Customer behavior, brand, winter sports equipment, customer preferences
|
|
|
Analysis of customer preferences in relation to products and services REX Controls, Ltd
Marková, Kateřina ; Hajdíková, Taťána (advisor) ; Oberhel, Martin (referee)
A topic of this thesis is an analysis of customer preferences in relation to products and services of the company REX Controls s.r.o. that focuses mainly on industrial automation and control systems. The goal of this thesis is to find preferred attributes when acquiring a control system and determine a level of customer satisfaction and loyalty. Product attributes are determined by conducting semi-structured interviews. Analysis of customer preferences is based on a consumer research. Within the survey are involved two groups of experts on automation and regulation. Evaluation of the collected data is performed by using statistical tools. The results of the analysis and formulated recommendations for the company, which could help to achieve its objectives, are discussed in the conclusion part.
|
|
|
Food quality from the perspective of retailer (with a focus on meat products)
Dvořáková, Věra ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This paper deals with food quality. This paper is divided into several chapters. The first chapter is focused on supervisory authorities. The second chapter of this paper deals with the quality of food in general. The third chapter is considered from the perspective of quality food retailer. There is also shown the result of a questionnaire survey about customer preferences when deciding to buy sausages. Following there is the analysis of data obtained from the cash register system as a counterbalance to results of the questionnaire. In the fourth chapter of this paper there is a solution to the problem of losses in meat products.
|
guest ::
