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Quality management in small enterprise
Stodůlka, Michal ; Koška, Petr (referee) ; Fiala, Alois (advisor)
Diploma thesis on the theme „Quality management in small enterprise“ is engaged in quality management system in small and relatively short-time working company which deals with metal production. Thesis should help to My&Ko, s.r.o. firm with other creation and improvement of quality management system, subsequently it should serve as an instruction in procedure of the future certification by ISO 9001:2001.
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Aversion of the Consumer/Investor to Loss
Mazánek, Lukáš ; Chládek, Libor (referee) ; Škapa, Stanislav (advisor)
In this diplom thesis I will deal with relation between consumer and his aversion to loss. Expression of the potential risks that can describe using behavioral theories and psychological approach. The practical part will focus on the description of risk in consumers behavior as an investor. The relationship of these consumers lose due to amount of their income and practical recommendations on how to take into account the potential risks and minimize loss.
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Critical Analysis of Consumer Demand with Regard to Economic Development in the Czech Republic
Holásková, Romana ; Žilková, Zdenka (referee) ; Škapa, Stanislav (advisor)
Master´s thesis deals with problems of consumer behaviour in the Czech republic. Theoretical part of thesis defines basic concepts and data, which relate to consumer demand and information necessary to understand the analysis part. The following part deals with critical analysis of consumer basket and spending costs of households in different commodities. Analytic part is also aimed at economic development and according to it we can deduce reactions of households and related consumer behaviour. At the end the thesis is completed by suggestions to reduce excess spending expenditures, which are recommendation for citizens of the Czech republic.
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Vnímání reklamy spotřebiteli generace Z
Mecerodová, Andrea
The bachelor thesis deals with the topics of advertising and its perception of the consumers belonging to the Generation Z. The literature search will describe marketing communication, its course and the communication and marketing mix. The second part of the literature search will be devoted to a description of advertising and its psychology, including a focus on the target group, followed by a chapter devoted to Generation Z and the characteristics of their buying behaviour and marketing expectations. The results section will focus mainly on the actual research on the perception of advertising by Generation Z consumers, which will be conducted through a questionnaire survey. Subsequently, some of the results will be compared with an indicative analysis. The aim is to interpret own suggestions and recommendations arising from the data obtained, especially for marketers targeting Generation Z.
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Real estate brokerage
Prints, Pavlo ; Eichlerová, Kateřina (advisor) ; Hurychová, Klára (referee)
83 Real Estate Brokerage Abstract This thesis deals with the impact of Act No. 39/2020 Coll., on real estate brokerage and on amendments to related acts (Act on Real Estate Brokerage) on the legal status of consumers. The aim of this thesis is to assess the impact of the Real Estate Brokerage Act on the legal status of the consumer and to compare the findings with the previous legislation. The focus of this thesis is on issues relating to the conditions of business activities of real estate agents and the real estate brokerage contract. For the conditions of business activities, I have focused on the issue of impeccability and professional competence of real estate agents. In the case of the real estate brokerage contract, I have dealt with selected legal institutes introduced by the Real Estate Brokerage Act, which are of the nature of the so-called "protection rules". The systematic division of this thesis consists of an introduction, three chapters and a conclusion. The first chapter contains the basic terminology that appears throughout the thesis. The basic terms include the definitions of real estate brokerage, real estate agent and the interested party as a consumer. This chapter includes a brief summary of the history of legal regulation of real estate brokerage in the Czech Republic. The first...
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