|
|
Metaphorical patterns in onomastics recognizable by pupils and students
Štěpánová, Pavla
This dissertation thesis deals with metaphorical patterns in a specific language material - names for partner (pet names) as recognizabled by pupils of age 14 to 16 and students of age 18 to 20. Names for partner, i. e. ways of mutual calling between a two people making a couple, were selected due to its strong metaphorical character. Their ambiguous affiliation with proper names, or common name enabled critical evaluation of structural and functional definition of proper names as well. Furthemore they enable to present a cognitive view on proper names especially based on emphasizing the conotative part of meaning and metaphorical nature of humans' thinking. The research was based on questionnaire divided into two parts and group and individual interviews with girls. The sufficient lexicological material gained due to the first part of questionnaire became a matter of metaphorical conceptualizations' analysis dealing with conceptualizations of partner (love). Thanks to the individual interviews the communication and pragmatic analysis of names for partner was performed. Second part of questionnaire and group interviews with girls enabled the detailed analysis of connotations and metaphorical perception of thirteen names intended for ladies.
|
|
|
Metaphorical patterns in onomastics recognizable by pupils and students
Štěpánová, Pavla
This dissertation thesis deals with metaphorical patterns in a specific language material - names for partner (pet names) as recognizabled by pupils of age 14 to 16 and students of age 18 to 20. Names for partner, i. e. ways of mutual calling between a two people making a couple, were selected due to its strong metaphorical character. Their ambiguous affiliation with proper names, or common name enabled critical evaluation of structural and functional definition of proper names as well. Furthemore they enable to present a cognitive view on proper names especially based on emphasizing the conotative part of meaning and metaphorical nature of humans' thinking. The research was based on questionnaire divided into two parts and group and individual interviews with girls. The sufficient lexicological material gained due to the first part of questionnaire became a matter of metaphorical conceptualizations' analysis dealing with conceptualizations of partner (love). Thanks to the individual interviews the communication and pragmatic analysis of names for partner was performed. Second part of questionnaire and group interviews with girls enabled the detailed analysis of connotations and metaphorical perception of thirteen names intended for ladies.
|
|
|
Reportage photography and its informative value
Gorcovská, Laura ; Černý, Vladimír (advisor) ; Váša, Ondřej (referee)
Our thesis is dealing with case of reportage photography and medial sharing of our choosen visual image. We have choosen an image of syrian refugee Aylan Kurdi from 2015, whose photo is refering the problem of refugee crisis in Europe. The thesis is focused on semiotic approach of selected photographies, which are showing the same picture from different perspectives. In our case is perspective very important part of thesis, because these photographies are very questionable on ehtical principes. Therefore, we are also focused on the way, how the media deal with this issue. Our thesis points the signs of reportage photography and also monitor their changes, which depends on the medium, title, perex and composition of words completing photography.We are also focused on contextual framework of photography in choosen media. The secondary objective of our thesis is the comparision of results of analysis of selected picture published in individual selected media and comparision of differences in interpretation and photography context. Thesis is primaly based on theoretical concepts of Roland Bathers on specific visual sharing of selected media. Monitored indicators are the concepts of denotation, conotation and myth, while we are focused on connection between text and image and interpretation in selected...
|
|
|
Metaphorical patterns in onomastics recognizable by pupils and students
Štěpánová, Pavla ; Janovec, Ladislav (advisor) ; Šindelářová, Jaromíra (referee) ; Mitter, Patrik (referee)
This dissertation thesis deals with metaphorical patterns in a specific language material - names for partner (pet names) as recognizabled by pupils of age 14 to 16 and students of age 18 to 20. Names for partner, i. e. ways of mutual calling between a two people making a couple, were selected due to its strong metaphorical character. Their ambiguous affiliation with proper names, or common name enabled critical evaluation of structural and functional definition of proper names as well. Furthemore they enable to present a cognitive view on proper names especially based on emphasizing the conotative part of meaning and metaphorical nature of humans' thinking. The research was based on questionnaire divided into two parts and group and individual interviews with girls. The sufficient lexicological material gained due to the first part of questionnaire became a matter of metaphorical conceptualizations' analysis dealing with conceptualizations of partner (love). Thanks to the individual interviews the communication and pragmatic analysis of names for partner was performed. Second part of questionnaire and group interviews with girls enabled the detailed analysis of connotations and metaphorical perception of thirteen names intended for ladies. KEYWORDS metaphor, cognitive linguistics, onomastics,...
|
|
|
Head in the Linguistic Picture of the World in Czech
Čížková, Klára ; Vaňková, Irena (advisor) ; Bozděchová, Ivana (referee)
This thesis focuses on the image of "hlava" (head) in the Czech linguistic picture of the world. It is based on theories and methods of cognitive linguistics. The purpose of the thesis is to describe the structure of the meaning of the word hlava. The paper by I. Vaňková and V. Vitkovskaya was used as a methodological and theoretical starting point. In that paper four semantic profiles of "hlava" are defined. The results of Vaňková and Vitkovskaya were compared with the findings of our research. We try to find out, whether the mentioned profiles are valid on a larger linguistic material, too. Two types of data are analysed - systemic data (especially phraseology, then also etymology of the word, derivatives, compounds and synonyms) and corpus materials (from Czech National Corpus). Then, we also compare the differences in the findings between systemic and textual (corpus) data. Finally, all results are summarized in the cognitive definition of hlava.
|
|
|
Analysis of rhetorical and argumentational constructs in contemporary political party programmes
Ščerbak, Alexander ; Švantner, Martin (advisor) ; Marcelli, Miroslav (referee)
Diploma thesis is dealing with the political party programme as the basic building block of political rhetoric and related phenomena in the Czech and Slovak political discourse of reasoning, rhetoric and related statements and case studies that describe and approach these phenomena with examples from the current domestic political rhetoric. Author bases on contemporary critical analysis of argumentation and theory of pragma-dialectic which opposes fallacies or false arguments and then sees both methods in construction of arguments in cases of political rhetoric, mass media discourse and conotative values that they are gaining. Powered by TCPDF (www.tcpdf.org)
|
|
| |
|
|
Grey colour in Czech and its reflection in the Czech dictionaries
Fimanová, Barbora ; Vaňková, Irena (advisor) ; Chromý, Jan (referee)
This bachelor thesis deals with two lexemes šedý and šedivý, which serve to designate grey colour in Czech. Methodological it is based on the concepts of color terms in the context of cognitive linguistics introduced in the first chapter. Linguistic part of this thesis presents the analysis of the Czech dictionaries and the corpus data, focusing on frequent collocations individual lexemes. Those findings lead to designate one of the adjectives as basic color term in the conception B. Berlin and P. Kay. The research also contributes to the clarification of the problem, in which areas these terms differ or overlap in meaning. For this purpose it uses a typology of semantic structure of colour concept K. Waszakowa. The results show, that originally the adjectives referred to different objects of reality, but gradually the meanings and connotations of both lexemes converge, but still don't work completely synonymously. Keywords colors, grey color, meaning, connotation, collocation, prototype, basic color term, Czech linguistic dictionaries
|
|
|
Semiotic analysis of animated ads
Drahotová, Klára ; Svoboda, Aleš (advisor) ; Sluková, Tereza (referee)
The presented thesis will examine tools of animated commercials on the basis of semiotic analysis of TV advertising. The animation is usually connected whit children's or family movies, however it is also extensively used in commercials, which are designed to affect adult audiences. The goal of the thesis was to find, how animated commercial attracts customers and how it differs from played ad. Therefore the underlying hypothesis is that animation is not just for children, but it may just as well successfully work in production for adults. The thesis is also based on the assumption that animated advertising uses other tools to capture the viewer than advertising played. The theoretical part is focused on presenting animation, its development, specifics and methods of analysis. Also it is focused on semiotic and practical side of advertisement and visual sings of image. In the practical part I will compare selected animated and played ads. My effort will be to describe tools of animation in commercials and to discover how they differ from played ads. Key words: semiotic in advertising, advertising, TV advertisening, animated ad, animation, semiotic analysis, encoding, denotation, connotation, image
|
|
|
The Semiotic Analysis of Campaign "chodicilide.cz"
Kutilová, Lucie ; Marcelli, Miroslav (advisor) ; Švantner, Martin (referee)
The Social Campaign "chodicilide.cz" of the Foundation Sirius is trying to change the public's access to persons with disabilities. After the previous monitoring, workshops, technical texts they made a creative and media solutions campaign. The campaign is based primarily on humor and provocation. The Campaign created a parallel world where is flying like the natural properties and walking representing persons with disabilities. The thesis will deal with semiotic analysis of media campaigns addressing its second wave toward the target group. The thesis analyzes ways of communication used in the campaign in terms of efficiency to the public. The theoretical part presents the semiotics, the issue of social advertising and the concept of handicap in a context of Czech Republic. The analytical part focuses on the semiotic analysis of media solutions of the second wave of the campaign, specifically the logo of campaign, selected billboards and television spots.
|
guest ::
