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Development of Competitiveness of Company
Horák, Tomáš ; Beránek, Lukáš (referee) ; Zich, Robert (advisor)
This diploma thesis addresses the issue enhancing the competitiveness of the company QUALITY GELATO DOLCE S.R.O. The company runs network of the confectionery’s shops under the business name AIDA. The theoretical part reviews the literature concerning the competitiveness of the company and aspects enhancing competitiveness. The theoretical aspects are used in the analytical part. The analytical part identifies the company, investigates its external and internal environment. Based on analytical findings, the assignment proposes improvements enhancing the company’s position on the market. The work presents specifics steps towards better competitiveness.
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Using of Disruptive Strategy in Small Winery
Balga, Petra ; Vančurová,, Pavlína (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis deals with a concept of measures that aim to find a competitive advantage of the company CROY Concept Ltd., which does business in viniculture. This thesis analyses the position of the CROY's winery in the market as well as in the field of viniculture as a whole. Suggested unconventional measures will strengthen competitiveness of the company in the well-established wine market and will ensure its further development and growth.
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Development of Competitiveness of Company
Vokurková, Kristýna ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The thesis titled „Development of competitiveness of company" deals with the current situation of the pension Kosanda in Jeseníky mountains, based on which proposals are created in order to develop the competitiveness. The proposals have been created after analyzing and exploring data and evaluation of questionnaires completed by the guests. These suggestions include the potential of the village, changes of the exterior of pension, event marketing, package holidays, incentive tourism. The theoretical part describes the basic concepts, principles and methods of strategic management and marketing. The analytical part is concentrated on the analysis and the last part presents proposals and steps to strengthen its competitive position.
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Market Analysis and Competition on the Soft Drinks Market
Zháňalová, Lucie ; JUDr. Michal Petr, Ph.D., ředitel Sekce legislativy a mezinárodních záležitostí, ÚOHS (referee) ; Sládková, Jitka (advisor)
The master’s thesis on the topic “Market analysis and competition on the soft drinks market” describes current situation on the market, its structure with the focus on existing competition, it put the accent on the evaluation of the strategy applied by the strongest undertaking on the market, examines a describes distribution channels and analyse the market demand for products including its estimation of the trend in the future. This thesis results from theoretical resources as are general analysis used for the purpose of the market studies oriented on business sector as well as common environment and its own functioning and the thesis is based on the competitive strategy defined by M.E. Porter. Further the thesis is dealing with data resources and methods of data handling, including data collection, classification, segmentation and its following evaluation. Master´s thesis is the guideline for the market analysis and decisions concerning entering new markets and among others gives the answers to the questions concerned the actual situation on the market and subjects that are operation on the market.
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Proposal of Competitive Strategy of Company
Tesař, Karel ; Janotová, Dana (referee) ; Zich, Robert (advisor)
This diploma thesis is focused on creation of competitive strategy of small family firm. It analyses current status of a company, which is specialized in complete design and stress analysis of constructions. The thesis investigates impact of external enviroment on the firm and it also analyses internal enviroment. The thesis defines strategic targets, contains proposal of competitive strategy of the company and time of its implementation.
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Corporate Competitive Strategy
Krudenc, Miloš ; MBA, Vladimír Sitta, (referee) ; Bartes, František (advisor)
The aim of the diploma thesis is a proposal of competitive strategy for the Nanograph, Ltd. Thesis is divided into four main parts. The first of wich deals with assessing the current state of the company and problem detection, the second theoretical base to solve the problem identified. The third part contains the strategic analysis of the company and the fourth section offers a proposal to resolve the problem.
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Competitive Strategy of the Company AGRALL zemědělská technika a.s.
Matula, Milan ; Trávníček, Josef (referee) ; Kopřiva, Jan (advisor)
The aim of the thesis focuses on the design of competitive strategy for the company AGRALL agricultural technology and to implement business based on the traditions of primary and secondary sectors of the Czech economy such as agriculture and engineering. Identification of appropriate strategies, namely the drafting of projects based on competitive analysis of several internal and external environment.
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