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Increase in the Company's Competitiveness
Chnápko, Martin ; Bilená, Katarína (referee) ; Zich, Robert (advisor)
This bachelor's thesis analyzes the problems about increase of the Kellys bicycles company's competitiveness. This company deals with constructing and selling bicycles. Theoretical part of the thesis includes professional terms about competitiveness and market. In the practical part I am dealing with company introduction, market analyse and analysation of company activities in the marketing place. Analytic part follows the practical part and offers possible solutions of raising the company's competitiveness by marketing and non-marketing activities.
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Development of Competitiveness of Company
Ondra, Zbyněk ; Šimberová, Iveta (referee) ; Zich, Robert (advisor)
The diploma thesis deals with identifying the potential for the development of competitiveness of the LABTECH s.r.o. in the market for leak detection measurement, by strengthening value creation in this market, which is presented as a value-creating network concept. The theoretical part of the thesis introduces the selected theoretical basis for the concept of value-creating network, which is further considered as a possible framework for the development of the company's competitiveness. Based on market analysis and competitive environment in a defined value-creating network provisions are being presented to develop value creation in this network, and steps are being taken to implement these provisions in such a way that LABTECH s.r.o. competitiveness in the chosen market could develop.
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Flexibilní žací lišta BISO a její uvedení na trh
Štursa, Václav
The diploma thesis: „Flexible combine header BISO and its introduction to the market” deals with the segment of flexible combine headers with a focus on the combine header BISO 3D VarioFlex AIR I and its introduction to the global markets. The thesis is divided into four main sections. In the first part, it describes the history of combine headers and currently used technical solutions, with a focus on grain headers. The second part is dedicated to the grain headers, also from the perspective of the Czech market. Also described is the current production pro-gram of the world’s leading grain header producers. In the third part, the technical and business aspects of the BISO grain header are analyzed. The focus in this part is also on the influence of individual aspects on the introduction to global markets. The fourth part uses practical tests and presents the results of these tests. Structured on the basis of these results is a SWOT analysis, and there are specific individual recommendations for the introduction of the product to global markets.
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Design for implementing Competitive Intelligence System into the selected Company
Sedláček, Leoš ; Kadidlo, Lukáš (referee) ; Bartes, František (advisor)
This bachelor's thesis focuses on the process of Competetive Intelligence and its implementation in a selected company. The first part focuses on establishing theoretical background. The second part describes the current state of the company and identifies the reasons why the CI process needs to be implemented. The final third part presents the actual proposal of possible solutions and their evaluation. The goal is to present these options to the company's top management based on which they will be able to implement an effective Competitive Intelligence system into their business practice.
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Design of Competitive Intelligence System in a Small Company
Zajíc, Ivan ; Ptáček, Roman (referee) ; Bartes, František (advisor)
The bachelor thesis deals with the design of a Competitive Intelligence system for a small company. The first part is devoted to the theory within Competitive Intelligence, in the second part an analysis of the current state of the company is made. Based on these parts, the design of the Competitive Intelligence process is then developed and the correct method of competitor analysis is determined.
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Position of The Guardian on the Britisch newspaper market
Šmídová, Radka ; Köpplová, Barbara (advisor) ; Cihlářová, Gabriela (referee)
Bachelor thesis named 'Role of the Guardian daily newspaper in the British press market' consist of three parts. The first part deals with the mass print and its development in Great Britain. There is a brief history of the very first daily papers appearing in 18th century, their rise during the industrial revolution in the first half of 19th century, followed by the period of press barons, and finally 20th century in the name of large media conglomerates. The contemporary press market is examined from the social class perspective, typical for Great Britain, with the spreading tabloidization increasingly affecting the serious news as well as the growing power of the internet. The mutual influence of media and politics is also very important, mainly in connection with the owner effects. The whole second part is dedicated to the Guardian daily newspaper, mainly to its history dating back to 1821, when the Guardian was established in Manchester as a regional newspaper named the Manchester Guardian. The original title was used until 1959. One of the most interesting aspects of the current Guardian is its website created back in 1999. The third part of the work brings the Media Guardian analysis, namely in the context of other sections of the paper and the content of the Guardian in the years 1990 and...
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Marketing research of customer satisfaction with selected fitness centers in competitive environment of Příbram and its surroundings
Hrachová, Johana ; Čáslavová, Eva (advisor) ; Ruda, Tomáš (referee)
Title: Marketing research of customer satisfaction with selected fitness centers in competitive environment of Příbram and its surroundings Objectives: The aim of this work is to carry out the satisfaction research of chosen competitive fitness centers and find out with which aspects are customer satisfied and with which not. Enquiry may also detect the most important criterions influencing the customer's choice of the fitness center. The particular drafts and recommendations made for increase customer satisfaction will be created according to the research outcomes. Methods: The method of personal interrogation is chosen for this research and the sample of respondents is available because the most accessible present and also past customers of chosen fitness centers are asked. Data capture is realized by prepared questionnaires and respondents are addressed in front of the entrances of the particular fitness centers. Results: It was found out that the most important factor influencing the customer's choice of fitness center is price, consecutively cleanness of the facility and quality of the equipment. Fitness centers may focus on these factors. According to the results of executed research the customers are the best satisfied with willingness and availability of the staff and the least satisfied...
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Implementation of a competitive intelligence process to a selected company
Václavková, Eliška ; Petráková, Anna (referee) ; Bartes, František (advisor)
This diploma Thesis deals with the introducing of the Comptitive Intelligence process and creating a proposal for the implementation of this process to the selected company. The first part contains a description of the theoretical framework, followed by the review of the current situation in the company and the reasons why the Competitive Intelligence process should be implemented. The next part is focused on the proposal of the whole process. The conclusion of the thesis sumarizes the whole proposal and its benefits of this thesis for the company.
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The aplication of Competitive inteligence in small company
Vybíral, Pavel ; Rompotl, Jaroslav (referee) ; Bartes, František (advisor)
Thediploma thesis dealswiththe use of Competitive Intelligence in a small company. Theaimofthe thesis is to findout by the rigorous analysis of competition the biggest competitor and the prediction of possible further steps of this competitor. Thefirst part ofthe thesis introdukces the company, its competitors and the theoretical knowledge is analyzed. The second part analyzes the selected competitor of thecompany and looks for possible further steps of the biggestcompetitor. Thethird part contains suggestions and recommendations for using Competitive Intelligence in small company.
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