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Proposal of Company Communication Mix
Krmíček, Vlastimil ; Vymazal, František (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a marketing communication mix. The introductory part deals with theoretical background. In the second part, I focus on the analysis of the current company marketing situation. The concluding part deals with the proposal of a new communicative mix, the goal of which is to raise awareness about the brand and attract new customers.
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Business Plan - Dog Trainning
Zeman, Pavel ; Jaroš, Luboš (referee) ; Šimberová, Iveta (advisor)
The master´s thesis deals with processing of business plan for dog training. Based on the analysis of competition, internal and external surroundings provides necessary requisites of the business selected. The aim of this thesis is according to marketing and business financial plan assess whether the business plan is realistic and applicable in practice or not.
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Marketing Communication
Kalus, Jiří ; Škarková, Andrea (referee) ; Mráček, Pavel (advisor)
The dissertation aims on marketing communication of the company Mikrofarma, s.r.o., especially on shop in the centre of Brno. Theoretical part contains knowledges from marketing mix focusing on promotion and instruments of communication mix. After that is elaborated analysis of communication mix of shop in centre of Brno and it´s compared to close competitors. Base on knowledge from analysis part are created suggestions to built up promotion.
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Marketing Strategy of Company
Odehnal, Jan ; Herynk, Jiří (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with analysis of makteting strategy of Allrisk, s.r.o. company. On the basis of this analysis and the appropriate theoretical knowledges, actions leading to the increased competitive strength of the company in the market are suggested.
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Evaluation of the Financial Situation of the Selected Company
Balíček, Radim ; Matěja, Zdeněk (referee) ; Zemánková, Lenka (advisor)
My Bachelor Thesis will be focused on evaluation of financial situation at GTK, an s.r.o. company, using exclusive methods and financial analysis indicators. This report consists of defining and analyzing chosen solutions for the given topic with a financial analysis conducted based on theoretical findings which provides and interprets achieved results. The report concludes with resolutions to improvement of the current financial situation.
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Project Management and Optimization
Straková, Iva ; Pecháčková, Iva (referee) ; Šunka, Josef (advisor)
This bachelor´s thesis with the topic "Project management and optimization" is focused on mediation services between german and czech and german and russian market and then to increase sales of firefighting spray application (plasters) produced in France and imported by PROMAT company. The main roles in this project have companies DOPOS HK s.r.o., COMETEC and PROMAT PRAHA. There are not any contacts from the russian side yet. In my thesis I´m going to analyze mentioned companies as well as home and foreign markets, I will describe the problems, which the companies see around, and by this project I will try to minimize this problems or clear them away completely to reach the target.
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Business Strategy of Company
Foltýn, Jan ; Schüller, David (referee) ; Zich, Robert (advisor)
Diploma thesis deals with the topic of strategic management of business development with the aim of proposing a suitable modification of the business strategy for a company operating on the European heating market. The work aims to propose a change in the existing business strategy, using an enhanced marketing mix in the given B2B market, which differentiates the product portfolio from other competitors in the market, uses innovative technologies and is competitive, focused on customers.
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Marketing Communication
Kalus, Jiří ; Škarková, Andrea (referee) ; Mráček, Pavel (advisor)
The dissertation aims on marketing communication of the company Mikrofarma, s.r.o., especially on shop in the centre of Brno. Theoretical part contains knowledges from marketing mix focusing on promotion and instruments of communication mix. After that is elaborated analysis of communication mix of shop in centre of Brno and it´s compared to close competitors. Base on knowledge from analysis part are created suggestions to built up promotion.
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