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Communication Strategy of the Company
Doxanská, Kateřina ; Vlček, Josef (advisor) ; Forst, Václav (referee)
Communication Strategy of the Company Abstract The subject of this thesis is the communication strategy of the company SIKO KOUPELNY a. s. The thesis is divided into the theoretical and the practical part. The first part deals with theory of the issue of marketing strategy, marketing mix with a focus on marketing communication and marketing communication mix. This section is also introducing the company SIKO KOUPELNY a. s., its customer communication and use of tools of communication mix. There are included the questionnaire research focused on the communication of the company, the evaluation of results of the research and proposal of possible solutions in the second part of the thesis.
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Rilke's Novel Die Aufzeichungen des Malte Laurids Brigge in Czech Translations
Dubcová, Eliška ; Tvrdík, Milan (advisor) ; Svoboda, Tomáš (referee)
The diploma thesis deals with two translations of Rilke's novel Die Aufzeichnungen des Malte Laurids Brigge. Each translation is not only conceived as a final product, but also as a communication process, influenced by a number of cultural and socio-political factors. The thesis therefore attempts to capture changes in Rilke's reception in relation to the literary paradigm and - with regards to the political situation - to the contemporary publisher policy, because during the period of socialism Rilke's work, which was highly valued in the thirties, came back into general awareness quite slowly in connection with the gradual liberation of cultural and political situation. The goal of the thesis is to map the problems of the translations' genesis with regards to the period and cultural environment and to the translators' poetic style. Part of the thesis addresses a translatological analysis, which is the base for defining both of the translators' methods.
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Marketing Communications of the Company
Dvořáková, Lenka ; Vlček, Josef (advisor) ; Sieber, Martina (referee)
The subject of this thesis is a marketing communications of company. The work looks at the issue as a social phenomenon, as a form of contact with customers. Assumption for successful marketing communication is not only knowledge of customer needs and the use of various communication mix tools, but also building corporate identity. The first part deals with the general theory of communication and analyzes the various elements of the communication process. Theoretical introduction is the starting point for further interpretation of marketing communications. The second part points to a relationship between the corporate and marketing communications, focusing on the role of corporate culture and devote the tools of the communication mix.
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The Diagnostic of communication in NGO
Techlová, Pavlína ; Šafr, Jiří (advisor) ; Furmaníková, Lada (referee)
The quality of a communication in every organization is shown in a level of management and influence the relationship among co-workers. All at once has an impact to general organization habit and undermines the processes. Leaving the old concept of a management of organization, considering communication as a direction flow, leads to raise an awareness of a communication process itself as well as of its conditions. The diagnostic helps to recognize the current situation and identify the problematic processes displayed in a communication process flow. The theoretical part of this dissertation is devoted to the topic of an Organization and its development with reference to communication. This supports the empirical part of the dissertation where the diagnostic of an organization realized in non-profit market segment organization is presented. The research work is focusing on two communication layers and brings the knowledge of either a communication process or its significant aspects as of management, organizing, planning and working processes. The recommendation for either optimization or change follows after identifying the problematic processes of a communication. The communication is apprehended in wider concept of an organization development which becomes a real improvement for examined kind of...
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Communication in chosen organization
KECLÍKOVÁ, Zuzana
The aim of this thesis is the evaluation of the level of communication and the proposing of some changes that can result to the improvement of communicational processes.General communication process and its function in the organization is thoroughly described in the theoretical part of this thesis by means of literary resources.The practical part of the thesis focuses on the particular communication process in the firm named ABL Tools in Písek.The analysis is based on basic methods, such as: interrogation, observation and interviewing. Conclusions of the analysis and results will be provided to the manager of ABL Tools. These suggestions could be useful as a guideline to improve a current level of communication processes in the organization.
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Plan of internal communication
Pražák, Petr ; Sedláček, Lukáš (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis consider internal company communication process, analysis relation each group of employees with each other and to their management. The thesis describe meaning of internal communication in the company and show how important is the right stimulation and motivation of employees of company by the management. The thesis values the obtained opinion poll and proposes the update of the working procedures.
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Managerial Communication In a Selected Institution
ZASADILOVÁ, Kristýna
Communication is part of our daily lives. Nowadays we can't exist without communication. It forms our relationship with other people. A good manager knows how important communication is for him and for the whole company. Communication affects other processes in the company, such as performance and employee motivation. Therefore we should try to improve it or at least to maintain it at a satisfactory level. In the theoretical part of this bachelor thesis there are explained communication itself and the related basic concepts of communication, kinds and types of communication, communication process, managerial communication, internal communication, communication styles, communication barriers etc. on the basis of literature data. The practical part of the thesis deals with the individual components of managerial communication in the chosen company. For this part I chose the joint-stock company Madeta in Řípec. The aim of my thesis is to evaluate the communication of a manager in this company and to suggest changes to improve the current state of communication. I used the form of a structured interview to define the current situation of communication in this company. I interviewed the director of the production plant in Řípec, Mr. Josef Pánek. The meetings took place in the director's office in the company and in a friendly and relaxed atmosphere. After a few meetings with the director, I decided that there are no serious obstacles in the communication within the company. Nevertheless, I suggested some changes to improve the current state of external and internal communication. These changes will be helpful to improve workplace relations as well as for better comprehension of employees and customers.
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The Communication of Corporate Values in the Algotech Company
Koutníková, Martina ; Králová, Tereza (advisor) ; Housková, Alena (referee)
The thesis focuses on corporate values and their communication to employees in the Algotech company. The theoretical part of my thesis deals with the communication process and internal communication. Furthermore, the corporate values and its importance to the organizational culture are characterized there. In the practical part, the analyses of internal communication channels and of corporate values in the Algotech company are carried out. On the basis of the analyses, a way of communicating corporate values in the Algotech company effectively is proposed.
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