|
|
Small Business Management in the Service Sector - expanding business
Trnka, Aleš ; Zadražilová, Dana (advisor) ; Zadražil, Václav (referee)
The thesis deals with the issue of expanding the operation of a small company. The aim of the thesis is to provide an overview of the complexity of the problem, so it explores the main issues that an entrepreneur/manager of a small company has to deal with before, during and after the expansion itself. Most importantly, the thesis focuses on the recruitment and integration of new employees. The theoretical part of this thesis is based on the study of relevant literature and legislation and focuses on the essential points of the studied issue. The practical part of the thesis examines a retail company in the automotive sector, which is currently undergoing a process of expansion and this example is used to study factors that affect small businesses in general. The evaluation part of the thesis summarizes the acquired knowledge and draws conclusions from it to make recommendations for entrepreneurs/managers of small companies. It presents key points for an entrepreneur/manager to consider prior to an expansion, describes the individual phases of the expansion and the processes within each, and outlines issues that need to be addressed both during and after an expansion. In this section, special attention is given to the issue of human resources. Using the concrete example of the surveyed company, the positive and negative outcomes of the expansion are assessed.
|
|
| |
|
| |
|
|
The Business Plan for the Expansion of Emission Station
Klosíková, Kristýna ; Jakubková, Jana (referee) ; Bayerová, Vladimíra (advisor)
The aim of the thesis is to create a business plan for an expansion of an existing company that is engaged in emission measurement. The business plan is based on the external and internal analyses of the company. Theoretical part deals with individual terms, methods and indicators. Practical part includes further familiarization with the company and an establishment of the business plan for new business premises. At the end, the plan is evaluated and future plans of the company are outlined.
|
|
|
Proposal of Business Expansion – Building-up of Packaging Unit
Prosecká, Romana ; Hos, Michal (referee) ; Mikulec, Luděk (advisor)
The topic of the thesis is Proposal of Business Expansion - Building-up of Packaging Unit. The proposal is based on the analysis of the current production capacity and production equipment, and on the analysis of money management and ascertained shortcomings. On the basis of the carried out analysis a proposal for building-up of a new production unit and a recommendation on purchase of new machine equipment has been made. A calculation of investment costs is a part of the proposal.
|
|
| |
|
| |
|
|
Foreign market entry strategy of the company PETROF, spol. s r. o.
Nekrepová, Nataša ; Zamykalová, Miroslava (advisor) ; Hanuš, Josef (referee)
The first chapter of the thesis is dedicated to the company PETROF, its history, present and production of acoustic pianos. In the second chapter, the thesis describes the world market of acoustic pianos, PETROF's position on this market and its competitors. The third chapter follows up the theory of international marketing strategy on the example of PETROF. The company's most important sales market are listed in the last chapter, where a recommendation is given.
|
|
|
Mezinárodní franchising jako metoda pro obchodní expanze
Karpushina, Darya Evgenjevna ; Halík, Jaroslav (advisor) ; Malý, Josef (referee)
The present Master Thesis investigates the concept of international franchising from both business and legal standpoints. The actuality of the topic is obvious: Franchising becomes one of the most perspective and fast-developing method for business expansion, and this Diploma was written as a reflection of such tendency. In the meantime, Franchising is an extremely complex and arguable business issue and still causes a kind of confusion in people's mind. For this reason, my effort in this Work is concentrated on the diversified influence franchising has on the business and economic environment, especially in times of economic troubles. And the Thesis proves the strong correlation between the economic and legal climate from the one hand, and the business opportunities from the other. This Diploma aims at the comprehensive research of the selected theoretical and practical aspects of international Franchising. The research is focused on detailed description of the three major pillars: franchise contract, the most evident franchising trends in terms of potential opportunities and risks, and, finally, the franchise overview with the analysis of the specific industries. The main conclusion that arises from this Thesis is definitely that international franchising is not just "a vehicle for conducting business" for large-scale experienced companies, but a real driver for globalization process now-a-days. The key message is that franchising tends to be considered more as the great business opportunity, even for small- or medium-sized companies, rather then a risky business concern. It is my great hope that this Master Thesis might help the potential entrepreneurs to create a broader view on franchising in international business format before making an intelligent decision about investing in a franchise.
|
guest ::
