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Social networks in the Czech republic
Grund, Michal ; Měsíček, Libor (advisor) ; Raška, Ondřej (referee)
The first purpose of this study is to introduce the terms social group and social network, define the main reasons of their formation and describe individual subjects of these social relations. The following part introduces the term Social Networking Site, including its brief history in the Czech Republic and foreign. The study provides a comparison of selected Czech social networks with a worldwide phenomenon - Facebook. It analyses the causes of the current situation through a comparison in services and through an inquiry answered by social network users. This analysis provides a list of unique features for each site. It also provides an image of the social network's position in our society. The next part describes present trends in this field. On this basis, the last part features possible future evolution scenarios of social networks. Regarding today's situation, when only one company dominates this segment, the scenarios are globally orientated. The study includes both strengths and weaknesses of social networks. It can serve as a basis for developing an optimal social network in the future.
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Global Fair Trade Market Analysis
Haloun, Martin ; Němečková, Tereza (advisor) ; Adamcová, Lenka (referee)
The study analyzes a global market of Fair Trade products. It specializes on Fair Trade importers in developed countries in western Europe, in the USA, in Canada, in Japan and in Australia and New Zealand using regular economic measurements such as annual turnover, number of employees, number of points of sales, turnover's growth, etc. Final global judgement is based on the previous detailed countries' study. In addition the study proposes possible development in the future.
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Modern methods in retail business
Ptáčníková, Jarmila ; Drozen, František (advisor) ; Jablonský, Josef (referee)
This thesis is focused on new trends in business of chosen czech retail chains. Except of introduction and close, it has four main parts - retail, usage of quantitative methods in retail, trends and future of retail chains. The main emphasis is placed on estimation of strategies of these retailers. The results of the estimation are extract from financial analyze, DEA - Data Envelopment Analysis and outcomes from market researches. For the elaboration there were used lots of information sources mainly from internet.
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Rozvoj obce službami cestovního ruchu
Kouklíková, Markéta Bc. ; Musil, Martin (advisor) ; Lajka, Jan (referee)
Diplomová práce nejprve v obecné rovině představuje cestovní ruch, a to od jeho historie, přes přepoklady rozvoje cestovního ruchu, po jeho rozčlenění dle různých parametrů. Práce se také dotýká problematiky monitorování statistických ukazatelů cestovního ruchu a rozvoje regionů. Druhá část práce se pak konkrétně věnuje městu Jindřichův Hradec. Analyzuje současnou situaci města, jeho předpoklady a atraktivity pro cestovní ruch. V závěru práce jsou představeny vlastní návrhy na budoucí rozvoj Jindřichova Hradce, které vycházejí z uvedené SWOT analýzy.
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