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Political marketing in the EU: comparing ANO and ALDE
Kordač, Adam ; Tomalová, Eliška (advisor) ; Kasáková, Zuzana (referee)
Adam Kordač This master thesis analyses two levels of political communication and political marketing in the context of the European Union. The thesis gradually analyses main principles of political marketing, then analyses political movement ANO 2011 and then analyses its counterpart which is Alliance of liberals and democrats for Europe. The thesis is created under the pretext of two major theoretical political marketing and communication models. Those are the so-called "Plasser" model and Jennifer Lees-Marshment model. They analyse the situation from two viewpoints: Plasser analyses the historical development of political communication while Lees-Marshment looks to the differing aspects of contemporary parties. It is based on the principles of comparative analysis. It askes a question if the "europarties" are on the same level of development like the national counterparts while the hypothesis is that it is lagging behind.
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Analysis of the contents of the weekly magazine 5+2 days between 2012 and 2013
Hradiský, Jakub ; Klimeš, David (advisor) ; Jirák, Jan (referee)
Abastract The thesis called Analysis of The 5+2 Days Weekly Magazine between 2012 and 2013 in its empiric part looks into the contents structure, its preferred topics and ratios of stories and cases from the defined parametres point of view throughout the period beginning the foundation of the magazine to the parliamentary elections held in October 2013. The analysis deals with the issue of presentation of the Agrofert holding as the magazine is its part and Andrej Babiš from his position of an owner and chairman of a political movement ANO he led to the snap parliamentary elections in 2013. The analysis examines if the fact that its owner is an enterpreneur, owner of one of the bigest Czech companies and a high-ranking politician has any impact on the contents of the magazine. The method used to analyse the contents is quantitative contents analysis. In its theoretical part the paper deals with basic social roles and functions of the media, concepts of free speech and independence of the media. This part of the thesis sees these concepts mainly from the ownership of the media point of view and the ownership's impact on their contents and function. The theoretical part also presents a review of the Czech media environment development after 2008 from the change of the ownership point of view.
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Discourse Analysis of Election Campaings of the Populist Parties in the Czech Republic
Hruška, Matouš ; Slačálek, Ondřej (advisor) ; Bíba, Jan (referee)
Two populist movements - ANO and Úsvit přímé demokracie - were successful in the by-election for the Chamber of Deputies of the Parliament of the Czech Republic. Using several tools of the discourse analysis, this paper analyze the nature of their populism. We are trying to answer, how these populist movements construct their idea of the elite, people and how they understand themselves. This paper also summarize theoretical approaches to populism in the Czech context. Powered by TCPDF (www.tcpdf.org)
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Factors of success of TV Chefs-"Cooking showorthiness"
Burianová, Kateřina ; Reifová, Irena (advisor) ; Baslarová, Iva (referee)
There is only little attention payed to cooking shows in academic world. Mostly only mass media and public give their opinion on this topic. Due to many shows that exist and their spread, it is sufficient to concentrate on them also in academic writings. This diploma thesis tries to define cooking shows as genre. In analytic part it concentrates on one important aspect of cooking shows - their chefs. At first this thesis gives theoretic ground to cooking shows. It describes theories which are dealing with food. Then it takes a look on theories describing processes in contemporary culture. It is followed by chapter about reality TV and reality shows. History part about cooking shows contents also description of most important cooking shows and their chefs, both foregin and Czech production. At the end of theory part the position of cooking shows as TV genre is stated. In this thesis, new and unique term was created - TV chefs' values. It describes set of factors, which are important for TV chefs' to have to suceed. These factors are natural acting, sense of humor, loving food and vocational education in the field. The reseaarch was based on watching three cooking shows and interviews with people responsible for choosing chefs to these cooking shows.
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