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Design and Implementation of Company Website
Krause, Jan ; Lábus, Radek (referee) ; Koch, Miloš (advisor)
This bachelor’s thesis deals with creating a completely new website company, which has so far not been highly publicized. It processes creation of a new static website according to modern procedures and keeps actual rules for its creation and optimalization for search engine. At the same time there is an overview of the theoretical background from which I drew at work.
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Design of a Company Website
Boček, František ; Weirich, Pavel (referee) ; Luhan, Jan (advisor)
This thesis work is regarding the concert design of a dynamic website for a concrete company. This thesis describes the theoretical knowledge for creating websites using HTML, CSS, PHP and MySQL. The chosen company was analyzed and suggested a solution. The purpose of this work is to create a better propagation for the company on the web with observance accessibility rules as well as with the web standards.
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Redesign of Website for the Company ESOX-PLAST s.r.o.
Multáňová, Jana ; Lubelan, Ján (referee) ; Kříž, Jiří (advisor)
This work is about redesign of the website for the company Esox-plast s.r.o. In the first part of my work I mention some procedures and techniques used in web design. In the next part I review recent situation of the web presentation. I present redesign of the website which makes that the website will fulfils required functions and all standards of web usability and accessibility. At the conclusion I review the website also from the economics point of view.
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Proposal of Part of Information System for Selected Subject
Langer, Tomáš ; Polách, Pavel (referee) ; Luhan, Jan (advisor)
This thesis deals with the analysis, proposal and implementation of part of the information system for a selected subject, specifically the proposal of a website including a web application for content management of selected parts of the website. For a successful proposal solution it is very important the first analysis together with requirements of the contracting authority. The graphic design phase occurs after analysis and is followed by the development of the website and the application for content management. After testing and agreement of the proposal solution from the contracting authority the website and application are implemented to the server site. In the final part of the thesis an economic evaluation and benefit’s analysis of the proposal solution are done.
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Data Structure Proposal and Website Design for Mystery Shopping Agency
Blahušiaková, Barbora ; Lát, Radek (referee) ; Klusák, Aleš (advisor)
The main object of this thesis is a data structure proposal as a base for a website and information system for a mystery shopping company. The data structure and website will minimize employee’s mistakes, simplify their work and shorten time intervals in communication between employees and company’s clients. The theoretical part of bachelor thesis describes resources and methods used for the creation of the data structure and company’s website. The analytical part will be defining and describing the company’s requirements as a basis for proposal of data structure and realization of the company’s website. Furthermore, the thesis contains concrete real design of data structure and website.
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Server application to process data from a MySQL database and their interpretation
Gardian, Ján ; Zeman, Kryštof (referee) ; Červenák, Rastislav (advisor)
Diploma thesis is about creating server application that process and interprets data from the database. Main aim of such application is able to process a large number of database requests in real-time environment. Provided database contains records of measuring download speed and quality of mobile connection via different radio technology from various providers. Those measured data are sent from users all around the world and amount of data collected is still growing. Therefore created server application can adapt to increasing size of database thanks to aggregation. This method of aggregation and use of index in database tables are further discussed in the theoretical part. Mainly putting indexes in tables produce significant acceleration of processing database requests. Final product of this thesis is an application that consist of three components: a server application running aggregation, website that interprets measured data and back-end interface providing measured data as well. Data at the website are presented in form of graphs for different countries and used radio technologies. Web address and user manual for finished applications are provided in the fourth chapter of diploma thesis. In the last part of thesis are performed various speed tests of programmed application that confirm the effectiveness of selected and described methods to accelerate work with the database.
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On-line marketing communication
Mitidieri, Anna ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The diploma thesis focuses on the on-line marketing communication of the fitness center BeFit in Brno. This center provides international Les Mills programs. The theoretical part contains important concepts that are used as a basis for other parts of the work. The analytical part of the work analyzes the macroenvironment, microenvironment, marketing mix and on-line marketing communication. The diploma thesis also includes marketing research, which consists of a qualitative and quantitative part, which are focused primarily on the website of the fitness center BeFit and the preferences of online communication channels. The last part of the work presents proposals that would help the fitness center BeFit to improve on-line marketing communication.
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Corporate Information Strategy
Korenčiak, Miroslav ; Kiss, Vojtech (referee) ; Kříž, Jiří (advisor)
The thesis deals with the information strategy scheme for the company operating within the tertiary industry. The enterprise is analyzed via various methods, with emphasis on the current state of IS/IT and on business needs in this area. A comprehensive information strategy is designed on the basis of the analysis to ensure the day to day business operation, competitiveness and the scope for its further growth.
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Analysis of Firm’s Digital Marketing Communication Channels and Improvement Proposals
Peša, Jakub ; MBA, Jaroslav Palla, (referee) ; Chlebovský, Vít (advisor)
Diplomová práce se zabývá marketingovými komunikačními kanály vybrané společnosti, s digitálním zaměřením. Práce je zkomponována na principu datové analýzy a návrhu zlepšení pro firmu, se záměrem implementace. Rozsah práce zahrnuje teoretická východiska, výzkum prostředí společnosti a anlýzu e-marketingových dat, sbíraných firmou. Na základě těchto částí je založen návrh vylepšení, včetně odhadu nákladů a návrhu monitorování. Výstup práce je ve formě zlepšení efektivity marketingové komunikace firmy.
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