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The Concept of Creation of the Tourist Information Centre in the Municipality of Tři Studně in the Protected Landscape Area Žďárské Hills
HALVOVÁ, Monika
The aim of the thesis was a proposal to form a tourist information center and its location in the village of Tři Studně. Based on the analysis of supply and demand of the tourist destination offers a service that will provide visitors information center. For tourist information center have been proposed two alternatives. The first draft took advantage of the current meeting room of the Municipal Office at Tři Studně without modification, and it only added new equipment and technology . The second proposal is already associated with structural modifications of the room. Tři Studně are due to its abundant natural potential tourists visited in the summer and winter months. It forms one of the most Important Recreational Areas in Vysočina. Tři Studně in the TIC will be one of the most important elements of marketing communication of the village and its vicinity.
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Optimization of Offers Tourist Information Center
Cejpková, Petra ; Musil, Martin (advisor) ; Pucandlová, Miroslava (referee)
I analyzed current offers from the tourist information centers. The theoretic part of this work looks at the information centers with respect to their activities, system functions and services they provide. In the practical part, I defined the basic information from four of the analyzed information centers. In addition to this, I carried out a survey with the purpose of finding out visitors views on the range of services provided at the selected tourist information centers and what changes the visitors would welcome in order to receive better service. The questionnaire survey took place in towns Třebíč, Tábor, Strakonice and Pelhřimov.
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The product of tourism in the information centre of Pelhřimov´s region
JÍRŮ, Petra
Foremost task of this bachelor work is to analyze natural, historical and cultural interests of Pelhřimov region. Another goal was the present state of tourism services valuation. After fulfilment above - mentioned analysis it is necessary state, that the range and level of delivering services mismatches number and structure visitors regularly visit Pelhřimov region. Next goal is to call in a question the importance of Pelhřimov town like a centre of this region and pertaining the area for tourism development. It was possible on the base of situation analysis. The tourism in our region is concentrated into the Pelhřimov town, which is secured a wide offer of traffic, accommodation, catering and also additional service. However, Pelhřimov town still has a reserve in the tourism. Pelhřimov is out of court among most desirable and attended regions, but on his territory it is possible to visit and admire many interesting places that there are not to seen in other parts of Czech Republic. Secondary target of this work was the Tourist information centre supply-demand analysis. TIC manages many products and services, but they are untimely propagandized. On the base of findings were created suggestions and recommendations to activities of Pelhřimov TIC, city and museum improvement. In the current offer of TIC the "packages" are missing, so the two of them were created: first was named "Weekend with family on Křemešník" and second was named "An active week in Pelhřimov". These two products should increase the visit rate and upgrade the Pelhřimov TIC offer. Lastly there were placed suggestions and recommendations to the Pelhřimov´s museums, because of crucial and outsider function.
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Význam turistického informačního centra v rozvoji cestovního ruchu v Ostravě
Janečková, Jana ; Vaško, Martin (advisor) ; Ochodková, Lucie (referee)
This bachelor thesis deals with the importance of tourist information centres in the tourism development. The first part analyse characteristics of tourist information centres and their position in the Czech tourism market. The next one contains the information about their structure. The third chapter attends to the analysis of a real tourist information service provider, namely of Ostravský informační servis, ltd. It concerns i.a. with its activities, offered services and economy. The whole thesis is concluded by author's evaluation and her improvement suggestions.
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Tourist information network for tourism development in the area of VMA Microregion VENKOV
HIENLOVÁ, Monika
The goal of the Diploma theses was to suggest The Information Touristic Network (TIN) for tourism development in Microregion VENKOV based on the analysis of the area. The base of the dissertation consits of five information centers and five information places in total of 10 Microregion VENKOV municipalities. The whole network will be coordinated by certified information centre placed in Mlada Vozice through the internet information system. By realisation of TIN will be established the convenient conditions for sustainable touristic development of the area.
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Product of tourism in the tourist information centre in Benešov
HEJNÁ, Lucie
The theme of the bachelor work is {\clqq}Product of tourism in the tourist information centre in Benešov``. It was analyzed the Benešovsko region located near the capital city Prague. The region serves mainly to one-day visitors of significant cultural monuments. Own chosen area includes area between municipalities Neveklov and Český Šternberk inclusive of the city Benešov and the chateau Konopiště. The aim of this bachelor work is analysis of natural and social tourist aims of Benešovsko region, marketing research of the offer and the demand of products in the Tourist information centre Benešov and creation of new tourist product on the basis of actual demand of visitors of the Tourist information centre. This marketing research was realized in the Tourist information centre Benešov and at its visitors. The chateau Konopiště and the castle Český Šternberk belong to one of the most attractive aims of tourists not only within the chosen area, but even within the whole Benešovsko region. That is why the comparison of visit rate development, their confrontation and final recommendation for increase of their visit rate both of monuments. The result of the marketing research is interest of tourists in creation of new cycling route. Therefore the new cycling route going through the chateau natural park Konopiště, along Konopiště pond, a few small monuments of regional significance to the chateau Konopiště was proposed. The advertising brochure ``Cycling countryside Ferdinand d´Este circuit{\crqq} was created as a tip for one-day cycling trip. Then the proposal of promotion of the combination of the cycling route with existing cycling route from Benešov to the castle Český Šternberk was proposed with the aim to extend the stay of visitors in the region. Then several proposals to increase services of the Tourist information centre in Benešov.
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Products of tourism in tourist information centres in the region Posázaví
PETRŮ, Soňa
Bachelor work deals with the region Posázaví, own chosen area deals with Middle Posázaví, demarcationed of towns Světlá nad Sázavou and Zruč nad Sázavou. It was executed the analysis sociable and cultural aims of tourists in the region Posázaví, analysis of chosen tourist information centers products in Světlá nad Sázavou, Ledeč nad Sázavou and Zruč nad Sázavou. It was executed marketing research form of questionnaire saving. It was created two types of questionnaires, one for tourist information centers and one for tourists, which visited chosen towns in August 2006. On basis of questionnaire saving for tourist information centers were analysed products of chosen tourist information centers. Results gained by second questionnaire saving were background for creation of new product of tourism. New product is tree-day trip, sport´s weekend in the region Posázaví, sold as package of services.
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Promotion Activity of Tourist Information Centre in České Budějovice
SMETANOVÁ, Zdeňka
The aim of my bachelor thesis was evaluation and analysis of the statistical data gained from the questionaire investigation which took place in České Budějovice in summer months 2007. The evaluation was followed by creation of base for quality improvement of the advertising materials of the Tourist Information Centre in České Budějovice.
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