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Linking the Commercial and Social Sectors as a Modern Form of Cooperation
Borovičková, Radka ; Pešek, Ondřej (advisor) ; Plášková, Alena (referee)
The thesis focuses on the cooperation of a commercial company PwC ČR and a social enterprise PwC Café. Based on personal interviews with representatives of these companies, the principles of mutual cooperation are identified and analyzed. The thesis also includes an assessment of the cooperation and submission of proposals for its improvements and efficiency. The example of cooperation of these companies may inspire individual commercial companies and social enterprises. Next, by using the method of questionnaire survey, the thesis identifies the attitudes of commercial companies, operating on the Czech market, to the corporate social responsibility and to their awareness and interest in cooperation with social enterprises. Research results also point out what types of companies and activities is for the social enterprises more suitable to focus on.
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Corporate Social Responsibility in profesional football clubs
Keclík, Jakub ; Plášková, Alena (advisor) ; Hykš, Ondřej (referee)
Main focus of this thesis is social responsibility in professional football clubs of Europe. The theoretical part first of all describes the concept of corporate social responsibility with the most important characteristics and then explains some specifics of sport in economic terms. In the last part of the theoretical part offers an introduction of international and European football associations. In the practical part, the author describes and reviews the socially responsible activities of these organizations, followed by a comparison of European football leagues from the same perspective. Major part of practical part is focused on the most successful Czech football club AC Sparta Prague. Based on current activities and on a survey of club´s fans, a set of recommendations has been created for future socially responsible activities of the club.
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Analysis and proposition of Corporate Social Responsibility activities in chosen high school
Jun, Jakub ; Plášková, Alena (advisor) ; Hána, Milan (referee)
The main objective of the thesis is an analysis of current CSR situation at grammar school in Žďár nad Sázavou. The second objective is a proposition of new activities which can improve the situation in future. The theoretical part has two parts. First one concentrates on the basics of corporate social responsibility and the second one focuses on unique situation in education area. The practical part consists of a survey at school, the analysis of outcomes and the proposition of potencional activities which can be beneficial for school in the future.
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Analysis and Proposals of Possible CSR Activities at the Faculty of Business Administration of University of Economics, Prague
Bürgerová, Jana ; Plášková, Alena (advisor) ; Hykš, Ondřej (referee)
Universities should contribute to the education of socially responsible citizens. To accomplish this goal, universities focus on education and they set a good example. Furthermore socially responsible behaviour will increase competitiveness and it will strengthen the university image. The aim of this thesis is to analyse socially responsible activities including students' satisfaction with the level of social responsibility at the Faculty of Business Administration of University of Economics, Prague and to define possible improvements that will generate positive impact on Faculty's reputation. To reach the goal the study of Faculty's documents and the students' opinion survey were carried out. The results have shown that the Faculty performs a lot of socially responsible activities that are highly appreciated by students. Nevertheless some opportunities for improvement were identified especially in the field of strategic management and communication.
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Analysis of the Social Responsibility Activities in the Borough Prague 19
Bartošová, Eva ; Plášková, Alena (advisor) ; Hrubčík, Martin (referee)
The Bachelor's Thesis is dealing with the Corporate Social Responsibility in the public sector, especially in the public administration. The theoretical part specifies reasons and benefits of the use of CSR in public sector and subscribes some of the approaches to the implementation of the concept in public administration. The practical part is focused on the analysis of the social responsibility activities in the borough Prague 19, of which procedure is inspired by the questionnaire of the KORP method, from which some themes and areas were chosen. The practical part also includes the results of the research of the public's opinions on the quality of the care for their life in the borough Prague 19. The research was performed by the questionnaire survey. The outcome of the Bachelor's Thesis is the proposal of the possibilities for the widening and improving of the CSR activities in the borough in the future.
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The impact of implementation of the concept Corporate Social Responsibility and Creating Shared Value on customer behavior at Nestlé Česko, s. r. o.
Krejčová, Jitka ; Plášková, Alena (advisor) ; Novák, Pavel (referee)
This thesis deals with the practical implementation of the concept of Corporate Social Responsibility (CSR) and Creating Shared Value (CSV) into the business activities of Nestlé Česko, s. r. o. The thesis offers a brief introduction of the two mentioned concepts, their basic principles and implementation process. The application is shown at Nestlé example, this company is devoting to the area of Corporate Social Responsibility and Creating Shared Value for a long time. The thesis provides basic overview of the Nestlé activities in this area. In the second half of this paper are presented the results of the own questionnaire about customers behavior, their decisions, their awareness of CSR and CSV and brands of mentioned company. The aim is to determine whether the implementation of these concepts positively affects consumers and customers when purchasing food products of company Nestlé.
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Evaluation of Corporate Social Responsibility Reports according to evaluation model “Národní cena ČR za CSR” in chosen company
Černá, Kateřina ; Plášková, Alena (advisor) ; Hykš, Ondřej (referee)
Aim of the Marter's Thesis is to evaluate the level of CSR reporting in the company Plzeňský Prazdroj, a.s. according to evaluation model "Národní cena ČR za CSR", i.e. by methodology KORP, and to determine company's strengths and weaknesses. After this analysis the Thesis provides recommendations and suggestions for improvement which could be helpful not only for the opportunity of participating and gaining "Národní cena ČR za CSR" award. The whole Thesis aims to provide the company a new and independent evaluation of its Corporate Social Responsibility according to another CSR evaluation methodology than currently used by Plzeňský Prazdroj, a.s. to open up new possibilities for future.
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3BL hotel management
MALECHOVÁ, Vendula
The work is dedicated to Corporate Social Responsibility (CSR) and its application in the hotel. Part of this work are interviews with representatives of hotels representing the CSR best practices and interviews with other selected subjects. Comparison of the information reflects the current status of implementation of CSR in hotel management in the Czech Republic. The output of work is created CSR matrix. According the principles of 3 BL management matrix visualizes the organization current level of Corporate Social Responsibility and the impact of its activities on a particular area of CSR.
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Evaluation of social responsibility activities in selected organization
Červenka, Lukáš ; Hykš, Ondřej (advisor) ; Plášková, Alena (referee)
The Bachelor's thesis deals with the theme of social responsibility, or CSR in selected organization and evaluated according to the KORP methodology. According to KORP methodology is performed an external evaluation of the current implemented activities in corporate social responsibility in the organization of Public transport company of Prague, a joint stock company. The theoretical part of the thesis describes the whole concept of CSR from its origins in the world and than in the Czech Republic. Also there is an overview of the concepts and the important aspects that are important for the social responsibility. Next part contains detail description of evaluated organization and explanation the concept of stakeholders. At the end of the theoretical part is description of KORP methodology. In the practical part is performed an assessment of CSR in every criteria, which requires KORP methodology and consequently the evaluation is done. The conclusion outlines strengths of the organization and especially improvement suggestions.
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Preparation of T-Mobile for the acquisition of National price for CSR
Suchopárová, Petra ; Hykš, Ondřej (advisor) ; Březina, Jan (referee)
Thesis is focused on the Corporate Social Responsibility. The main objective of this work is to create an Interim Report on CSR T-Mobile and evaluate it using the method KORP. The theoretical part provides the necessary conceptual apparatus regarding CSR, the National Price for CSR and the principle of the methodology KORP. The practical part describes the brief characteristics of T-Mobile. Contains created Interim Report on CSR with the point evaluation. It also states the strengths and opportunities for the organization of T-Mobile. Conclusion summarizes the importance of CSR and the result of the practical part.
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