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Design of digital camera
Miklica, Martin ; Chorý, Tomáš (referee) ; Zvonek, Miroslav (advisor)
This work deals with the history, present and future of photography. The main objective however is to design a stylish compact digital camera with regard to the requirements of modern life, such as the expansion of internet social networks and the associated use of the camera as a visual scrapbook. Emphasis was placed on a new shape solution, simple operation and good ergonomics of holding.
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Utilization of Social Media in Marketing Communication of Selected Company
Dostálová, Jana ; Provazníková, Lenka (referee) ; Kaňovská, Lucie (advisor)
Diploma thesis deals with utilization of social media in marketing communication of selected company. The goal of the thesis is to analyse current state of the situation in this company and consequent proposal of the new plan of marketing communication in field of social media. The teoretical part of the thesis is summarising the theory of the marketing and communication mix and also marketing communication in B2B environment. Analytical part of the thesis is dealing with analysis of the communication mix of selected company with particular effort to discuss of the content which is shared by this company and its main competitors in various social platforms The final part of the thesis is containing proposal of the new marketing communication strategy of the selected company based on the analysis of the current state. The potential benefits of the proposed strategy are discussed together with the analysis of its cost.
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Online Marketing Communication Risks
Uherková, Veronika ; Chylová, Silvie (referee) ; Chlebovský, Vít (advisor)
The aim of the diploma thesis is to identify, analyse and then evaluate all possible risks related to Forky's online marketing communications. In the theoretical part, the thesis deals with basic concepts of marketing, explaining the concept of risk, lighting marketing issues. The analytical part deals with the assembly of the Company's internal and external environment. Based on the resulting analyses, all possible risks that may arise in this environment will be investigated. In the last part, individual solutions are presented, including their effectiveness, financial overview along with the exactness of these solutions and the benefits of the proposed solutions. In the complete conclusion of the work, all possible risks along with the solution are described, as well as the way in which they can be prevented.
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Analysis of Risk Behaviour of Social Network Facebook Users
Ondra, Jan ; Novotná,, Veronika (referee) ; Kropáč, Jiří (advisor)
Theme of bachelor thesis is analysis of risk behaviour of Facebook users. Analysis is performed on the basis of self-created question-form. First part of thesis is dedicated to theoretical resources of statistics, social networks, sociological research and principles of safe use of Internet. Second part contains practical realization of sociological research and creating of question-form, processing of collected facts, interpretation of conclusions and recommendations for users of social network Facebook.
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Analysis of Social Network Users' Behaviour from the Security Aspect
Walder, Marek ; Malinka, Kamil (referee) ; Kropáč, Jiří (advisor)
Theme of my bachelor`s thesis is statistic analysis of social network users' behaviour from the security aspect, based on self created qestion-form. First part of this bachelor`s thesis deals with theoretical resources of statistics, sociological research and security internet principles. Second part contains applicative execution of sociological solutions, question-form creation and statistic processing of gathered fact, including relevant conclusions and recommendations. Klíčová
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The Level of Risk Posed by Online Marketing Communication of the Engine Tables Brand
Pokorný, Marek ; Plachký, Leoš (referee) ; Chlebovský, Vít (advisor)
Target of master's theasis is find, analyze and identify all risks of online marketing communication Engine Tables. The theoretical part describes theoretical basics of marketing, basic concepts of marketing and methods of work. In the analytics part are basic information about company, marketing problems, PEST analysis, market analysis and competition. I will analyze all risk, that may happen at online marketing enviroment. In the last part are all results, their efficiency, financial demands and contribution of individual solutions.
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Marketing Communication of Engine Tables Brand on the Social Networks
Pokorný, Marek ; Plachký, Leoš (referee) ; Chlebovský, Vít (advisor)
Target of bachelor's theasis is to propagate Engine Tables brand on new social networks and improve propagation on exist social networks. The theoretical part describes theoretical basics of marketing, basic concepts of marketing and methods of work. In the analytics part are basic information about company, marketing problems, PEST analysis, market analysis and competition. In the last part are all results, their efficiency, financial demands and contribution of individual solutions.
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Use of Social Media in Marketing Communication of Selected Company
Medková, Kateřina ; Dofková,, Jekaterina (referee) ; Chlebovský, Vít (advisor)
The diploma thesis describes the issue of using social networks of a selected com-pany in marketing communication. The aim of the thesis is to analyze the current situation in the company and to suggest a new solution, the marketing tools, which the company can use in the future. The first part summarizes the issues of marke-ting communication, marketing and communication mix and social networks. The analytical part includes analysis of the internal and external environment, analysis of the competitive position of the company, as well as SWOT analysis. The final proposal then explores the communication channels currently in use and shows new possibilities for using communication channels along with the expected costs.
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